Hollywood Audience in United States

Hollywood logo

Hollywood has an estimated audience of 48,704,878 people in United States. 57.2% are female, 42.8% are male, average age 42.5. Top regions: California, Florida, Texas. Top brand affinities: Euphoria, Current events, Comedy movies, Magazines, Friends.

The average Hollywood fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Euphoria, Current events, Comedy movies, with strongest over-indexing on Euphoria (1.52× the country average). Demographically, the Hollywood audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Hollywood fans

Demographic split for Hollywood audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size48,704,878

Audience persona

The typical Hollywood fan in United States is more female, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Hollywood in United States
RegionReachAffinity
California17,679,7353.3×
Florida8,742,1152.65×
Texas4,790,7651.14×
New York3,457,2371.27×
Illinois1,736,7541.07×
Ohio1,489,3420.99×
Georgia1,474,3400.98×
Pennsylvania1,436,7140.88×
New Jersey1,393,7401.13×
Virginia1,349,5861.14×
North Carolina1,291,0130.88×
Michigan1,256,1350.99×
Arizona1,176,1321.18×
Washington1,058,0771.08×
Tennessee1,057,6521.08×
Massachusetts976,4331.02×
South Carolina968,7971.32×
Maryland965,3541.15×
Missouri812,4161.03×
Indiana741,8890.83×
Nevada684,4001.45×
Alabama684,0031.01×
Louisiana682,0641.09×
Oregon675,6631.21×
Colorado613,6810.8×
Minnesota574,7170.82×
Wisconsin539,5000.74×
Connecticut484,8190.99×
Kentucky474,7220.78×
Oklahoma449,2260.83×
Mississippi419,1611.04×
Utah363,9700.83×
Kansas334,1640.87×
Arkansas333,9710.83×
Iowa296,9880.74×
New Mexico224,1000.92×
Hawaii200,3140.96×
Nebraska184,4840.76×
Idaho178,5130.73×
West Virginia156,2240.69×
Washington, District of Columbia145,4410.99×
Maine133,2640.76×
New Hampshire126,4160.66×
Rhode Island121,0950.78×
Delaware107,3230.8×
Alaska82,0520.79×
Montana80,2030.59×
South Dakota78,7120.7×
North Dakota63,7690.64×
Vermont46,5460.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hollywood audience
BrandAffinityCategory
Euphoria1.52×Movies & TV
Current events1.53×Arts & Culture
Comedy movies1.52×Movies & TV
Magazines1.54×Literature
Friends1.58×Movies & TV
NBC1.57×Movies & TV
Pinterest1.55×Internet & Social Media
History1.58×Literature
TV reality shows1.58×Movies & TV
CBS1.75×Movies & TV
Dream3.83×Health
Politics1.52×Politics & Society
Wealth1.67×Business & Career
News broadcasting1.59×Business & Career
Los Angeles1.6×Travel & Leisure
Breaking news1.52×Movies & TV
Podcast1.53×Music & Radio
TMZ1.82×Internet & Social Media
Contemporary R&B1.63×Music & Radio
MSN1.51×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hollywood audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
Risk AppetiteTHRILL1.95
ExtroversionTHRILL1.17
Social Media UsageJOY1.15
SustainabilityBALANCE1.1
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Hollywood
CountryShare
United States34.7%
India5.7%
United Kingdom4.8%

See Hollywood audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Hollywood have in United States?

Hollywood has an estimated audience of 48,704,878 people in United States, concentrated in California and Florida.

What is the gender split and age of Hollywood fans?

57.2% of Hollywood fans are female, 42.8% are male, with an average age of 42.5 years.

Which brands do Hollywood fans like most?

Hollywood fans show strongest brand affinity for Euphoria (1.52×), Current events (1.53×), and Comedy movies (1.52×) over the country average.

Where do Hollywood fans live in United States?

Hollywood fans in United States are most concentrated in California (reach 17,679,735), Florida (reach 8,742,115), and Texas (reach 4,790,765). These three regions account for the largest share of the active audience.

What other brands do Hollywood fans also like?

Beyond Hollywood itself, the audience over-indexes on Current events (1.53×), Comedy movies (1.52×), Magazines (1.54×), and Friends (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.