Rascasse Audience Intelligence

Bayerischer Rundfunk Audience in Germany

A data profile of the people who buy, follow and care about Bayerischer Rundfunk in Germany — modelled from more than twelve digital signal sources. Bayerischer Rundfunk has an estimated audience of 5,169,783 people in Germany.

#13among TV Channel in Germany#69in Movies & TV

The average Bayerischer Rundfunk fan in Germany is 45.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Sportschau, Bild, with strongest over-indexing on Tagesschau (3.55× the country average).

Demographically, the Bayerischer Rundfunk audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bayerischer Rundfunk fan in Germany is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bayerischer Rundfunk profile in Germany.

Audience size
5.2M
in Germany
Gender
49.6%♀
50.4% male
Age
45.2
average years
Country rank
#1012
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bayerischer Rundfunk

49.6% are female, 50.4% are male, average age 45.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Bayerischer Rundfunk audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age45.2
Estimated audience size5,169,783
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Bayerischer Rundfunk audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3921%
40-4929%
50+30%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Bayerischer Rundfunk audience comes from Germany.

Worldwide audience distribution share by country for Bayerischer Rundfunk
CountryShare
Germany35.2%
Denmark17.3%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bayerischer Rundfunk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bayerischer Rundfunk fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~4M7.13×
02Hessen~300K0.84×
03Baden-Württemberg~500K0.76×
04Sachsen~200K0.63×
05Thüringen~80K0.63×
06Berlin~100K0.62×
07Saarland~40K0.60×
08Niedersachsen~300K0.59×
09Rheinland-Pfalz~200K0.59×
10Hamburg~70K0.59×
11Nordrhein-Westfalen~700K0.58×
12Brandenburg~90K0.55×
13Schleswig-Holstein~100K0.54×
14Bremen~20K0.53×
15Mecklenburg-Vorpommern~50K0.49×
16Sachsen-Anhalt~60K0.46×
Fig. 06

Affinity by region

Affinity by region — Bayerischer Rundfunk, Germany
0.46×1.00×7.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bayerischer Rundfunk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bayerischer Rundfunk audience
#·InterestCategoryAffinity×
01Antenne BayernMusic & Radio5.56×
02TagesschauMovies & TV3.55×
03SportschauSports3.52×
04Roland KaiserMusic & Radio3.23×
05Westdeutscher RundfunkMovies & TV3.09×
06FOCUS OnlineNews3.02×
07Dynamo DresdenSports2.75×
08ZDFMovies & TV2.62×
09BildNews2.56×
10Schlager musicMusic & Radio2.56×
11SV Werder BremenSports2.50×
12VfB StuttgartSports2.35×
13MunichTravel & Leisure2.21×
14Deutsche BahnCars & Mobility2.11×
15REWEShopping2.06×
16Comedy moviesMovies & TV1.99×
17HotelsTravel & Leisure1.81×
18GardenHome & Garden1.76×
19Discount storesShopping1.64×
20SoftwareTechnology & Electronics1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bayerischer Rundfunk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bayerischer Rundfunk audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
SpiritualityBALANCE1.85×
Need for SecurityCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bayerischer Rundfunk audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.98×
Design AffinityPREMIUM0.98×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bayerischer Rundfunk have in Germany?

Bayerischer Rundfunk has an estimated audience of 5,169,783 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bayerischer Rundfunk fans?

49.6% of Bayerischer Rundfunk fans are female, 50.4% are male, with an average age of 45.2 years.

03

Which brands do Bayerischer Rundfunk fans like most?

Bayerischer Rundfunk fans show strongest brand affinity for Tagesschau (3.55×), Sportschau (3.52×), and Bild (2.56×) over the country average.

04

Where do Bayerischer Rundfunk fans live in Germany?

Bayerischer Rundfunk fans in Germany are most concentrated in Bayern (reach ~4M), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bayerischer Rundfunk fans also like?

Beyond Bayerischer Rundfunk itself, the audience over-indexes on Sportschau (3.52×), Bild (2.56×), SV Werder Bremen (2.5×), and FOCUS Online (3.02×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bayerischer Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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