Georgia (U.S. state) Audience in United States

Georgia (U.S. state) logo

Georgia (U.S. state) has an estimated audience of 45,532,961 people in United States. 55.5% are female, 44.5% are male, average age 42.8. Top regions: Georgia, California, Florida. Top brand affinities: MSN, Hobby Lobby, Happiness, Aldi, Houston Astros.

The average Georgia (U.S. state) fan in United States is 42.8 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Florida. Top brand affinities include MSN, Hobby Lobby, Happiness, with strongest over-indexing on MSN (2.39× the country average). Demographically, the Georgia (U.S. state) audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Georgia (U.S. state) fans

Demographic split for Georgia (U.S. state) audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.8
Estimated audience size45,532,961

Audience persona

The typical Georgia (U.S. state) fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Georgia (U.S. state) in United States
RegionReachAffinity
Georgia7,429,1505.3×
California4,585,6220.92×
Florida4,501,4951.46×
Texas3,765,8930.96×
New York2,673,2521.05×
North Carolina1,484,7301.08×
Illinois1,438,2630.95×
Pennsylvania1,367,4540.89×
Ohio1,357,9320.97×
Virginia1,212,7441.09×
Tennessee1,186,9171.3×
New Jersey1,181,4551.02×
Alabama1,155,5221.82×
South Carolina1,043,1131.52×
Michigan1,017,4270.85×
Massachusetts927,8871.03×
Washington818,3970.9×
Arizona807,0160.87×
Indiana745,7570.9×
Maryland717,5010.92×
Colorado640,6970.89×
Missouri611,7240.83×
Louisiana555,9920.95×
Kentucky545,5530.96×
Minnesota520,6800.8×
Wisconsin481,1490.7×
Connecticut452,4020.99×
Oklahoma439,2420.87×
Oregon438,8960.84×
Mississippi395,2571.05×
Utah348,6340.86×
Nevada348,3480.79×
Arkansas327,0430.87×
Iowa303,4380.81×
Kansas301,4430.84×
Nebraska184,5450.81×
Washington, District of Columbia168,2901.23×
Idaho167,9200.74×
New Mexico158,8240.7×
West Virginia156,5420.74×
New Hampshire143,3460.8×
Hawaii141,7940.72×
Maine126,1590.77×
Rhode Island107,1880.74×
Delaware94,1970.75×
Montana86,5300.68×
Alaska78,0930.8×
Vermont69,1130.86×
South Dakota66,0140.63×
North Dakota57,6550.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia (U.S. state) audience
BrandAffinityCategory
MSN2.39×News
Hobby Lobby2.12×Home & Garden
Happiness1.53×Health
Aldi1.83×Shopping
Houston Astros3.71×Sports
southwest airlines2.39×Travel & Leisure
Best Buy1.69×Shopping
Chick-fil-A1.66×Food & Beverages
Taco Bell1.7×Food & Beverages
Weather1.78×Home & Garden
Dentistry2.13×Business & Career
Hairstyle1.61×Beauty & Wellness
Staples (Canada)1.98×Business & Career
United States Postal Service1.52×Business & Career
Great Clips2.17×Beauty & Wellness
Marshalls1.55×Fashion & Accessoires
Aubrey Plaza4.22×Movies & TV
Self care1.58×Health
Hollywood1.56×Travel & Leisure
Deion Sanders3.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia (U.S. state) audience
TraitClusterScore
ExtroversionTHRILL1.29
Family OrientationCONSERVATISM1.2
Price SensitivityPREMIUM1.16
Community OrientationOPEN1.11
Social Media UsageJOY1.1
SustainabilityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Georgia (U.S. state)
CountryShare
United States68.5%
United Kingdom2.8%
Canada2.2%

See Georgia (U.S. state) audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Georgia (U.S. state) have in United States?

Georgia (U.S. state) has an estimated audience of 45,532,961 people in United States, concentrated in Georgia and California.

What is the gender split and age of Georgia (U.S. state) fans?

55.5% of Georgia (U.S. state) fans are female, 44.5% are male, with an average age of 42.8 years.

Which brands do Georgia (U.S. state) fans like most?

Georgia (U.S. state) fans show strongest brand affinity for MSN (2.39×), Hobby Lobby (2.12×), and Happiness (1.53×) over the country average.

Where do Georgia (U.S. state) fans live in United States?

Georgia (U.S. state) fans in United States are most concentrated in Georgia (reach 7,429,150), California (reach 4,585,622), and Florida (reach 4,501,495). These three regions account for the largest share of the active audience.

What other brands do Georgia (U.S. state) fans also like?

Beyond Georgia (U.S. state) itself, the audience over-indexes on Hobby Lobby (2.12×), Happiness (1.53×), Aldi (1.83×), and Houston Astros (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia (U.S. state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.