A data profile of the people who buy, follow and care about Coursera in India — modelled from more than twelve digital signal sources. Coursera has an estimated audience of 4,968,915 people in India.
The average Coursera fan in India is 30.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include Udemy, Kaggle, Khan Academy, with strongest over-indexing on Udemy (19.38× the country average).
Demographically, the Coursera audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Coursera fan in India is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Udemy.
The key figures that characterise the Coursera profile in India.
27.0% are female, 73.0% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 30.9 |
| Estimated audience size | 4,968,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Coursera audience comes from India.
| Country | Share |
|---|---|
| India | 14.9% |
| United States | 13.4% |
| China | 11.7% |
Where the Coursera audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 2.55× | |
| 02 | Tamil Nadu | ~300K | 2.40× | |
| 03 | Andhra Pradesh | ~100K | 2.13× | |
| 04 | Punjab (region) | ~100K | 1.77× | |
| 05 | Odisha | ~90K | 1.75× | |
| 06 | Maharashtra | ~400K | 1.68× | |
| 07 | Telangana | ~100K | 1.64× | |
| 08 | Uttarakhand | ~30K | 1.35× | |
| 09 | Gujarat | ~200K | 1.18× | |
| 10 | Kerala | ~80K | 1.12× | |
| 11 | Haryana | ~70K | 1.06× | |
| 12 | Goa | ~5K | 0.92× | |
| 13 | West Bengal | ~100K | 0.89× | |
| 14 | Jharkhand | ~40K | 0.89× | |
| 15 | Uttar Pradesh | ~200K | 0.87× | |
| 16 | Madhya Pradesh | ~80K | 0.86× | |
| 17 | Rajasthan | ~80K | 0.74× | |
| 18 | Sikkim | ~2K | 0.70× | |
| 19 | Chhattisgarh | ~20K | 0.69× | |
| 20 | Himachal Pradesh | ~10K | 0.62× | |
| 21 | Meghalaya | ~3K | 0.62× | |
| 22 | Jammu and Kashmir | ~10K | 0.59× | |
| 23 | Assam | ~30K | 0.55× | |
| 24 | Arunachal Pradesh | ~1K | 0.44× | |
| 25 | Mizoram | ~1K | 0.43× | |
| 26 | Nagaland | ~1K | 0.42× | |
| 27 | Bihar | ~40K | 0.41× | |
| 28 | Manipur | ~2K | 0.39× | |
| 29 | Tripura | ~2K | 0.35× |
The strongest cross-interests of the Coursera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hertha BSC | Sports | 38.52× | ||
| 02 | LibreOffice | Technology & Electronics | 31.66× | ||
| 03 | The Register | News | 26.28× | ||
| 04 | Udacity | Business & Career | 24.25× | ||
| 05 | Fedora | Technology & Electronics | 23.48× | ||
| 06 | Mozilla | Internet & Social Media | 23.45× | ||
| 07 | Kaggle | Technology & Electronics | 19.97× | ||
| 08 | Udemy | Business & Career | 19.38× | ||
| 09 | Skillshare | Kids & Family | 18.76× | ||
| 10 | Codecademy | Internet & Social Media | 18.41× | ||
| 11 | EdX | Kids & Family | 16.84× | ||
| 12 | Code.org | Business & Career | 14.65× | ||
| 13 | Scribd | Technology & Electronics | 11.03× | ||
| 14 | Khan Academy | Business & Career | 10.10× | ||
| 15 | Indeed.com | Business & Career | 4.24× | ||
| 16 | Ethics | Business & Career | 3.26× | ||
| 17 | Gemini | Technology & Electronics | 3.24× | ||
| 18 | Learning | Business & Career | 2.64× | ||
| 19 | International Chamber of Commerce | Business & Career | 2.25× | ||
| 20 | States and union territories of India | Travel & Leisure | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Mindfulness | BALANCE | 1.72× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Indulgence | JOY | 0.97× | |
| Pet Ownership | JOY | 1.03× |
Coursera has an estimated audience of 4,968,915 people in India, concentrated in Maharashtra and Karnataka.
27.0% of Coursera fans are female, 73.0% are male, with an average age of 30.9 years.
Coursera fans show strongest brand affinity for Udemy (19.38×), Kaggle (19.97×), and Khan Academy (10.1×) over the country average.
Coursera fans in India are most concentrated in Maharashtra (reach ~400K), Karnataka (reach ~300K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Coursera itself, the audience over-indexes on Kaggle (19.97×), Khan Academy (10.1×), Udacity (24.25×), and LibreOffice (31.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Coursera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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