Rascasse Audience Intelligence

Tabloid (newspaper format) Audience in United States

A data profile of the people who buy, follow and care about Tabloid (newspaper format) in United States — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 15,886,145 people in United States.

#1488among Topic in United States#40in Literature

The average Tabloid (newspaper format) fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include New York Post, Televisions, Money, with strongest over-indexing on New York Post (5.19× the country average).

Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tabloid (newspaper format) fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tabloid (newspaper format) profile in United States.

Audience size
15.9M
in United States
Gender
57.4%♀
42.6% male
Age
41.9
average years
Country rank
#2183
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tabloid (newspaper format) fans

57.4% are female, 42.6% are male, average age 41.9.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Tabloid (newspaper format) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age41.9
Estimated audience size15,886,145
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Tabloid (newspaper format) audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Tabloid (newspaper format) audience comes from United States.

Worldwide audience distribution share by country for Tabloid (newspaper format)
CountryShare
United States22.6%
United Kingdom19.5%
Italy12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tabloid (newspaper format) audience in United States is strongest.

Fig. 05

Top regions by affinity

Tabloid (newspaper format) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M3.96×
02Maryland~600K2.23×
03Texas~2.5M1.97×
04New York~1.5M1.95×
05New Jersey~800K1.94×
06Washington, District of Columbia~90K1.93×
07Virginia~600K1.52×
08California~2.5M1.44×
09Washington~400K1.37×
10Arizona~400K1.34×
11Pennsylvania~700K1.28×
12Arkansas~200K1.27×
13Massachusetts~400K1.25×
14Delaware~50K1.09×
15Georgia~500K1.08×
16Connecticut~200K1.06×
17Michigan~400K1.03×
18North Carolina~500K0.95×
19Oregon~200K0.91×
20Alaska~30K0.90×
21Indiana~300K0.87×
22New Hampshire~50K0.86×
23Nevada~100K0.85×
24Louisiana~200K0.84×
25Florida~900K0.83×
26Hawaii~60K0.83×
27Vermont~20K0.83×
28Minnesota~200K0.82×
29Kansas~100K0.81×
30Maine~50K0.80×
31Rhode Island~40K0.80×
32Colorado~200K0.78×
33Ohio~400K0.77×
34Missouri~200K0.76×
35Alabama~200K0.76×
36Wisconsin~200K0.75×
37Utah~100K0.74×
38Montana~30K0.74×
39South Dakota~30K0.74×
40North Dakota~20K0.74×
41Tennessee~200K0.72×
42Iowa~90K0.72×
43New Mexico~60K0.72×
44Kentucky~100K0.71×
45Oklahoma~100K0.71×
46Nebraska~60K0.71×
47Idaho~60K0.71×
48South Carolina~200K0.70×
49West Virginia~50K0.69×
50Mississippi~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Tabloid (newspaper format), United States
0.67×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tabloid (newspaper format) audience
#·InterestCategoryAffinity×
01Alexander HamiltonPolitics & Society7.93×
02Caroline KennedyPolitics & Society7.09×
03New York PostNews5.19×
04Home Interior DesignHome & Garden4.75×
05Dick Van DykeMovies & TV3.23×
06HollywoodTravel & Leisure3.05×
07Google DocsInternet & Social Media3.03×
08MSNNews2.76×
09Georgia (U.S. state)Travel & Leisure2.76×
10FriendshipKids & Family2.62×
11MoneyBusiness & Career2.49×
12NBCMovies & TV2.45×
13Android (operating system)Technology & Electronics2.34×
14U.S. stateTravel & Leisure2.30×
15PhilosophyBusiness & Career2.24×
16TelevisionsTechnology & Electronics2.20×
17NatureHome & Garden2.20×
18EducationBusiness & Career1.88×
19United StatesTravel & Leisure1.77×
20FoodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tabloid (newspaper format) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tabloid (newspaper format) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.74×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tabloid (newspaper format) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Design AffinityPREMIUM0.98×
CreativityOPEN1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tabloid (newspaper format) have in United States?

Tabloid (newspaper format) has an estimated audience of 15,886,145 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tabloid (newspaper format) fans?

57.4% of Tabloid (newspaper format) fans are female, 42.6% are male, with an average age of 41.9 years.

03

Which brands do Tabloid (newspaper format) fans like most?

Tabloid (newspaper format) fans show strongest brand affinity for New York Post (5.19×), Televisions (2.2×), and Money (2.49×) over the country average.

04

Where do Tabloid (newspaper format) fans live in United States?

Tabloid (newspaper format) fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Illinois (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Tabloid (newspaper format) fans also like?

Beyond Tabloid (newspaper format) itself, the audience over-indexes on Televisions (2.2×), Money (2.49×), U.S. state (2.3×), and NBC (2.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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