A data profile of the people who buy, follow and care about Jio in India — modelled from more than twelve digital signal sources. Jio has an estimated audience of 4,933,586 people in India.
Jio has an estimated audience of 4,933,586 people in India. 26.3% are female, 73.7% are male, average age 31.2. Top brand affinities: India national cricket team, Virat Kohli, Chennai Super Kings, Kolkata Knight Riders, Rohit Sharma.
Top brand affinities include India national cricket team, Virat Kohli, Chennai Super Kings, with strongest over-indexing on India national cricket team (1.74× the country average).
Demographically, the Jio audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Jio fan in India is more male, around 31.2 years old, with strong Career Orientation tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Jio profile in India.
26.3% are female, 73.7% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 31.2 |
| Estimated audience size | 4,933,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Jio audience comes from India.
| Country | Share |
|---|---|
| India | 90.5% |
| Japan | 3.4% |
| United States | 1.9% |
The strongest cross-interests of the Jio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GoDaddy | Technology & Electronics | 2.50× | ||
| 02 | Big Bash League | Sports | 2.18× | ||
| 03 | Telegram | Internet & Social Media | 2.10× | ||
| 04 | England cricket team | Sports | 2.05× | ||
| 05 | Sachin Tendulkar | Sports | 1.97× | ||
| 06 | Pakistan national cricket team | Sports | 1.94× | ||
| 07 | Kolkata Knight Riders | Sports | 1.88× | ||
| 08 | Rohit Sharma | Sports | 1.88× | ||
| 09 | Chennai Super Kings | Sports | 1.79× | ||
| 10 | BSE SENSEX | Business & Career | 1.79× | ||
| 11 | Virat Kohli | Sports | 1.76× | ||
| 12 | India national cricket team | Sports | 1.74× | ||
| 13 | HDFC Bank | Business & Career | 1.68× | ||
| 14 | Ranveer Singh | Movies & TV | 1.65× | ||
| 15 | Embroidery | Home & Garden | 1.60× | ||
| 16 | Career development | Business & Career | 1.57× | ||
| 17 | Shah Rukh Khan | Movies & TV | 1.57× | ||
| 18 | ICICI Bank | Business & Career | 1.56× | ||
| 19 | Mutual fund | Business & Career | 1.55× | ||
| 20 | Amitabh Bachchan | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.75× | |
| Tradition | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Jio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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