A data profile of the people who buy, follow and care about Learning in India — modelled from more than twelve digital signal sources. Learning has an estimated audience of 16,834,935 people in India.
Learning has an estimated audience of 16,834,935 people in India. 26.2% are female, 73.8% are male, average age 32.6. Top brand affinities: Psychology, Instant messaging, University, Coursera, Wikipedia.
Top brand affinities include Psychology, Instant messaging, University, with strongest over-indexing on Psychology (2.05× the country average).
Demographically, the Learning audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Learning fan in India is more male, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Learning profile in India.
26.2% are female, 73.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 32.6 |
| Estimated audience size | 16,834,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Learning audience comes from India.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coursera | Business & Career | 2.64× | ||
| 02 | Udemy | Business & Career | 2.36× | ||
| 03 | International school | Business & Career | 2.24× | ||
| 04 | Psychology | Business & Career | 2.05× | ||
| 05 | University | Business & Career | 1.89× | ||
| 06 | Real property | Home & Garden | 1.82× | ||
| 07 | Freelancer | Business & Career | 1.76× | ||
| 08 | Hindustan | Politics & Society | 1.75× | ||
| 09 | Videography | Internet & Social Media | 1.71× | ||
| 10 | Anthropology | Business & Career | 1.70× | ||
| 11 | Volunteering | Politics & Society | 1.68× | ||
| 12 | Wikipedia | Internet & Social Media | 1.62× | ||
| 13 | Drawing | Home & Garden | 1.62× | ||
| 14 | Singapore | Travel & Leisure | 1.60× | ||
| 15 | Innovation | Business & Career | 1.59× | ||
| 16 | Political science | Business & Career | 1.56× | ||
| 17 | Instant messaging | Internet & Social Media | 1.55× | ||
| 18 | Himalayas | Travel & Leisure | 1.54× | ||
| 19 | Social media marketing | Business & Career | 1.52× | ||
| 20 | OnePlus | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Career Orientation | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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