A data profile of the people who buy, follow and care about Hollywood in India — modelled from more than twelve digital signal sources. Hollywood has an estimated audience of 8,043,213 people in India.
The average Hollywood fan in India is 31.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include hotstar, Ayesha Takia, Arbaaz Khan (Indian actor), with strongest over-indexing on hotstar (1.98× the country average).
Demographically, the Hollywood audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hollywood fan in India is more male, around 31.0 years old, with strong Tradition tendencies and a notable affinity for hotstar.
The key figures that characterise the Hollywood profile in India.
27.1% are female, 72.9% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 31.0 |
| Estimated audience size | 8,043,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Hollywood audience comes from India.
| Country | Share |
|---|---|
| United States | 34.7% |
| India | 5.7% |
| United Kingdom | 4.8% |
Where the Hollywood audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~300K | 1.39× | |
| 02 | West Bengal | ~300K | 1.38× | |
| 03 | Bihar | ~200K | 1.36× | |
| 04 | Uttar Pradesh | ~500K | 1.30× | |
| 05 | Madhya Pradesh | ~200K | 1.26× | |
| 06 | Gujarat | ~300K | 1.24× | |
| 07 | Odisha | ~100K | 1.19× | |
| 08 | Punjab (region) | ~100K | 1.18× | |
| 09 | Chhattisgarh | ~60K | 1.11× | |
| 10 | Assam | ~90K | 1.09× | |
| 11 | Karnataka | ~200K | 1.05× | |
| 12 | Tripura | ~10K | 1.03× | |
| 13 | Maharashtra | ~400K | 1.02× | |
| 14 | Andhra Pradesh | ~100K | 1.00× | |
| 15 | Mizoram | ~5K | 0.98× | |
| 16 | Telangana | ~100K | 0.97× | |
| 17 | Jharkhand | ~70K | 0.96× | |
| 18 | Rajasthan | ~200K | 0.95× | |
| 19 | Kerala | ~100K | 0.91× | |
| 20 | Nagaland | ~5K | 0.87× | |
| 21 | Manipur | ~9K | 0.86× | |
| 22 | Uttarakhand | ~30K | 0.85× | |
| 23 | Himachal Pradesh | ~30K | 0.84× | |
| 24 | Arunachal Pradesh | ~4K | 0.83× | |
| 25 | Jammu and Kashmir | ~30K | 0.82× | |
| 26 | Meghalaya | ~7K | 0.81× | |
| 27 | Goa | ~7K | 0.81× | |
| 28 | Haryana | ~80K | 0.80× | |
| 29 | Sikkim | ~3K | 0.80× |
The strongest cross-interests of the Hollywood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ayesha Takia | Movies & TV | 4.03× | ||
| 02 | Chris Martin | Music & Radio | 3.91× | ||
| 03 | Arbaaz Khan (Indian actor) | Movies & TV | 3.66× | ||
| 04 | Cinema of the United States | Movies & TV | 2.39× | ||
| 05 | Karisma Kapoor | Movies & TV | 2.02× | ||
| 06 | Heroes (TV series) | Movies & TV | 1.99× | ||
| 07 | hotstar | Movies & TV | 1.98× | ||
| 08 | Arjun Rampal | Movies & TV | 1.98× | ||
| 09 | Sanjay Dutt | Movies & TV | 1.84× | ||
| 10 | Omegle | Internet & Social Media | 1.82× | ||
| 11 | Zoom (TV channel) | Technology & Electronics | 1.78× | ||
| 12 | Pune | Travel & Leisure | 1.73× | ||
| 13 | Sridevi | Movies & TV | 1.65× | ||
| 14 | Gratitude | Politics & Society | 1.57× | ||
| 15 | Hot (Israel) | Technology & Electronics | 1.55× | ||
| 16 | Fishing reel | Sports | 1.54× | ||
| 17 | Malaika Arora Khan | Fashion & Accessoires | 1.54× | ||
| 18 | Jio | Technology & Electronics | 1.53× | ||
| 19 | Shahid Kapoor | Movies & TV | 1.53× | ||
| 20 | Hindustan | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.15× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| DIY Mentality | THRILL | 0.96× |
Hollywood has an estimated audience of 8,043,213 people in India, concentrated in Uttar Pradesh and Maharashtra.
27.1% of Hollywood fans are female, 72.9% are male, with an average age of 31.0 years.
Hollywood fans show strongest brand affinity for hotstar (1.98×), Ayesha Takia (4.03×), and Arbaaz Khan (Indian actor) (3.66×) over the country average.
Hollywood fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hollywood itself, the audience over-indexes on Ayesha Takia (4.03×), Arbaaz Khan (Indian actor) (3.66×), Pune (1.73×), and Heroes (TV series) (1.99×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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