Macbeth Audience in United States

Macbeth has an estimated audience of 295,653 people in United States. 59.8% are female, 40.2% are male, average age 46.2. Top regions: California, Texas, New York. Top brand affinities: Romeo and Juliet, Julie Walters, Dan Stevens, A Clockwork Orange, University of St Andrews.

The average Macbeth fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Romeo and Juliet, Julie Walters, Dan Stevens, with strongest over-indexing on Romeo and Juliet (229.78× the country average). Demographically, the Macbeth audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Macbeth fans

Demographic split for Macbeth audience in United States
MetricValue
Female59.8%
Male40.2%
Average age46.2
Estimated audience size295,653

Audience persona

The typical Macbeth fan in United States is more female, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for Romeo and Juliet.

Top regions in United States

Top regions ranked by reach for Macbeth in United States
RegionReachAffinity
California38,6991.19×
Texas25,9381.02×
New York23,7861.44×
Florida21,3831.07×
Pennsylvania11,3701.14×
Illinois10,2361.04×
North Carolina10,1901.15×
Georgia10,1551.11×
Virginia9,7241.35×
New Jersey9,5251.27×
Ohio8,0570.88×
Massachusetts7,7001.32×
Washington6,9111.17×
Maryland6,5251.28×
Michigan6,4240.83×
Tennessee6,3571.07×
Arizona6,2601.04×
Indiana4,4890.83×
Oregon4,2791.26×
Alabama4,2121.02×
South Carolina4,1240.93×
Colorado4,0880.88×
Minnesota3,9100.92×
Missouri3,7940.8×
Connecticut3,6711.24×
Louisiana3,5540.93×
Wisconsin3,2880.74×
Kentucky3,2860.89×
Utah3,1701.2×
Oklahoma2,9670.9×
Nevada2,6730.93×
Mississippi2,6121.07×
Kansas1,9090.82×
Arkansas1,8880.78×
Iowa1,6620.68×
Washington, District of Columbia1,6461.85×
Idaho1,4690.99×
West Virginia1,3741×
New Mexico1,3030.88×
Nebraska1,2280.83×
Hawaii1,1830.93×
New Hampshire1,0470.9×
Rhode Island9741.03×
Maine9360.88×
Delaware6730.82×
Montana6630.81×
South Dakota6150.9×
North Dakota5180.85×
Vermont5120.99×
Alaska4960.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macbeth audience
BrandAffinityCategory
Romeo and Juliet229.78×Arts & Culture
Julie Walters333.11×Movies & TV
Dan Stevens164.47×Movies & TV
A Clockwork Orange203.01×Movies & TV
University of St Andrews238.63×Business & Career
Mars Attacks!106.55×Movies & TV
Colin Firth47.77×Movies & TV
Hamlet34.21×Literature
American Beauty (1999 film)47.16×Movies & TV
Loch Ness124.76×Travel & Leisure
T. S. Eliot58.25×Literature
Julianne Moore18.84×Movies & TV
Will Poulter20×Movies & TV
Shirley MacLaine20.42×Movies & TV
Greta Gerwig24.36×Movies & TV
Matthew Goode20×Movies & TV
Ernest Hemingway21.45×Literature
Bagpipes25.03×Music & Radio
Tony Award8.46×Arts & Culture
William Shakespeare17.14×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macbeth audience
TraitClusterScore
SustainabilityBALANCE1.76
TraditionCONSERVATISM1.64
Community OrientationOPEN1.61
MindfulnessBALANCE1.5
Design AffinityPREMIUM1.44
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Macbeth
CountryShare
United States22.0%
United Kingdom17.8%
Canada4.8%

See Macbeth audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Macbeth have in United States?

Macbeth has an estimated audience of 295,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Macbeth fans?

59.8% of Macbeth fans are female, 40.2% are male, with an average age of 46.2 years.

Which brands do Macbeth fans like most?

Macbeth fans show strongest brand affinity for Romeo and Juliet (229.78×), Julie Walters (333.11×), and Dan Stevens (164.47×) over the country average.

Where do Macbeth fans live in United States?

Macbeth fans in United States are most concentrated in California (reach 38,699), Texas (reach 25,938), and New York (reach 23,786). These three regions account for the largest share of the active audience.

What other brands do Macbeth fans also like?

Beyond Macbeth itself, the audience over-indexes on Julie Walters (333.11×), Dan Stevens (164.47×), A Clockwork Orange (203.01×), and University of St Andrews (238.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macbeth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.