Capital (radio network) Audience in United States

Capital (radio network) logo

Capital (radio network) has an estimated audience of 4,220,099 people in United States. 48.2% are female, 51.8% are male, average age 42.0. Top regions: Virginia, Maryland, California. Top brand affinities: Horoscope, Brenda Song, Glam rock, Day trading, Pet insurance.

The average Capital (radio network) fan in United States is 42.0 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, California. Top brand affinities include Horoscope, Brenda Song, Glam rock, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Capital (radio network) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Capital (radio network) fans

Demographic split for Capital (radio network) audience in United States
MetricValue
Female48.2%
Male51.8%
Average age42.0
Estimated audience size4,220,099

Audience persona

The typical Capital (radio network) fan in United States is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Capital (radio network) in United States
RegionReachAffinity
Virginia596,9985.81×
Maryland579,3477.98×
California213,5580.46×
Florida206,7090.72×
Pennsylvania205,7241.45×
New York182,9710.78×
Texas173,0240.48×
Michigan121,4041.1×
North Carolina102,0010.8×
Washington, District of Columbia86,2456.8×
New Jersey84,1060.78×
Ohio70,9240.55×
Illinois70,2880.5×
Georgia67,7400.52×
Massachusetts66,2040.8×
South Carolina51,2290.81×
Arizona50,8300.59×
Colorado44,5630.67×
Tennessee44,4760.53×
Missouri39,0770.57×
Washington37,9570.45×
Louisiana36,1410.66×
Wisconsin36,0940.57×
Alabama34,4460.58×
Indiana33,8090.44×
West Virginia33,5911.71×
Connecticut30,2660.72×
Minnesota28,9970.48×
Nevada21,9130.54×
Kentucky21,4920.41×
Oregon21,3350.44×
Delaware20,3991.75×
Utah18,1440.48×
Oklahoma17,5330.37×
Mississippi14,8910.43×
Iowa13,5940.39×
Kansas13,4360.4×
Arkansas13,2560.38×
New Hampshire11,7290.71×
Maine10,7480.71×
Nebraska9,5280.45×
Idaho8,9260.42×
New Mexico8,3920.4×
Hawaii8,2600.46×
Rhode Island7,3450.55×
Montana6,9110.59×
Alaska6,5940.73×
Vermont5,5130.74×
North Dakota4,5820.53×
South Dakota4,1210.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capital (radio network) audience
BrandAffinityCategory
Horoscope13.08×Health
Brenda Song18.87×Fashion & Accessoires
Glam rock22.05×Music & Radio
Day trading9.46×Business & Career
Pet insurance11.24×Pets & Animals
Indianapolis Motor Speedway9.42×Sports
Critical illness insurance12.13×Business & Career
Roulette9.44×Games
Whole grain8.9×Food & Beverages
Phineas and Ferb9.35×Movies & TV
MSN2.35×News
Boardwalk Empire14.32×Movies & TV
Massive Attack17.82×Music & Radio
Belinda Carlisle15.04×Fashion & Accessoires
Kosovo15.08×Travel & Leisure
Rick Astley15.04×Music & Radio
FIFA World Cup2.09×Sports
Maggie Gyllenhaal9.89×Movies & TV
Blended whiskey6.43×Food & Beverages
Damon Albarn16.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capital (radio network) audience
TraitClusterScore
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM1.94
IndulgenceJOY1.48
Quality AwarenessPREMIUM1.43
Career OrientationPOWER1.33
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Capital (radio network)
CountryShare
Greece29.6%
United States18.3%
United Kingdom7.6%

See Capital (radio network) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Capital (radio network) have in United States?

Capital (radio network) has an estimated audience of 4,220,099 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Capital (radio network) fans?

48.2% of Capital (radio network) fans are female, 51.8% are male, with an average age of 42.0 years.

Which brands do Capital (radio network) fans like most?

Capital (radio network) fans show strongest brand affinity for Horoscope (13.08×), Brenda Song (18.87×), and Glam rock (22.05×) over the country average.

Where do Capital (radio network) fans live in United States?

Capital (radio network) fans in United States are most concentrated in Virginia (reach 596,998), Maryland (reach 579,347), and California (reach 213,558). These three regions account for the largest share of the active audience.

What other brands do Capital (radio network) fans also like?

Beyond Capital (radio network) itself, the audience over-indexes on Brenda Song (18.87×), Glam rock (22.05×), Day trading (9.46×), and Pet insurance (11.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capital (radio network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.