Rascasse Audience Intelligence

npr music Audience in United States

A data profile of the people who buy, follow and care about npr music in United States — modelled from more than twelve digital signal sources. npr music has an estimated audience of 297,927 people in United States.

#56among Radio Station in United States#7090in Music & Radio

The average npr music fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (33.92× the country average).

Demographically, the npr music audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical npr music fan in United States is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Cyndi Lauper.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the npr music profile in United States.

Audience size
298K
in United States
Gender
55.5%♀
44.5% male
Age
36.2
average years
Country rank
#48562
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of npr music fans

55.5% are female, 44.5% are male, average age 36.2.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for npr music audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.2
Estimated audience size297,927
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the npr music audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

62.0%

of the worldwide npr music audience comes from United States.

Worldwide audience distribution share by country for npr music
CountryShare
United States62.0%
Japan7.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the npr music audience in United States is strongest.

Fig. 05

Top regions by affinity

npr music fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.98×
02Vermont<1K1.35×
03Oregon~4K1.30×
04Maine~1K1.29×
05New York~20K1.22×
06Massachusetts~7K1.17×
07Virginia~8K1.10×
08Colorado~5K1.06×
09Washington~6K1.05×
10Wisconsin~5K1.05×
11Alaska<1K1.05×
12Maryland~5K1.04×
13Mississippi~3K1.02×
14South Dakota<1K1.02×
15New Mexico~2K1.01×
16Montana<1K1.01×
17North Dakota<1K1.01×
18New Hampshire~1K0.99×
19Rhode Island<1K0.99×
20Nebraska~1K0.98×
21Delaware<1K0.98×
22California~30K0.97×
23Connecticut~3K0.97×
24Idaho~1K0.97×
25West Virginia~1K0.97×
26Hawaii~1K0.97×
27Iowa~2K0.96×
28Illinois~9K0.95×
29Tennessee~6K0.95×
30Pennsylvania~9K0.94×
31Utah~3K0.94×
32Arkansas~2K0.94×
33Missouri~4K0.93×
34Nevada~3K0.93×
35Kansas~2K0.93×
36Georgia~8K0.91×
37North Carolina~8K0.91×
38Michigan~7K0.91×
39Louisiana~3K0.91×
40Oklahoma~3K0.91×
41Minnesota~4K0.90×
42Kentucky~3K0.90×
43South Carolina~4K0.89×
44Alabama~4K0.89×
45Indiana~5K0.88×
46New Jersey~7K0.87×
47Ohio~8K0.86×
48Arizona~5K0.84×
49Texas~20K0.76×
50Florida~10K0.70×
Fig. 06

Affinity by region

Affinity by region — npr music, United States
0.70×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the npr music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for npr music audience
#·InterestCategoryAffinity×
01Bayerischer RundfunkMovies & TV100.29×
02Brian EnoMusic & Radio55.80×
03David CrosbyMusic & Radio50.90×
04Talking HeadsMusic & Radio50.58×
05Irina ShaykFashion & Accessoires47.20×
06Joan BaezMusic & Radio44.71×
07Aphex TwinMusic & Radio39.32×
08FoalsMusic & Radio37.21×
09Cyndi LauperMusic & Radio33.92×
10Charli XCXMusic & Radio29.35×
11Microsoft StoreTechnology & Electronics28.90×
12Thom YorkeMusic & Radio28.34×
13Carole KingMusic & Radio27.10×
14Liza MinnelliMusic & Radio21.79×
15Bette MidlerMusic & Radio18.77×
16Channing TatumMovies & TV8.80×
17NPRMusic & Radio4.62×
18Diaper bagKids & Family3.87×
19Trader Joe'sShopping3.32×
20Planet FitnessSports3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the npr music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by npr music audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.28×
Design AffinityPREMIUM1.90×
Early Adopter MentalityPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by npr music audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
ExtroversionTHRILL0.83×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does npr music have in United States?

npr music has an estimated audience of 297,927 people in United States, concentrated in California and New York.

02

What is the gender split and age of npr music fans?

55.5% of npr music fans are female, 44.5% are male, with an average age of 36.2 years.

03

Which brands do npr music fans like most?

npr music fans show strongest brand affinity for Cyndi Lauper (33.92×), Charli XCX (29.35×), and Irina Shayk (47.2×) over the country average.

04

Where do npr music fans live in United States?

npr music fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do npr music fans also like?

Beyond npr music itself, the audience over-indexes on Charli XCX (29.35×), Irina Shayk (47.2×), Joan Baez (44.71×), and Bayerischer Rundfunk (100.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See npr music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for npr music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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