A data profile of the people who buy, follow and care about HDFC Bank in India — modelled from more than twelve digital signal sources. HDFC Bank has an estimated audience of 7,338,092 people in India.
The average HDFC Bank fan in India is 29.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Karnataka.
Top brand affinities include Bollywood movies, XXXTentacion, hotstar, with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the HDFC Bank audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical HDFC Bank fan in India is more male, around 29.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the HDFC Bank profile in India.
31.0% are female, 69.0% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 29.0 |
| Estimated audience size | 7,338,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide HDFC Bank audience comes from India.
| Country | Share |
|---|---|
| India | 76.5% |
| United States | 5.2% |
| United Arab Emirates | 2.4% |
Where the HDFC Bank audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~800K | 2.33× | |
| 02 | Karnataka | ~400K | 2.14× | |
| 03 | Haryana | ~200K | 2.10× | |
| 04 | Goa | ~10K | 1.95× | |
| 05 | Gujarat | ~400K | 1.92× | |
| 06 | Telangana | ~200K | 1.76× | |
| 07 | Tamil Nadu | ~300K | 1.54× | |
| 08 | Punjab (region) | ~100K | 1.47× | |
| 09 | Rajasthan | ~200K | 1.10× | |
| 10 | Uttar Pradesh | ~400K | 1.04× | |
| 11 | Andhra Pradesh | ~90K | 0.99× | |
| 12 | West Bengal | ~200K | 0.97× | |
| 13 | Chhattisgarh | ~40K | 0.94× | |
| 14 | Uttarakhand | ~30K | 0.92× | |
| 15 | Madhya Pradesh | ~100K | 0.88× | |
| 16 | Kerala | ~90K | 0.80× | |
| 17 | Jharkhand | ~40K | 0.70× | |
| 18 | Odisha | ~50K | 0.69× | |
| 19 | Assam | ~50K | 0.69× | |
| 20 | Bihar | ~90K | 0.60× | |
| 21 | Himachal Pradesh | ~20K | 0.54× | |
| 22 | Sikkim | ~2K | 0.49× | |
| 23 | Jammu and Kashmir | ~20K | 0.48× | |
| 24 | Meghalaya | ~4K | 0.46× | |
| 25 | Manipur | ~4K | 0.38× | |
| 26 | Arunachal Pradesh | ~2K | 0.38× | |
| 27 | Nagaland | ~2K | 0.36× | |
| 28 | Tripura | ~3K | 0.33× | |
| 29 | Mizoram | ~2K | 0.30× |
The strongest cross-interests of the HDFC Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yes Bank | Business & Career | 2.53× | ||
| 02 | hotstar | Movies & TV | 2.36× | ||
| 03 | State Bank of India | Business & Career | 2.00× | ||
| 04 | Pakistani clothing | Fashion & Accessoires | 1.83× | ||
| 05 | Sari-sari store | Shopping | 1.79× | ||
| 06 | Colors (TV channel) | Movies & TV | 1.78× | ||
| 07 | Cash on delivery | Business & Career | 1.72× | ||
| 08 | Cars (film) | Movies & TV | 1.70× | ||
| 09 | Shalwar kameez | Fashion & Accessoires | 1.70× | ||
| 10 | Diamond | Fashion & Accessoires | 1.68× | ||
| 11 | Tamil language | Politics & Society | 1.65× | ||
| 12 | Harry Potter | Movies & TV | 1.57× | ||
| 13 | Cotton | Fashion & Accessoires | 1.57× | ||
| 14 | Bollywood movies | Movies & TV | 1.56× | ||
| 15 | Nutrient | Food & Beverages | 1.56× | ||
| 16 | Telugu language | Politics & Society | 1.54× | ||
| 17 | XXXTentacion | Music & Radio | 1.53× | ||
| 18 | Sari | Fashion & Accessoires | 1.52× | ||
| 19 | Expensive Taste | Business & Career | 1.52× | ||
| 20 | Option (finance) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.38× | |
| Urban Lifestyle | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Creativity | OPEN | 1.02× |
HDFC Bank's target market in India covers an estimated 7,338,092 people, concentrated in Maharashtra and Gujarat.
31.0% of the HDFC Bank audience are female, 69.0% are male, with an average age of 29.0 years.
HDFC Bank fans show strongest brand affinity for Bollywood movies (1.56×), XXXTentacion (1.53×), and hotstar (2.36×) over the country average.
HDFC Bank fans in India are most concentrated in Maharashtra (reach ~800K), Gujarat (reach ~400K), and Karnataka (reach ~400K). These three regions account for the largest share of the active audience.
Beyond HDFC Bank itself, the audience over-indexes on XXXTentacion (1.53×), hotstar (2.36×), Harry Potter (1.57×), and Tamil language (1.65×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for HDFC Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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