A data profile of the people who buy, follow and care about Viral marketing in India — modelled from more than twelve digital signal sources. Viral marketing has an estimated audience of 9,170,218 people in India.
Viral marketing has an estimated audience of 9,170,218 people in India. 21.4% are female, 78.6% are male, average age 31.4. Top brand affinities: Google Analytics, Videography, Internet celebrity, Search engine optimization, Telecommunication.
Top brand affinities include Google Analytics, Videography, Internet celebrity, with strongest over-indexing on Google Analytics (8.73× the country average).
Demographically, the Viral marketing audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Viral marketing fan in India is more male, around 31.4 years old, with strong Indulgence tendencies and a notable affinity for Google Analytics.
The key figures that characterise the Viral marketing profile in India.
21.4% are female, 78.6% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 31.4 |
| Estimated audience size | 9,170,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Viral marketing audience comes from India.
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 9.3% |
| Indonesia | 5.3% |
The strongest cross-interests of the Viral marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Analytics | Internet & Social Media | 8.73× | ||
| 02 | HubSpot | Internet & Social Media | 6.32× | ||
| 03 | WordPress | Technology & Electronics | 3.61× | ||
| 04 | Search engine optimization | Business & Career | 2.95× | ||
| 05 | Videography | Internet & Social Media | 2.92× | ||
| 06 | Real property | Home & Garden | 2.32× | ||
| 07 | Handball | Sports | 2.09× | ||
| 08 | Internet celebrity | Internet & Social Media | 2.03× | ||
| 09 | OnePlus | Technology & Electronics | 1.90× | ||
| 10 | Udemy | Business & Career | 1.87× | ||
| 11 | Social media marketing | Business & Career | 1.77× | ||
| 12 | Anthropology | Business & Career | 1.77× | ||
| 13 | Coursera | Business & Career | 1.76× | ||
| 14 | GitHub | Internet & Social Media | 1.72× | ||
| 15 | Accounting | Business & Career | 1.68× | ||
| 16 | Rail transport | Travel & Leisure | 1.68× | ||
| 17 | Customer service | Business & Career | 1.61× | ||
| 18 | Machine learning | Business & Career | 1.61× | ||
| 19 | Wikipedia | Internet & Social Media | 1.55× | ||
| 20 | Telecommunication | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Career Orientation | POWER | 1.27× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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