Rascasse Audience Intelligence

Caroline Kennedy Audience in United States

A data profile of the people who buy, follow and care about Caroline Kennedy in United States — modelled from more than twelve digital signal sources. Caroline Kennedy has an estimated audience of 7,252,515 people in United States.

#3among Author in United States#382among Person in United States#307in Politics & Society

The average Caroline Kennedy fan in United States is 54.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FedEx, QVC, Pinterest, with strongest over-indexing on FedEx (11.79× the country average).

Demographically, the Caroline Kennedy audience skews more female with an average age of 54.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caroline Kennedy fan in United States is more female, around 54.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Politics & Society · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caroline Kennedy profile in United States.

Audience size
7.3M
in United States
Gender
83.4%♀
16.6% male
Age
54.7
average years
Country rank
#4877
Person in United States
Fig. 01

Search interest · 12-month trend

+261%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caroline Kennedy fans

83.4% are female, 16.6% are male, average age 54.7.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Caroline Kennedy audience in United States
MetricValue
Female83.4%
Male16.6%
Average age54.7
Estimated audience size7,252,515
Fig. 03

Age distribution

Ø 54.7
average years
Age distribution of the Caroline Kennedy audience in United States
Age bracketShare%
16-191%
20-292%
30-395%
40-4922%
50+70%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Caroline Kennedy audience comes from United States.

Worldwide audience distribution share by country for Caroline Kennedy
CountryShare
United States65.6%
Germany7.8%
Australia3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caroline Kennedy audience in United States is strongest.

Fig. 05

Top regions by affinity

Caroline Kennedy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.70×
02Massachusetts~200K1.68×
03New York~600K1.59×
04Connecticut~100K1.59×
05New Jersey~200K1.47×
06Rhode Island~30K1.43×
07New Hampshire~30K1.27×
08Vermont~10K1.23×
09Pennsylvania~300K1.19×
10Illinois~200K1.17×
11Maine~30K1.17×
12Maryland~100K1.08×
13Delaware~20K1.08×
14Virginia~200K1.05×
15California~700K1.04×
16Florida~400K1.03×
17Michigan~200K1.02×
18South Carolina~100K1.02×
19North Carolina~200K1.01×
20Tennessee~100K1.01×
21Minnesota~90K1.01×
22Georgia~200K0.97×
23Wisconsin~90K0.97×
24Ohio~200K0.96×
25Missouri~100K0.96×
26Louisiana~80K0.96×
27Kentucky~70K0.93×
28Indiana~100K0.92×
29Texas~500K0.91×
30Arkansas~50K0.91×
31Kansas~50K0.91×
32Washington~100K0.90×
33Colorado~90K0.90×
34West Virginia~30K0.88×
35Iowa~50K0.87×
36Alabama~80K0.86×
37Oregon~60K0.86×
38Oklahoma~60K0.86×
39Nebraska~30K0.86×
40Arizona~100K0.83×
41Montana~10K0.83×
42Mississippi~40K0.82×
43New Mexico~30K0.80×
44North Dakota~10K0.79×
45Hawaii~20K0.77×
46South Dakota~10K0.77×
47Nevada~50K0.76×
48Idaho~20K0.74×
49Utah~40K0.70×
50Alaska~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Caroline Kennedy, United States
0.58×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caroline Kennedy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caroline Kennedy audience
#·InterestCategoryAffinity×
01Elderly careHealth21.18×
02ExxonMobilCars & Mobility19.50×
03George ClooneyMovies & TV14.52×
04FedExBusiness & Career11.79×
05QVCMovies & TV10.95×
06LotteryGames8.67×
07Weather forecastingHome & Garden8.16×
08Renewable energyBusiness & Career7.11×
09Tabloid (newspaper format)Literature7.09×
10First class travelTravel & Leisure6.86×
11Mortgage loansBusiness & Career6.00×
12Sustainable energyHome & Garden5.79×
13Vehicle insuranceCars & Mobility5.25×
14PinterestInternet & Social Media4.93×
15Discount storesShopping4.85×
16Cancer awarenessHealth4.47×
17RedditInternet & Social Media4.14×
18McDonald'sFood & Beverages4.07×
19Shopping mallsShopping4.00×
20FurnitureHome & Garden2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caroline Kennedy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caroline Kennedy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.97×
Convenience OrientationPREMIUM2.43×
Quality AwarenessPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caroline Kennedy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caroline Kennedy have in United States?

Caroline Kennedy has an estimated audience of 7,252,515 people in United States, concentrated in California and New York.

02

What is the gender split and age of Caroline Kennedy fans?

83.4% of Caroline Kennedy fans are female, 16.6% are male, with an average age of 54.7 years.

03

Which brands do Caroline Kennedy fans like most?

Caroline Kennedy fans show strongest brand affinity for FedEx (11.79×), QVC (10.95×), and Pinterest (4.93×) over the country average.

04

Where do Caroline Kennedy fans live in United States?

Caroline Kennedy fans in United States are most concentrated in California (reach ~700K), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Caroline Kennedy fans also like?

Beyond Caroline Kennedy itself, the audience over-indexes on QVC (10.95×), Pinterest (4.93×), Mortgage loans (6×), and Elderly care (21.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caroline Kennedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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