Rascasse Audience Intelligence

William Shakespeare Audience in United States

A data profile of the people who buy, follow and care about William Shakespeare in United States — modelled from more than twelve digital signal sources. William Shakespeare has an estimated audience of 2,653,644 people in United States.

#13among Author in United States#1861among Person in United States#190in Literature

The average William Shakespeare fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Scooby-Doo, Scary Movie (film series), with strongest over-indexing on Dick Van Dyke (5.31× the country average).

Demographically, the William Shakespeare audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical William Shakespeare fan in United States is more female, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Dick Van Dyke.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William Shakespeare profile in United States.

Audience size
2.7M
in United States
Gender
58.1%♀
41.9% male
Age
41.3
average years
Country rank
#11378
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of William Shakespeare fans

58.1% are female, 41.9% are male, average age 41.3.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for William Shakespeare audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.3
Estimated audience size2,653,644
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the William Shakespeare audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4919%
50+29%
Fig. 04

Worldwide distribution

22.5%

of the worldwide William Shakespeare audience comes from United States.

Worldwide audience distribution share by country for William Shakespeare
CountryShare
United States22.5%
United Kingdom9.3%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William Shakespeare audience in United States is strongest.

Fig. 05

Top regions by affinity

William Shakespeare fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K1.54×
02Alabama~40K1.23×
03California~300K1.20×
04Texas~300K1.15×
05Utah~30K1.15×
06Kentucky~40K1.11×
07New Jersey~70K1.10×
08West Virginia~10K1.09×
09North Carolina~80K1.08×
10Indiana~50K1.08×
11Arizona~60K1.07×
12Louisiana~40K1.06×
13Pennsylvania~90K1.05×
14Georgia~80K1.05×
15Nebraska~10K1.05×
16South Dakota~6K1.05×
17New York~200K1.04×
18Tennessee~50K1.04×
19Kansas~20K1.04×
20Idaho~10K1.04×
21North Dakota~6K1.03×
22Florida~200K1.02×
23South Carolina~40K1.02×
24Oklahoma~30K1.02×
25New Mexico~10K1.01×
26Washington~50K1.00×
27Rhode Island~8K1.00×
28Illinois~90K0.99×
29Massachusetts~50K0.99×
30Oregon~30K0.99×
31Arkansas~20K0.98×
32Ohio~80K0.97×
33Connecticut~30K0.97×
34Maryland~40K0.96×
35Missouri~40K0.96×
36Mississippi~20K0.95×
37New Hampshire~10K0.94×
38Montana~7K0.93×
39Alaska~5K0.93×
40Colorado~40K0.91×
41Minnesota~30K0.91×
42Maine~8K0.90×
43Michigan~60K0.89×
44Hawaii~10K0.89×
45Washington, District of Columbia~7K0.89×
46Vermont~4K0.88×
47Nevada~20K0.87×
48Iowa~20K0.87×
49Wisconsin~30K0.85×
50Delaware~6K0.83×
Fig. 06

Affinity by region

Affinity by region — William Shakespeare, United States
0.83×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the William Shakespeare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for William Shakespeare audience
#·InterestCategoryAffinity×
01A Midsummer Night's DreamLiterature31.97×
02David TennantMovies & TV16.34×
03Ian McKellenMovies & TV15.00×
04Linda CardelliniMovies & TV10.30×
05Tom WellingMovies & TV9.90×
06Scary Movie (film series)Movies & TV9.23×
07Claire DanesMovies & TV7.92×
08Winona RyderMovies & TV7.60×
09Melissa RauchMovies & TV7.42×
10Scooby-DooMovies & TV5.59×
11Robert RedfordMovies & TV5.53×
12Dick Van DykeMovies & TV5.31×
13Creative writingBusiness & Career5.29×
14Catherine O'HaraMovies & TV5.18×
15The Gilded AgeMovies & TV5.16×
16BeetlejuiceMovies & TV4.45×
17Mitch McConnellPolitics & Society3.37×
18Harry PotterMovies & TV3.18×
19PeacemakerMovies & TV3.17×
20SupermanMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the William Shakespeare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by William Shakespeare audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.40×
SpiritualityBALANCE2.02×
Urban LifestyleOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by William Shakespeare audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Price SensitivityPREMIUM0.95×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does William Shakespeare have in United States?

William Shakespeare has an estimated audience of 2,653,644 people in United States, concentrated in California and Texas.

02

What is the gender split and age of William Shakespeare fans?

58.1% of William Shakespeare fans are female, 41.9% are male, with an average age of 41.3 years.

03

Which brands do William Shakespeare fans like most?

William Shakespeare fans show strongest brand affinity for Dick Van Dyke (5.31×), Scooby-Doo (5.59×), and Scary Movie (film series) (9.23×) over the country average.

04

Where do William Shakespeare fans live in United States?

William Shakespeare fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do William Shakespeare fans also like?

Beyond William Shakespeare itself, the audience over-indexes on Scooby-Doo (5.59×), Scary Movie (film series) (9.23×), Mitch McConnell (3.37×), and The Gilded Age (5.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for William Shakespeare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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