Soltau Therme Audience in Germany
Soltau Therme has an estimated audience of 507,455 people in Germany. 52.2% are female, 47.8% are male, average age 39.5. Top regions: Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities: Goes, Rossmann, Progressive rock, Israel, Home Office.
The average Soltau Therme fan in Germany is 39.5 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities include Goes, Rossmann, Progressive rock, with strongest over-indexing on Goes (2.71× the country average). Demographically, the Soltau Therme audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Soltau Therme fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.5 |
| Estimated audience size | 507,455 |
Audience persona
The typical Soltau Therme fan in Germany is balanced, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 320,389 | 6.5× |
| Hamburg | 34,684 | 3.02× |
| Nordrhein-Westfalen | 22,559 | 0.2× |
| Schleswig-Holstein | 20,009 | 1.1× |
| Bremen | 14,472 | 3.33× |
| Hessen | 9,040 | 0.23× |
| Bayern | 7,884 | 0.1× |
| Baden-Württemberg | 6,127 | 0.09× |
| Berlin | 4,767 | 0.21× |
| Sachsen | 3,699 | 0.15× |
| Mecklenburg-Vorpommern | 3,530 | 0.36× |
| Sachsen-Anhalt | 3,222 | 0.25× |
| Rheinland-Pfalz | 2,628 | 0.1× |
| Brandenburg | 2,557 | 0.16× |
| Thüringen | 1,618 | 0.13× |
| Saarland | 376 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.71× | Travel & Leisure |
| Rossmann | 1.53× | Shopping |
| Progressive rock | 2.78× | Music & Radio |
| Israel | 3.32× | Travel & Leisure |
| Home Office | 1.9× | Business & Career |
| Grimma | 11.41× | Travel & Leisure |
| Zagreb | 4.37× | Travel & Leisure |
| Stradivarius | 1.77× | Shopping |
| Saving | 1.52× | Business & Career |
| Škoda Kodiaq | 1.78× | Cars & Mobility |
| Haudegen | 8.36× | Music & Radio |
| Home Delivery | 2.19× | Food & Beverages |
| Figure painting (hobby) | 3.2× | Arts & Culture |
| KLIX (AM) | 1.91× | Music & Radio |
| Headhunters (film) | 3.43× | Movies & TV |
| Google Analytics | 1.75× | Internet & Social Media |
| Tom Clancy's Ghost Recon (video game) | 9.43× | Games |
| Natural rubber | 1.51× | Cars & Mobility |
| Golden Gate | 3.45× | Games |
| Alaska | 2.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.28 |
| Sports Activity | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.13 |
| Design Affinity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.1% |
| Denmark | 0.4% |
| Netherlands | 0.2% |
See Soltau Therme audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Soltau Therme have in Germany?
Soltau Therme has an estimated audience of 507,455 people in Germany, concentrated in Niedersachsen and Hamburg.
What is the gender split and age of Soltau Therme fans?
52.2% of Soltau Therme fans are female, 47.8% are male, with an average age of 39.5 years.
Which brands do Soltau Therme fans like most?
Soltau Therme fans show strongest brand affinity for Goes (2.71×), Rossmann (1.53×), and Progressive rock (2.78×) over the country average.
Where do Soltau Therme fans live in Germany?
Soltau Therme fans in Germany are most concentrated in Niedersachsen (reach 320,389), Hamburg (reach 34,684), and Nordrhein-Westfalen (reach 22,559). These three regions account for the largest share of the active audience.
What other brands do Soltau Therme fans also like?
Beyond Soltau Therme itself, the audience over-indexes on Rossmann (1.53×), Progressive rock (2.78×), Israel (3.32×), and Home Office (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soltau Therme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.