A data profile of the people who buy, follow and care about Search engine optimization in India — modelled from more than twelve digital signal sources. Search engine optimization has an estimated audience of 5,178,680 people in India.
The average Search engine optimization fan in India is 33.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Free software, Social media marketing, Graphic design, with strongest over-indexing on Free software (3.37× the country average).
Demographically, the Search engine optimization audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Search engine optimization fan in India is more male, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Free software.
The key figures that characterise the Search engine optimization profile in India.
24.1% are female, 75.9% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 33.6 |
| Estimated audience size | 5,178,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Search engine optimization audience comes from India.
| Country | Share |
|---|---|
| United States | 14.7% |
| India | 5.7% |
| Japan | 5.1% |
Where the Search engine optimization audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 1.64× | |
| 02 | Uttar Pradesh | ~400K | 1.52× | |
| 03 | Bihar | ~100K | 1.48× | |
| 04 | Telangana | ~100K | 1.38× | |
| 05 | Punjab (region) | ~90K | 1.35× | |
| 06 | Haryana | ~90K | 1.33× | |
| 07 | Maharashtra | ~300K | 1.31× | |
| 08 | Madhya Pradesh | ~100K | 1.30× | |
| 09 | Uttarakhand | ~30K | 1.25× | |
| 10 | Andhra Pradesh | ~80K | 1.20× | |
| 11 | Karnataka | ~200K | 1.19× | |
| 12 | Jharkhand | ~50K | 1.18× | |
| 13 | Gujarat | ~200K | 1.17× | |
| 14 | Kerala | ~90K | 1.17× | |
| 15 | Rajasthan | ~100K | 1.03× | |
| 16 | Chhattisgarh | ~30K | 1.00× | |
| 17 | Goa | ~5K | 1.00× | |
| 18 | Himachal Pradesh | ~20K | 0.99× | |
| 19 | Sikkim | ~2K | 0.98× | |
| 20 | West Bengal | ~200K | 0.95× | |
| 21 | Arunachal Pradesh | ~3K | 0.94× | |
| 22 | Nagaland | ~3K | 0.93× | |
| 23 | Mizoram | ~3K | 0.93× | |
| 24 | Manipur | ~6K | 0.91× | |
| 25 | Meghalaya | ~5K | 0.90× | |
| 26 | Odisha | ~50K | 0.88× | |
| 27 | Tripura | ~6K | 0.85× | |
| 28 | Jammu and Kashmir | ~20K | 0.72× | |
| 29 | Assam | ~40K | 0.68× |
The strongest cross-interests of the Search engine optimization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web hosting | Business & Career | 4.46× | ||
| 02 | Social media marketing | Business & Career | 3.50× | ||
| 03 | Free software | Technology & Electronics | 3.37× | ||
| 04 | Retail banking | Business & Career | 3.37× | ||
| 05 | Nursing | Business & Career | 3.07× | ||
| 06 | Graphic design | Business & Career | 2.96× | ||
| 07 | Viral marketing | Business & Career | 2.95× | ||
| 08 | Mortgage loans | Business & Career | 2.90× | ||
| 09 | Web development | Business & Career | 2.47× | ||
| 10 | Economics | Business & Career | 2.40× | ||
| 11 | Digital marketing | Business & Career | 2.35× | ||
| 12 | Credit cards | Business & Career | 2.13× | ||
| 13 | Small business | Business & Career | 2.05× | ||
| 14 | Friendship | Kids & Family | 1.97× | ||
| 15 | Health care | Business & Career | 1.88× | ||
| 16 | Rock music | Music & Radio | 1.88× | ||
| 17 | Architecture | Business & Career | 1.84× | ||
| 18 | Pop music | Music & Radio | 1.76× | ||
| 19 | Advertising | Business & Career | 1.71× | ||
| 20 | Science | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Community Orientation | OPEN | 1.38× | |
| Creativity | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.99× | |
| Tradition | CONSERVATISM | 0.99× |
Search engine optimization has an estimated audience of 5,178,680 people in India, concentrated in Uttar Pradesh and Maharashtra.
24.1% of Search engine optimization fans are female, 75.9% are male, with an average age of 33.6 years.
Search engine optimization fans show strongest brand affinity for Free software (3.37×), Social media marketing (3.5×), and Graphic design (2.96×) over the country average.
Search engine optimization fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Search engine optimization itself, the audience over-indexes on Social media marketing (3.5×), Graphic design (2.96×), Viral marketing (2.95×), and Economics (2.4×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Search engine optimization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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