A data profile of the people who buy, follow and care about Kotak Mahindra Bank in India — modelled from more than twelve digital signal sources. Kotak Mahindra Bank has an estimated audience of 7,302,886 people in India.
Kotak Mahindra Bank has an estimated audience of 7,302,886 people in India. 44.1% are female, 55.9% are male, average age 34.8. Top brand affinities: Bank account, Mobile banking, Instant messaging, Debit card, True Detective.
Top brand affinities include Bank account, Mobile banking, Instant messaging, with strongest over-indexing on Bank account (5.61× the country average).
Demographically, the Kotak Mahindra Bank audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Kotak Mahindra Bank fan in India is more male, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Bank account.
The key figures that characterise the Kotak Mahindra Bank profile in India.
44.1% are female, 55.9% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 34.8 |
| Estimated audience size | 7,302,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 34% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Kotak Mahindra Bank audience comes from India.
| Country | Share |
|---|---|
| India | 94.5% |
| United States | 1.5% |
| United Arab Emirates | 0.8% |
The strongest cross-interests of the Kotak Mahindra Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 5.61× | ||
| 02 | Mobile banking | Business & Career | 4.56× | ||
| 03 | Citibank | Business & Career | 3.86× | ||
| 04 | Genetics | Kids & Family | 2.95× | ||
| 05 | Debit card | Business & Career | 2.83× | ||
| 06 | Savings account | Business & Career | 2.81× | ||
| 07 | Leather | Fashion & Accessoires | 2.50× | ||
| 08 | Credit (finance) | Business & Career | 2.45× | ||
| 09 | True Detective | Movies & TV | 2.26× | ||
| 10 | Real property | Home & Garden | 2.12× | ||
| 11 | OnePlus | Technology & Electronics | 2.07× | ||
| 12 | Cabinetry | Home & Garden | 2.06× | ||
| 13 | Necklace | Fashion & Accessoires | 1.82× | ||
| 14 | Online banking | Business & Career | 1.82× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.80× | ||
| 16 | Instant messaging | Internet & Social Media | 1.62× | ||
| 17 | Apartment | Business & Career | 1.58× | ||
| 18 | Spas | Beauty & Wellness | 1.53× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Trousers | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.96× | |
| Career Orientation | POWER | 1.51× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Tradition | CONSERVATISM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kotak Mahindra Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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