A data profile of the people who buy, follow and care about Bayerischer Rundfunk in United States — modelled from more than twelve digital signal sources. Bayerischer Rundfunk has an estimated audience of 268,749 people in United States.
The average Bayerischer Rundfunk fan in United States is 35.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Downtown Raleigh, Crosby, Stills & Nash, David Crosby, with strongest over-indexing on Downtown Raleigh (122.55× the country average).
Demographically, the Bayerischer Rundfunk audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bayerischer Rundfunk fan in United States is more female, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Downtown Raleigh.
The key figures that characterise the Bayerischer Rundfunk profile in United States.
67.4% are female, 32.6% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 35.4 |
| Estimated audience size | 268,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 14% | |
| 40-49 | 13% | |
| 50+ | 20% |
Where the Bayerischer Rundfunk audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Indiana | ~8K | 1.59× | |
| 02 | New York | ~20K | 1.56× | |
| 03 | Rhode Island | ~1K | 1.54× | |
| 04 | Vermont | <1K | 1.54× | |
| 05 | Massachusetts | ~6K | 1.22× | |
| 06 | Maine | ~1K | 1.19× | |
| 07 | Louisiana | ~4K | 1.16× | |
| 08 | New Mexico | ~1K | 1.11× | |
| 09 | Georgia | ~9K | 1.09× | |
| 10 | Washington, District of Columbia | <1K | 1.08× | |
| 11 | California | ~30K | 1.06× | |
| 12 | New Jersey | ~7K | 1.06× | |
| 13 | Connecticut | ~3K | 1.06× | |
| 14 | Virginia | ~7K | 1.05× | |
| 15 | Tennessee | ~6K | 1.05× | |
| 16 | Mississippi | ~2K | 1.05× | |
| 17 | Maryland | ~5K | 1.03× | |
| 18 | Florida | ~20K | 1.02× | |
| 19 | Pennsylvania | ~9K | 1.02× | |
| 20 | Ohio | ~8K | 1.02× | |
| 21 | North Carolina | ~8K | 1.00× | |
| 22 | South Carolina | ~4K | 1.00× | |
| 23 | Alabama | ~4K | 0.99× | |
| 24 | Wisconsin | ~4K | 0.98× | |
| 25 | Texas | ~20K | 0.97× | |
| 26 | New Hampshire | ~1K | 0.97× | |
| 27 | Illinois | ~8K | 0.96× | |
| 28 | Colorado | ~4K | 0.95× | |
| 29 | Washington | ~5K | 0.94× | |
| 30 | West Virginia | ~1K | 0.94× | |
| 31 | Minnesota | ~3K | 0.93× | |
| 32 | Oregon | ~3K | 0.92× | |
| 33 | Missouri | ~4K | 0.91× | |
| 34 | Arkansas | ~2K | 0.91× | |
| 35 | Delaware | <1K | 0.91× | |
| 36 | Hawaii | ~1K | 0.90× | |
| 37 | South Dakota | <1K | 0.89× | |
| 38 | Michigan | ~6K | 0.88× | |
| 39 | Oklahoma | ~3K | 0.87× | |
| 40 | Nebraska | ~1K | 0.86× | |
| 41 | Montana | <1K | 0.86× | |
| 42 | Kentucky | ~3K | 0.85× | |
| 43 | Iowa | ~2K | 0.85× | |
| 44 | Kansas | ~2K | 0.85× | |
| 45 | Arizona | ~5K | 0.84× | |
| 46 | Utah | ~2K | 0.84× | |
| 47 | Idaho | ~1K | 0.82× | |
| 48 | Alaska | <1K | 0.81× | |
| 49 | North Dakota | <1K | 0.80× | |
| 50 | Nevada | ~2K | 0.79× |
The strongest cross-interests of the Bayerischer Rundfunk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BR-Klassik | Music & Radio | 457.48× | ||
| 02 | Victoria Alexander | Literature | 385.29× | ||
| 03 | Aigle | Fashion & Accessoires | 237.72× | ||
| 04 | Ariel University | Business & Career | 204.65× | ||
| 05 | Gush Katif | Travel & Leisure | 203.16× | ||
| 06 | David Crosby | Music & Radio | 139.04× | ||
| 07 | Universal Studios Singapore | Travel & Leisure | 134.66× | ||
| 08 | Downtown Raleigh | Travel & Leisure | 122.55× | ||
| 09 | Crosby, Stills & Nash | Music & Radio | 105.65× | ||
| 10 | npr music | Music & Radio | 100.29× | ||
| 11 | Gourmet Cafe | Topic | 99.67× | ||
| 12 | Brain Games (National Geographic) | Movies & TV | 90.16× | ||
| 13 | Nuremberg | Travel & Leisure | 87.72× | ||
| 14 | JACOBS | Food & Beverages | 58.42× | ||
| 15 | Banjo | Music & Radio | 43.26× | ||
| 16 | BMX racing | Sports | 43.06× | ||
| 17 | Retirement Insurance Benefits | Topic | 24.95× | ||
| 18 | Brain teaser | Business & Career | 19.56× | ||
| 19 | Georgia Tech Yellow Jackets football | Sports | 18.80× | ||
| 20 | Faith | Politics & Society | 7.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.45× | |
| Healthy Lifestyle | BALANCE | 1.75× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.50× | |
| Social Media Usage | JOY | 0.63× | |
| Price Sensitivity | PREMIUM | 0.65× |
Bayerischer Rundfunk has an estimated audience of 268,749 people in United States, concentrated in California and New York.
67.4% of Bayerischer Rundfunk fans are female, 32.6% are male, with an average age of 35.4 years.
Bayerischer Rundfunk fans show strongest brand affinity for Downtown Raleigh (122.55×), Crosby, Stills & Nash (105.65×), and David Crosby (139.04×) over the country average.
Bayerischer Rundfunk fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Bayerischer Rundfunk itself, the audience over-indexes on Crosby, Stills & Nash (105.65×), David Crosby (139.04×), Brain Games (National Geographic) (90.16×), and Gush Katif (203.16×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bayerischer Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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