Bayerischer Rundfunk Audience in Germany
Bayerischer Rundfunk has an estimated audience of 5,155,348 people in Germany. 49.6% are female, 50.4% are male, average age 45.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Sportschau, Bild, Wetter.com, Spiegel Online.
The average Bayerischer Rundfunk fan in Germany is 45.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Sportschau, Bild, with strongest over-indexing on Tagesschau (3.55× the country average). Demographically, the Bayerischer Rundfunk audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Bayerischer Rundfunk fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.2 |
| Estimated audience size | 5,155,348 |
Audience persona
The typical Bayerischer Rundfunk fan in Germany is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 3,866,511 | 7.17× |
| Nordrhein-Westfalen | 659,767 | 0.58× |
| Baden-Württemberg | 545,954 | 0.78× |
| Hessen | 339,116 | 0.86× |
| Niedersachsen | 299,050 | 0.6× |
| Sachsen | 161,580 | 0.64× |
| Berlin | 149,158 | 0.65× |
| Rheinland-Pfalz | 146,626 | 0.57× |
| Schleswig-Holstein | 98,262 | 0.53× |
| Brandenburg | 89,349 | 0.56× |
| Thüringen | 79,036 | 0.6× |
| Hamburg | 70,234 | 0.6× |
| Sachsen-Anhalt | 56,445 | 0.42× |
| Mecklenburg-Vorpommern | 44,279 | 0.45× |
| Saarland | 32,607 | 0.52× |
| Bremen | 21,044 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.55× | Movies & TV |
| Sportschau | 3.52× | Sports |
| Bild | 2.56× | News |
| Wetter.com | 2.68× | Home & Garden |
| Spiegel Online | 2.26× | News |
| FOCUS Online | 3.02× | News |
| SV Werder Bremen | 2.5× | Sports |
| ZDF | 2.62× | Movies & TV |
| REWE | 2.06× | Shopping |
| Roland Kaiser | 3.23× | Music & Radio |
| Deutsche Bahn | 2.11× | Cars & Mobility |
| Antenne Bayern | 5.56× | Music & Radio |
| Munich | 2.21× | Travel & Leisure |
| VfB Stuttgart | 2.35× | Sports |
| Software | 1.61× | Technology & Electronics |
| Comedy movies | 1.99× | Movies & TV |
| Dynamo Dresden | 2.75× | Sports |
| Westdeutscher Rundfunk | 3.09× | Movies & TV |
| Discount stores | 1.64× | Shopping |
| Garden | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.32 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Need for Security | CONSERVATISM | 1.05 |
| Tradition | CONSERVATISM | 1.04 |
| Community Orientation | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.6% |
| Denmark | 17.1% |
| Japan | 5.0% |
See Bayerischer Rundfunk audiences in other countries
More Movies & TV audiences in Germany
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- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Bayerischer Rundfunk have in Germany?
Bayerischer Rundfunk has an estimated audience of 5,155,348 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bayerischer Rundfunk fans?
49.6% of Bayerischer Rundfunk fans are female, 50.4% are male, with an average age of 45.2 years.
Which brands do Bayerischer Rundfunk fans like most?
Bayerischer Rundfunk fans show strongest brand affinity for Tagesschau (3.55×), Sportschau (3.52×), and Bild (2.56×) over the country average.
Where do Bayerischer Rundfunk fans live in Germany?
Bayerischer Rundfunk fans in Germany are most concentrated in Bayern (reach 3,866,511), Nordrhein-Westfalen (reach 659,767), and Baden-Württemberg (reach 545,954). These three regions account for the largest share of the active audience.
What other brands do Bayerischer Rundfunk fans also like?
Beyond Bayerischer Rundfunk itself, the audience over-indexes on Sportschau (3.52×), Bild (2.56×), Wetter.com (2.68×), and Spiegel Online (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayerischer Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.