Rascasse Audience Intelligence

Hollywood Audience in United States

A data profile of the people who buy, follow and care about Hollywood in United States — modelled from more than twelve digital signal sources. Hollywood has an estimated audience of 48,704,878 people in United States.

#5among Region in United States#11among POI in United States#28in Travel & Leisure

The average Hollywood fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Current events, Comedy movies, Magazines, with strongest over-indexing on Current events (1.53× the country average).

Demographically, the Hollywood audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hollywood fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Current events.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hollywood profile in United States.

Audience size
48.7M
in United States
Gender
57.2%♀
42.8% male
Age
42.5
average years
Country rank
#417
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hollywood fans

57.2% are female, 42.8% are male, average age 42.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Hollywood audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size48,704,878
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Hollywood audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Hollywood audience comes from United States.

Worldwide audience distribution share by country for Hollywood
CountryShare
United States34.7%
India5.7%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hollywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Hollywood fans by region: top regions in United States
#RegionReachAffinity×
01California~24M4.48×
02Florida~12M3.65×
03South Carolina~1M1.59×
04Nevada~600K1.34×
05Oregon~700K1.24×
06Maryland~1M1.16×
07New York~3M1.14×
08Virginia~1.5M1.08×
09Arizona~1M1.08×
10Louisiana~700K1.07×
11New Jersey~1.5M1.06×
12Tennessee~1M1.06×
13Texas~4.5M1.04×
14Mississippi~400K1.02×
15Washington~1M1.01×
16Illinois~1.5M1.00×
17Alabama~700K0.97×
18Missouri~800K0.96×
19Washington, District of Columbia~100K0.96×
20Georgia~1.5M0.93×
21New Mexico~200K0.93×
22Michigan~1M0.92×
23Massachusetts~900K0.92×
24Connecticut~500K0.92×
25Hawaii~200K0.92×
26Ohio~1.5M0.91×
27Pennsylvania~1.5M0.84×
28Arkansas~300K0.83×
29North Carolina~1M0.82×
30Kansas~300K0.82×
31Alaska~90K0.82×
32Utah~400K0.81×
33Indiana~700K0.80×
34Oklahoma~400K0.80×
35Delaware~100K0.80×
36Minnesota~500K0.78×
37Kentucky~500K0.77×
38Rhode Island~100K0.77×
39South Dakota~90K0.77×
40Idaho~200K0.76×
41Maine~100K0.76×
42Colorado~600K0.75×
43Nebraska~200K0.74×
44Iowa~300K0.72×
45West Virginia~200K0.72×
46Wisconsin~500K0.71×
47North Dakota~70K0.70×
48New Hampshire~100K0.69×
49Montana~90K0.64×
50Vermont~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Hollywood, United States
0.63×1.00×4.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hollywood audience
#·InterestCategoryAffinity×
01DreamHealth3.83×
02Britney SpearsMusic & Radio2.19×
03Dick Van DykeMovies & TV1.90×
04TMZInternet & Social Media1.82×
05CBSMovies & TV1.75×
06WealthBusiness & Career1.67×
07Contemporary R&BMusic & Radio1.63×
08Los AngelesTravel & Leisure1.60×
09News broadcastingBusiness & Career1.59×
10HistoryLiterature1.58×
11TV reality showsMovies & TV1.58×
12NBCMovies & TV1.57×
13PinterestInternet & Social Media1.55×
14MagazinesLiterature1.54×
15Current eventsArts & Culture1.53×
16PodcastMusic & Radio1.53×
17Comedy moviesMovies & TV1.52×
18PoliticsPolitics & Society1.52×
19Breaking newsMovies & TV1.52×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hollywood audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
CreativityOPEN1.29×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hollywood audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.95×
Urban LifestyleOPEN0.96×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hollywood have in United States?

Hollywood has an estimated audience of 48,704,878 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hollywood fans?

57.2% of Hollywood fans are female, 42.8% are male, with an average age of 42.5 years.

03

Which brands do Hollywood fans like most?

Hollywood fans show strongest brand affinity for Current events (1.53×), Comedy movies (1.52×), and Magazines (1.54×) over the country average.

04

Where do Hollywood fans live in United States?

Hollywood fans in United States are most concentrated in California (reach ~24M), Florida (reach ~12M), and Texas (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hollywood fans also like?

Beyond Hollywood itself, the audience over-indexes on Comedy movies (1.52×), Magazines (1.54×), NBC (1.57×), and Pinterest (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Hollywood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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