Macbeth Audience in United States

Macbeth logo

Macbeth has an estimated audience of 295,653 people in United States. 59.8% are female, 40.2% are male, average age 46.2. Top regions: California, Texas, New York. Top brand affinities: Home equity, Jeep Jamboree, Nationality, Dog breed, Steampunk.

The average Macbeth fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Jeep Jamboree, Nationality, with strongest over-indexing on Home equity (20× the country average). Demographically, the Macbeth audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Macbeth fans

Demographic split for Macbeth audience in United States
MetricValue
Female59.8%
Male40.2%
Average age46.2
Estimated audience size295,653

Audience persona

The typical Macbeth fan in United States is more female, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Macbeth in United States
RegionReachAffinity
California38,6991.19×
Texas25,9381.02×
New York23,7861.44×
Florida21,3831.07×
Pennsylvania11,3701.14×
Illinois10,2361.04×
North Carolina10,1901.15×
Georgia10,1551.11×
Virginia9,7241.35×
New Jersey9,5251.27×
Ohio8,0570.88×
Massachusetts7,7001.32×
Washington6,9111.17×
Maryland6,5251.28×
Michigan6,4240.83×
Tennessee6,3571.07×
Arizona6,2601.04×
Indiana4,4890.83×
Oregon4,2791.26×
Alabama4,2121.02×
South Carolina4,1240.93×
Colorado4,0880.88×
Minnesota3,9100.92×
Missouri3,7940.8×
Connecticut3,6711.24×
Louisiana3,5540.93×
Wisconsin3,2880.74×
Kentucky3,2860.89×
Utah3,1701.2×
Oklahoma2,9670.9×
Nevada2,6730.93×
Mississippi2,6121.07×
Kansas1,9090.82×
Arkansas1,8880.78×
Iowa1,6620.68×
Washington, District of Columbia1,6461.85×
Idaho1,4690.99×
West Virginia1,3741×
New Mexico1,3030.88×
Nebraska1,2280.83×
Hawaii1,1830.93×
New Hampshire1,0470.9×
Rhode Island9741.03×
Maine9360.88×
Delaware6730.82×
Montana6630.81×
South Dakota6150.9×
North Dakota5180.85×
Vermont5120.99×
Alaska4960.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macbeth audience
BrandAffinityCategory
Home equity20×Home & Garden
Jeep Jamboree106.55×Cars & Mobility
Nationality4.77×Politics & Society
Dog breed1.7×Pets & Animals
Steampunk6.21×Fashion & Accessoires
Melly Goeslaw203.01×Music & Radio
Bank account2.55×Business & Career
Elsword16.17×Games
Israel2.01×Travel & Leisure
HICKIES18.37×Fashion & Accessoires
Home staging4.68×Home & Garden
Natural rubber1.81×Cars & Mobility
Nebraska Cornhuskers football2.63×Sports
edureka23.92×Business & Career
Christmas Gifts3.38×Kids & Family
Electrolyte2.97×Health
Page Kennedy10.08×Movies & TV
KiwiCo3.72×Kids & Family
Wikia1.66×Internet & Social Media
WESH 2 News2.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macbeth audience
TraitClusterScore
SustainabilityBALANCE1.76
TraditionCONSERVATISM1.64
Community OrientationOPEN1.61
MindfulnessBALANCE1.5
Design AffinityPREMIUM1.44
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Macbeth
CountryShare
United States22.0%
United Kingdom17.8%
Canada4.8%

See Macbeth audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Macbeth have in United States?

Macbeth has an estimated audience of 295,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Macbeth fans?

59.8% of Macbeth fans are female, 40.2% are male, with an average age of 46.2 years.

Which brands do Macbeth fans like most?

Macbeth fans show strongest brand affinity for Home equity (20×), Jeep Jamboree (106.55×), and Nationality (4.77×) over the country average.

Where do Macbeth fans live in United States?

Macbeth fans in United States are most concentrated in California (reach 38,699), Texas (reach 25,938), and New York (reach 23,786). These three regions account for the largest share of the active audience.

What other brands do Macbeth fans also like?

Beyond Macbeth itself, the audience over-indexes on Jeep Jamboree (106.55×), Nationality (4.77×), Dog breed (1.7×), and Steampunk (6.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macbeth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.