A data profile of the people who buy, follow and care about Therme Erding in Germany — modelled from more than twelve digital signal sources. Therme Erding has an estimated audience of 386,125 people in Germany.
The average Therme Erding fan in Germany is 36.2 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Soltau Therme, Therme Bad Wörishofen, Tropical Islands Resort, with strongest over-indexing on Soltau Therme (59.49× the country average).
Demographically, the Therme Erding audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Tradition, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Therme Erding fan in Germany is more female, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Soltau Therme.
The key figures that characterise the Therme Erding profile in Germany.
60.4% are female, 39.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.2 |
| Estimated audience size | 386,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 30% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Therme Erding audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 38.7% |
| France | 14.0% |
| United States | 6.8% |
Where the Therme Erding audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 5.87× | |
| 02 | Baden-Württemberg | ~90K | 1.63× | |
| 03 | Hessen | ~30K | 1.03× | |
| 04 | Thüringen | ~10K | 0.99× | |
| 05 | Rheinland-Pfalz | ~20K | 0.95× | |
| 06 | Sachsen | ~20K | 0.84× | |
| 07 | Saarland | ~4K | 0.83× | |
| 08 | Sachsen-Anhalt | ~6K | 0.59× | |
| 09 | Niedersachsen | ~20K | 0.58× | |
| 10 | Nordrhein-Westfalen | ~40K | 0.50× | |
| 11 | Brandenburg | ~6K | 0.46× | |
| 12 | Hamburg | ~4K | 0.42× | |
| 13 | Berlin | ~7K | 0.41× | |
| 14 | Schleswig-Holstein | ~5K | 0.35× | |
| 15 | Bremen | ~1K | 0.35× | |
| 16 | Mecklenburg-Vorpommern | ~2K | 0.31× |
The strongest cross-interests of the Therme Erding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Therme Bad Wörishofen | Travel & Leisure | 92.65× | ||
| 02 | Soltau Therme | Travel & Leisure | 59.49× | ||
| 03 | Volleyball Bundesliga | Sports | 22.36× | ||
| 04 | Tropical Islands Resort | Travel & Leisure | 12.38× | ||
| 05 | Antenne Bayern | Music & Radio | 8.11× | ||
| 06 | Europa-Park | Travel & Leisure | 7.64× | ||
| 07 | Lounge music | Music & Radio | 6.75× | ||
| 08 | Sauna | Home & Garden | 5.53× | ||
| 09 | Rulantica | Travel & Leisure | 4.93× | ||
| 10 | Center Parcs | Travel & Leisure | 4.47× | ||
| 11 | HolidayCheck | Travel & Leisure | 3.99× | ||
| 12 | Tyrol (state) | Travel & Leisure | 3.37× | ||
| 13 | TUI | Travel & Leisure | 2.92× | ||
| 14 | Spas | Beauty & Wellness | 2.69× | ||
| 15 | Sportschau | Sports | 2.07× | ||
| 16 | Deutsche Bahn | Cars & Mobility | 1.87× | ||
| 17 | REWE | Shopping | 1.82× | ||
| 18 | Bild | News | 1.79× | ||
| 19 | Obi (store) | Shopping | 1.73× | ||
| 20 | Software | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.76× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.07× |
Therme Erding has an estimated audience of 386,125 people in Germany, concentrated in Bayern and Baden-Württemberg.
60.4% of Therme Erding fans are female, 39.6% are male, with an average age of 36.2 years.
Therme Erding fans show strongest brand affinity for Soltau Therme (59.49×), Therme Bad Wörishofen (92.65×), and Tropical Islands Resort (12.38×) over the country average.
Therme Erding fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Therme Erding itself, the audience over-indexes on Therme Bad Wörishofen (92.65×), Tropical Islands Resort (12.38×), Volleyball Bundesliga (22.36×), and Sauna (5.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Therme Erding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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