Rascasse Audience Intelligence

Macbeth Audience in United States

A data profile of the people who buy, follow and care about Macbeth in United States — modelled from more than twelve digital signal sources. Macbeth has an estimated audience of 305,312 people in United States.

#397among Fictional Character in United States#1230in Literature

The average Macbeth fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Romeo and Juliet, Dan Stevens, Julie Walters, with strongest over-indexing on Romeo and Juliet (267.95× the country average).

Demographically, the Macbeth audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macbeth fan in United States is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Romeo and Juliet.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macbeth profile in United States.

Audience size
305K
in United States
Gender
59.8%♀
40.2% male
Age
46.2
average years
Country rank
#47935
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macbeth fans

59.8% are female, 40.2% are male, average age 46.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Macbeth audience in United States
MetricValue
Female59.8%
Male40.2%
Average age46.2
Estimated audience size305,312
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Macbeth audience in United States
Age bracketShare%
16-199%
20-2913%
30-3915%
40-4923%
50+40%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Macbeth audience comes from United States.

Worldwide audience distribution share by country for Macbeth
CountryShare
United States22.1%
United Kingdom17.4%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macbeth audience in United States is strongest.

Fig. 05

Top regions by affinity

Macbeth fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.75×
02Virginia~10K1.35×
03Massachusetts~7K1.26×
04New York~20K1.25×
05New Jersey~9K1.22×
06Maryland~6K1.22×
07North Carolina~10K1.19×
08Idaho~2K1.18×
09Oregon~4K1.16×
10Pennsylvania~10K1.15×
11Minnesota~5K1.15×
12Connecticut~3K1.15×
13Utah~3K1.14×
14California~40K1.12×
15Rhode Island~1K1.09×
16Georgia~10K1.06×
17Washington~6K1.06×
18Texas~30K1.05×
19Mississippi~2K1.02×
20West Virginia~1K1.02×
21South Carolina~4K1.01×
22Alabama~4K1.01×
23North Dakota<1K1.01×
24Arizona~6K1.00×
25Tennessee~6K0.99×
26New Hampshire~1K0.99×
27Hawaii~1K0.98×
28Vermont<1K0.98×
29Illinois~10K0.97×
30Maine~1K0.97×
31South Dakota<1K0.97×
32Florida~20K0.96×
33Nebraska~1K0.96×
34Louisiana~4K0.95×
35New Mexico~1K0.92×
36Arkansas~2K0.91×
37Montana<1K0.91×
38Alaska<1K0.90×
39Kansas~2K0.89×
40Ohio~8K0.88×
41Kentucky~3K0.88×
42Nevada~3K0.88×
43Delaware<1K0.88×
44Oklahoma~3K0.87×
45Indiana~4K0.83×
46Missouri~4K0.83×
47Colorado~4K0.82×
48Michigan~6K0.81×
49Wisconsin~3K0.77×
50Iowa~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Macbeth, United States
0.74×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macbeth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macbeth audience
#·InterestCategoryAffinity×
01Romeo and JulietArts & Culture267.95×
02Julie WaltersMovies & TV250.92×
03University of St AndrewsBusiness & Career200.95×
04Dan StevensMovies & TV164.49×
05A Clockwork OrangeMovies & TV151.16×
06Loch NessTravel & Leisure118.18×
07Mars Attacks!Movies & TV103.96×
08T. S. EliotLiterature51.24×
09HamletLiterature37.42×
10American Beauty (1999 film)Movies & TV35.85×
11Colin FirthMovies & TV28.65×
12Shirley MacLaineMovies & TV26.31×
13William ShakespeareLiterature26.29×
14Julianne MooreMovies & TV23.19×
15Ernest HemingwayLiterature22.09×
16Judi DenchMovies & TV22.07×
17Greta GerwigMovies & TV21.46×
18Olivia ColmanMovies & TV20.06×
19Will PoulterMovies & TV20.00×
2024 (TV series)Movies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macbeth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macbeth audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
PatriotismCONSERVATISM1.60×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macbeth audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.82×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macbeth have in United States?

Macbeth has an estimated audience of 305,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macbeth fans?

59.8% of Macbeth fans are female, 40.2% are male, with an average age of 46.2 years.

03

Which brands do Macbeth fans like most?

Macbeth fans show strongest brand affinity for Romeo and Juliet (267.95×), Dan Stevens (164.49×), and Julie Walters (250.92×) over the country average.

04

Where do Macbeth fans live in United States?

Macbeth fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Macbeth fans also like?

Beyond Macbeth itself, the audience over-indexes on Dan Stevens (164.49×), Julie Walters (250.92×), University of St Andrews (200.95×), and A Clockwork Orange (151.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Macbeth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macbeth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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