npr music Audience in United States

Demographics of npr music fans

Audience persona

The typical npr music fan in United States is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See npr music audiences in other countries

• npr music — Germany
• npr music — United Kingdom
• npr music — France
• npr music — Italy
• npr music — Spain
• npr music — Brazil
• npr music — Japan
• npr music — South Korea
• npr music — India

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Frequently asked questions

How many fans does npr music have in United States?

npr music has an estimated audience of 298,501 people in United States, concentrated in California and New York.

What is the gender split and age of npr music fans?

55.5% of npr music fans are female, 44.5% are male, with an average age of 36.2 years.

Which brands do npr music fans like most?

npr music fans show strongest brand affinity for Nipsey Hussle (56.65×), Stay at Home Mum (117.42×), and Scratching post (43.8×) over the country average.

Where do npr music fans live in United States?

npr music fans in United States are most concentrated in California (reach 36,238), New York (reach 21,783), and Texas (reach 18,096). These three regions account for the largest share of the active audience.

What other brands do npr music fans also like?

Beyond npr music itself, the audience over-indexes on Stay at Home Mum (117.42×), Scratching post (43.8×), Cherish (group) (18.52×), and Goop (8.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for npr music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.