Tabloid (newspaper format) Audience in United States

Tabloid (newspaper format) logo

Tabloid (newspaper format) has an estimated audience of 15,886,145 people in United States. 57.4% are female, 42.6% are male, average age 41.9. Top regions: Texas, California, Illinois. Top brand affinities: New York Post, Televisions, Money, U.S. state, NBC.

The average Tabloid (newspaper format) fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include New York Post, Televisions, Money, with strongest over-indexing on New York Post (5.19× the country average). Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Tabloid (newspaper format) fans

Demographic split for Tabloid (newspaper format) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age41.9
Estimated audience size15,886,145

Audience persona

The typical Tabloid (newspaper format) fan in United States is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New York Post.

Top regions in United States

Top regions ranked by reach for Tabloid (newspaper format) in United States
RegionReachAffinity
Texas2,849,1752.09×
California2,684,7931.54×
Illinois2,296,5494.34×
New York1,687,8011.9×
Florida911,4710.85×
New Jersey825,3992.04×
Pennsylvania717,6261.34×
Virginia606,9291.57×
Maryland587,0382.15×
Georgia534,9031.09×
North Carolina467,2270.98×
Washington461,5951.45×
Arizona438,3971.35×
Michigan422,7991.02×
Massachusetts396,9611.27×
Ohio383,9230.78×
Indiana260,3460.9×
Tennessee220,4670.69×
Colorado196,2560.78×
Missouri189,4580.74×
Minnesota186,9190.82×
Wisconsin176,2680.74×
Connecticut170,4131.07×
Oregon169,7540.93×
South Carolina165,5550.69×
Alabama161,9370.73×
Arkansas154,6461.18×
Louisiana145,6480.71×
Nevada133,7100.87×
Kentucky131,2370.66×
Oklahoma120,7290.68×
Utah97,6870.69×
Kansas95,2490.76×
Washington, District of Columbia93,5791.96×
Iowa89,6860.69×
Mississippi74,2850.57×
Hawaii55,1360.81×
Nebraska49,9000.63×
New Mexico49,3730.62×
New Hampshire48,9040.78×
Delaware46,7111.07×
Idaho45,3380.57×
Maine41,8720.74×
West Virginia39,5680.53×
Rhode Island36,6080.72×
Montana25,0660.57×
Alaska25,0460.74×
South Dakota19,2600.52×
Vermont18,3310.66×
North Dakota16,2870.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tabloid (newspaper format) audience
BrandAffinityCategory
New York Post5.19×News
Televisions2.2×Technology & Electronics
Money2.49×Business & Career
U.S. state2.3×Travel & Leisure
NBC2.45×Movies & TV
Friendship2.62×Kids & Family
Google Docs3.03×Internet & Social Media
Nature2.2×Home & Garden
Home Interior Design4.75×Home & Garden
MSN2.76×News
Hollywood3.05×Travel & Leisure
Android (operating system)2.34×Technology & Electronics
Philosophy2.24×Business & Career
United States1.77×Travel & Leisure
Alexander Hamilton7.93×Politics & Society
Food1.57×Food & Beverages
Fox News Channel1.89×Movies & TV
Education1.88×Business & Career
Georgia (U.S. state)2.76×Travel & Leisure
Business1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tabloid (newspaper format) audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
Luxury OrientationPREMIUM1.22
IndividualismJOY1.15
Quality AwarenessPREMIUM1.15
Convenience OrientationPREMIUM1.14
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Tabloid (newspaper format)
CountryShare
United States22.6%
United Kingdom19.5%
Italy12.2%

See Tabloid (newspaper format) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Tabloid (newspaper format) have in United States?

Tabloid (newspaper format) has an estimated audience of 15,886,145 people in United States, concentrated in Texas and California.

What is the gender split and age of Tabloid (newspaper format) fans?

57.4% of Tabloid (newspaper format) fans are female, 42.6% are male, with an average age of 41.9 years.

Which brands do Tabloid (newspaper format) fans like most?

Tabloid (newspaper format) fans show strongest brand affinity for New York Post (5.19×), Televisions (2.2×), and Money (2.49×) over the country average.

Where do Tabloid (newspaper format) fans live in United States?

Tabloid (newspaper format) fans in United States are most concentrated in Texas (reach 2,849,175), California (reach 2,684,793), and Illinois (reach 2,296,549). These three regions account for the largest share of the active audience.

What other brands do Tabloid (newspaper format) fans also like?

Beyond Tabloid (newspaper format) itself, the audience over-indexes on Televisions (2.2×), Money (2.49×), U.S. state (2.3×), and NBC (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.