University of St Andrews Audience in United States

Demographics of University of St Andrews fans

Audience persona

The typical University of St Andrews fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for University of Stirling.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of St Andrews audiences in other countries

• University of St Andrews — Germany
• University of St Andrews — United Kingdom
• University of St Andrews — France
• University of St Andrews — Italy
• University of St Andrews — Spain
• University of St Andrews — Brazil
• University of St Andrews — Japan
• University of St Andrews — South Korea
• University of St Andrews — India

More University audiences in United States

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• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of St Andrews have in United States?

University of St Andrews has an estimated audience of 440,154 people in United States, concentrated in California and North Carolina.

What is the gender split and age of University of St Andrews fans?

67.0% of University of St Andrews fans are female, 33.0% are male, with an average age of 40.6 years.

Which brands do University of St Andrews fans like most?

University of St Andrews fans show strongest brand affinity for University of Stirling (802.37×), University of Strathclyde (487.89×), and Braveheart (140.86×) over the country average.

Where do University of St Andrews fans live in United States?

University of St Andrews fans in United States are most concentrated in California (reach 47,991), North Carolina (reach 47,653), and New York (reach 41,387). These three regions account for the largest share of the active audience.

What other brands do University of St Andrews fans also like?

Beyond University of St Andrews itself, the audience over-indexes on University of Strathclyde (487.89×), Braveheart (140.86×), Outlander (film) (105.01×), and University of Edinburgh (324.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.