Rascasse Audience Intelligence

University of St Andrews Audience in United States

Name: University of St Andrews — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of St Andrews in United States — modelled from more than twelve digital signal sources. University of St Andrews has an estimated audience of 440,154 people in United States.

#307among University in United States #4273among POI in United States #2426in Business & Career

The average University of St Andrews fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include University of Stirling, University of Strathclyde, Scottish Premiership, with strongest over-indexing on University of Stirling (802.37× the country average).

Demographically, the University of St Andrews audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of St Andrews fan in United States is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for University of Stirling.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of St Andrews profile in United States.

Audience size

440K

in United States

Gender

67.0%♀

33.0% male

Age

40.6

average years

Country rank

#39419

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of St Andrews fans

67.0% are female, 33.0% are male, average age 40.6.

Fig. 02

Gender split

67.0%

Female

33.0%

Male

Demographic split for University of St Andrews audience in United States
Metric	Value
Female	67.0%
Male	33.0%
Average age	40.6
Estimated audience size	440,154

Fig. 03

Age distribution

Age distribution of the University of St Andrews audience in United States
Age bracket	Share	%
16-19		21%
20-29		15%
30-39		16%
40-49		22%
50+		26%

Fig. 04

Worldwide distribution

16.9%

of the worldwide University of St Andrews audience comes from United States.

Worldwide audience distribution share by country for University of St Andrews
Country	Share
Japan	25.1%
United States	16.9%
China	11.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of St Andrews audience in United States is strongest.

Fig. 05

Top regions by affinity

University of St Andrews fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~4K	3.11×
02	Connecticut	~10K	2.90×
03	Massachusetts	~20K	2.59×
04	New York	~50K	1.89×
05	Virginia	~20K	1.74×
06	Vermont	~1K	1.71×
07	Maine	~3K	1.63×
08	New Hampshire	~3K	1.61×
09	North Carolina	~20K	1.55×
10	Rhode Island	~2K	1.54×
11	New Jersey	~10K	1.33×
12	Maryland	~10K	1.30×
13	South Carolina	~7K	1.12×
14	Delaware	~1K	1.12×
15	California	~50K	1.08×
16	Washington	~9K	1.04×
17	Pennsylvania	~10K	0.97×
18	Hawaii	~2K	0.94×
19	Alaska	<1K	0.94×
20	Colorado	~6K	0.92×
21	Illinois	~10K	0.90×
22	Tennessee	~8K	0.88×
23	Oregon	~4K	0.87×
24	Montana	~1K	0.86×
25	North Dakota	<1K	0.86×
26	South Dakota	<1K	0.85×
27	Georgia	~10K	0.82×
28	Kansas	~3K	0.79×
29	West Virginia	~2K	0.77×
30	Florida	~20K	0.76×
31	Idaho	~2K	0.76×
32	Minnesota	~5K	0.75×
33	Mississippi	~3K	0.74×
34	Michigan	~8K	0.73×
35	Wisconsin	~5K	0.73×
36	New Mexico	~2K	0.73×
37	Texas	~30K	0.72×
38	Indiana	~6K	0.72×
39	Louisiana	~4K	0.72×
40	Utah	~3K	0.72×
41	Nebraska	~2K	0.72×
42	Missouri	~5K	0.71×
43	Arkansas	~3K	0.71×
44	Kentucky	~4K	0.69×
45	Ohio	~9K	0.67×
46	Iowa	~2K	0.66×
47	Alabama	~4K	0.65×
48	Oklahoma	~3K	0.64×
49	Nevada	~3K	0.63×
50	Arizona	~5K	0.59×

Affinity by region — University of St Andrews, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of St Andrews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of St Andrews audience
#	Interest	Category	×
01	University of Stirling	Business & Career	802.37×
02	Irvine Welsh	Literature	761.71×
03	Scottish Premiership	Sports	665.22×
04	University of Dundee	Business & Career	494.57×
05	University of Strathclyde	Business & Career	487.89×
06	Edinburgh Napier University	Business & Career	449.88×
07	University of Aberdeen	Business & Career	410.10×
08	Loch Ness	Travel & Leisure	391.74×
09	University of Edinburgh	Business & Career	324.71×
10	University of Glasgow	Business & Career	232.40×
11	Newcastle University	Business & Career	205.71×
12	University of Southampton	Business & Career	204.82×
13	Macbeth	Literature	200.95×
14	Tbilisi	Travel & Leisure	198.15×
15	Aberdeen	Travel & Leisure	193.07×
16	Highland games	Sports	153.20×
17	Braveheart	Movies & TV	140.86×
18	Outlander (film)	Movies & TV	105.01×
19	Sam Heughan	Movies & TV	73.94×
20	Cardinals	Music & Radio	32.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of St Andrews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of St Andrews audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.56×
Tradition	CONSERVATISM	1.52×
Community Orientation	OPEN	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of St Andrews audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.90×
Urban Lifestyle	OPEN	0.95×
Luxury Orientation	PREMIUM	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of St Andrews have in United States?

University of St Andrews has an estimated audience of 440,154 people in United States, concentrated in California and New York.

What is the gender split and age of University of St Andrews fans?

67.0% of University of St Andrews fans are female, 33.0% are male, with an average age of 40.6 years.

Which brands do University of St Andrews fans like most?

University of St Andrews fans show strongest brand affinity for University of Stirling (802.37×), University of Strathclyde (487.89×), and Scottish Premiership (665.22×) over the country average.

Where do University of St Andrews fans live in United States?

University of St Andrews fans in United States are most concentrated in California (reach ~50K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do University of St Andrews fans also like?

Beyond University of St Andrews itself, the audience over-indexes on University of Strathclyde (487.89×), Scottish Premiership (665.22×), Outlander (film) (105.01×), and Braveheart (140.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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