Rascasse Audience Intelligence

Georgia (U.S. state) Audience in United States

A data profile of the people who buy, follow and care about Georgia (U.S. state) in United States — modelled from more than twelve digital signal sources. Georgia (U.S. state) has an estimated audience of 45,532,961 people in United States.

#6among Region in United States#13among POI in United States#31in Travel & Leisure

The average Georgia (U.S. state) fan in United States is 42.8 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Florida.

Top brand affinities include Pinterest, FedEx, Mortgage loans, with strongest over-indexing on Pinterest (1.89× the country average).

Demographically, the Georgia (U.S. state) audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Georgia (U.S. state) fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Georgia (U.S. state) profile in United States.

Audience size
45.5M
in United States
Gender
55.5%♀
44.5% male
Age
42.8
average years
Country rank
#474
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Georgia (U.S. state) fans

55.5% are female, 44.5% are male, average age 42.8.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Georgia (U.S. state) audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.8
Estimated audience size45,532,961
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Georgia (U.S. state) audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

68.4%

of the worldwide Georgia (U.S. state) audience comes from United States.

Worldwide audience distribution share by country for Georgia (U.S. state)
CountryShare
United States68.4%
United Kingdom2.8%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Georgia (U.S. state) audience in United States is strongest.

Fig. 05

Top regions by affinity

Georgia (U.S. state) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~7.5M5.24×
02Alabama~1M1.83×
03South Carolina~1M1.51×
04Florida~4.5M1.41×
05Tennessee~1M1.27×
06Washington, District of Columbia~200K1.21×
07Mississippi~400K1.11×
08North Carolina~1.5M1.06×
09Virginia~1M1.06×
10Vermont~80K1.03×
11New York~2.5M0.99×
12Massachusetts~900K0.99×
13New Jersey~1M0.97×
14Connecticut~400K0.97×
15Louisiana~600K0.96×
16Kentucky~500K0.94×
17Texas~3.5M0.93×
18Ohio~1.5M0.93×
19Maryland~700K0.92×
20Alaska~90K0.90×
21Illinois~1.5M0.89×
22Indiana~700K0.89×
23Oklahoma~400K0.89×
24Arkansas~300K0.89×
25California~4.5M0.87×
26Washington~800K0.87×
27Pennsylvania~1.5M0.86×
28Arizona~800K0.86×
29Colorado~600K0.86×
30Utah~300K0.86×
31Kansas~300K0.84×
32Michigan~1M0.83×
33Iowa~300K0.83×
34Missouri~600K0.82×
35Oregon~400K0.82×
36Nebraska~200K0.82×
37New Hampshire~100K0.82×
38Maine~100K0.81×
39West Virginia~200K0.79×
40Delaware~100K0.79×
41Minnesota~500K0.78×
42Nevada~300K0.78×
43Rhode Island~100K0.77×
44Idaho~200K0.75×
45Hawaii~100K0.75×
46New Mexico~200K0.73×
47Montana~90K0.73×
48Wisconsin~500K0.71×
49South Dakota~70K0.70×
50North Dakota~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Georgia (U.S. state), United States
0.69×1.00×5.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Georgia (U.S. state) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Georgia (U.S. state) audience
#·InterestCategoryAffinity×
01FedExBusiness & Career3.03×
02Sustainable energyHome & Garden3.03×
03QVCMovies & TV3.03×
04Weather forecastingHome & Garden3.02×
05Renewable energyBusiness & Career2.75×
06First class travelTravel & Leisure2.56×
07Discount storesShopping2.50×
08Mortgage loansBusiness & Career2.31×
09Shopping mallsShopping2.10×
10PinterestInternet & Social Media1.89×
11SubwayFood & Beverages1.83×
12Pizza HutFood & Beverages1.78×
13TMZInternet & Social Media1.78×
14McDonald'sFood & Beverages1.75×
15UniversityBusiness & Career1.66×
16AirbnbTravel & Leisure1.65×
17MSNNews1.61×
18Organic foodFood & Beverages1.61×
19HairstyleBeauty & Wellness1.58×
20HappinessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Georgia (U.S. state) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Georgia (U.S. state) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Convenience OrientationPREMIUM1.61×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Georgia (U.S. state) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Georgia (U.S. state) have in United States?

Georgia (U.S. state) has an estimated audience of 45,532,961 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Georgia (U.S. state) fans?

55.5% of Georgia (U.S. state) fans are female, 44.5% are male, with an average age of 42.8 years.

03

Which brands do Georgia (U.S. state) fans like most?

Georgia (U.S. state) fans show strongest brand affinity for Pinterest (1.89×), FedEx (3.03×), and Mortgage loans (2.31×) over the country average.

04

Where do Georgia (U.S. state) fans live in United States?

Georgia (U.S. state) fans in United States are most concentrated in Georgia (reach ~7.5M), California (reach ~4.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Georgia (U.S. state) fans also like?

Beyond Georgia (U.S. state) itself, the audience over-indexes on FedEx (3.03×), Mortgage loans (2.31×), Discount stores (2.5×), and Shopping malls (2.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia (U.S. state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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