A data profile of the people who buy, follow and care about Union-Bank in India — modelled from more than twelve digital signal sources. Union-Bank has an estimated audience of 7,800,825 people in India.
Union-Bank has an estimated audience of 7,800,825 people in India. 34.9% are female, 65.1% are male, average age 32.3. Top brand affinities: Retail banking, Online banking, Real property, Social media marketing, True Detective.
Top brand affinities include Retail banking, Online banking, Real property, with strongest over-indexing on Retail banking (5.86× the country average).
Demographically, the Union-Bank audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Union-Bank fan in India is more male, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Retail banking.
The key figures that characterise the Union-Bank profile in India.
34.9% are female, 65.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 32.3 |
| Estimated audience size | 7,800,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Union-Bank audience comes from India.
| Country | Share |
|---|---|
| India | 90.5% |
| United States | 4.9% |
| United Arab Emirates | 0.8% |
The strongest cross-interests of the Union-Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 5.86× | ||
| 02 | Online banking | Business & Career | 3.58× | ||
| 03 | Real property | Home & Garden | 3.28× | ||
| 04 | Mobile banking | Business & Career | 2.79× | ||
| 05 | Search engine optimization | Business & Career | 2.62× | ||
| 06 | Social media marketing | Business & Career | 2.56× | ||
| 07 | True Detective | Movies & TV | 2.30× | ||
| 08 | Savings account | Business & Career | 2.30× | ||
| 09 | Mortgage loans | Business & Career | 1.97× | ||
| 10 | Volunteering | Politics & Society | 1.90× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.78× | ||
| 12 | Desserts | Food & Beverages | 1.72× | ||
| 13 | Young's | Food & Beverages | 1.67× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.66× | ||
| 15 | Casino games | Games | 1.64× | ||
| 16 | Drawing | Home & Garden | 1.60× | ||
| 17 | Spas | Beauty & Wellness | 1.58× | ||
| 18 | Bars | Travel & Leisure | 1.57× | ||
| 19 | Toys | Games | 1.53× | ||
| 20 | Investment banking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.77× | |
| Luxury Orientation | PREMIUM | 1.58× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.59× | |
| Creativity | OPEN | 0.66× | |
| Spirituality | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Union-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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