Rascasse Audience Intelligence

Jam! Audience in United States

A data profile of the people who buy, follow and care about Jam! in United States — modelled from more than twelve digital signal sources. Jam! has an estimated audience of 2,855,443 people in United States.

#4among Radio Station in United States#1108in Music & Radio

The average Jam! fan in United States is 38.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Montana.

Top brand affinities include Britney Spears, Jesus, Non-alcoholic beverage, with strongest over-indexing on Britney Spears (2.5× the country average).

Demographically, the Jam! audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jam! fan in United States is more female, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jam! profile in United States.

Audience size
2.9M
in United States
Gender
55.3%♀
44.7% male
Age
38.1
average years
Country rank
#10721
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jam! fans

55.3% are female, 44.7% are male, average age 38.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Jam! audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.1
Estimated audience size2,855,443
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Jam! audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3925%
40-4922%
50+14%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Jam! audience comes from United States.

Worldwide audience distribution share by country for Jam!
CountryShare
United States36.3%
Indonesia19.0%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jam! audience in United States is strongest.

Fig. 05

Top regions by affinity

Jam! fans by region: top regions in United States
#RegionReachAffinity×
01Montana~200K19.47×
02Nebraska~40K3.12×
03New York~300K2.12×
04Maryland~60K1.15×
05Washington, District of Columbia~8K0.96×
06California~300K0.92×
07Oregon~30K0.88×
08Iowa~20K0.80×
09New Jersey~60K0.79×
10Michigan~60K0.78×
11Oklahoma~20K0.76×
12Delaware~6K0.75×
13Nevada~20K0.74×
14Louisiana~30K0.70×
15Mississippi~20K0.70×
16Hawaii~8K0.68×
17Connecticut~20K0.67×
18Massachusetts~40K0.66×
19Georgia~60K0.65×
20Colorado~30K0.65×
21Vermont~3K0.65×
22Florida~100K0.64×
23Washington~40K0.64×
24Virginia~40K0.63×
25Texas~200K0.62×
26Illinois~60K0.62×
27Alaska~4K0.62×
28Pennsylvania~60K0.60×
29Rhode Island~5K0.60×
30North Dakota~4K0.60×
31Alabama~20K0.58×
32New Hampshire~7K0.58×
33Maine~6K0.58×
34South Dakota~4K0.58×
35Utah~10K0.57×
36North Carolina~50K0.56×
37Missouri~30K0.56×
38Idaho~8K0.55×
39Tennessee~30K0.53×
40Kansas~10K0.53×
41West Virginia~7K0.53×
42Ohio~50K0.52×
43Indiana~30K0.52×
44South Carolina~20K0.52×
45Kentucky~20K0.52×
46Arkansas~10K0.52×
47Arizona~30K0.51×
48Minnesota~20K0.51×
49New Mexico~7K0.50×
50Wisconsin~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Jam!, United States
0.49×1.00×19.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jam! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jam! audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.83×
02Britney SpearsMusic & Radio2.50×
03Microwave ovenHome & Garden2.19×
04Mineral waterFood & Beverages2.19×
05FanaticsFashion & Accessoires2.11×
06Convenience storeFood & Beverages1.90×
07Anne HathawayMovies & TV1.88×
08Apple MusicMusic & Radio1.78×
09Weather forecastingHome & Garden1.77×
10Internet celebrityInternet & Social Media1.76×
11Rail transportTravel & Leisure1.70×
12Virtual realityTechnology & Electronics1.67×
13Atlanta BravesSports1.67×
14InnovationBusiness & Career1.66×
15WhiskyFood & Beverages1.65×
16JesusPolitics & Society1.63×
17Emmy AwardMovies & TV1.61×
18Renewable energyBusiness & Career1.58×
19TraditionPolitics & Society1.55×
20NASCARSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jam! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jam! audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.55×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jam! audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jam! have in United States?

Jam! has an estimated audience of 2,855,443 people in United States, concentrated in New York and California.

02

What is the gender split and age of Jam! fans?

55.3% of Jam! fans are female, 44.7% are male, with an average age of 38.1 years.

03

Which brands do Jam! fans like most?

Jam! fans show strongest brand affinity for Britney Spears (2.5×), Jesus (1.63×), and Non-alcoholic beverage (2.83×) over the country average.

04

Where do Jam! fans live in United States?

Jam! fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Montana (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jam! fans also like?

Beyond Jam! itself, the audience over-indexes on Jesus (1.63×), Non-alcoholic beverage (2.83×), Microwave oven (2.19×), and Tradition (1.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jam! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jam!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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