A data profile of the people who buy, follow and care about Learning in Portugal — modelled from more than twelve digital signal sources. Learning has an estimated audience of 2,953,598 people in Portugal.
The average Learning fan in Portugal is 45.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Aveiro District.
Top brand affinities include Fernando Pessoa, Employment website, Gluten, with strongest over-indexing on Fernando Pessoa (1.64× the country average).
Demographically, the Learning audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
The typical Learning fan in Portugal is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Fernando Pessoa.
The key figures that characterise the Learning profile in Portugal.
61.2% are female, 38.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 45.3 |
| Estimated audience size | 2,953,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Learning audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
Where the Learning audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aveiro District | ~500K | 2.29× | |
| 02 | Lisbon District | ~1.5M | 1.63× | |
| 03 | Porto District | ~800K | 1.22× | |
| 04 | Santarém District | ~200K | 1.22× | |
| 05 | Setúbal District | ~400K | 1.13× | |
| 06 | Braga District | ~300K | 1.02× | |
| 07 | Faro District | ~200K | 1.02× | |
| 08 | Viseu District | ~100K | 1.02× | |
| 09 | Coimbra District | ~100K | 1.01× | |
| 10 | Bragança District | ~30K | 0.98× | |
| 11 | Beja District | ~50K | 0.97× | |
| 12 | Guarda District | ~40K | 0.97× | |
| 13 | Portalegre District | ~30K | 0.97× | |
| 14 | Viana do Castelo District | ~70K | 0.95× | |
| 15 | Castelo Branco District | ~50K | 0.95× | |
| 16 | Vila Real District | ~50K | 0.95× | |
| 17 | Évora District | ~50K | 0.95× | |
| 18 | Leiria District | ~200K | 0.94× | |
| 19 | Madeira | ~80K | 0.94× | |
| 20 | Azores | ~80K | 0.93× |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fernando Pessoa | Literature | 1.64× | ||
| 02 | This Is Us (TV series) | Movies & TV | 1.60× | ||
| 03 | Gluten | Health | 1.56× | ||
| 04 | Boboli | Fashion & Accessoires | 1.54× | ||
| 05 | Babbel | Business & Career | 1.52× | ||
| 06 | Online learning community | Business & Career | 1.52× | ||
| 07 | 23andMe | Health | 1.52× | ||
| 08 | Employment website | Business & Career | 1.51× | ||
| 09 | Data science | Business & Career | 1.51× | ||
| 10 | Deep learning | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× |
Learning has an estimated audience of 2,953,598 people in Portugal, concentrated in Lisbon District and Porto District.
61.2% of Learning fans are female, 38.8% are male, with an average age of 45.3 years.
Learning fans show strongest brand affinity for Fernando Pessoa (1.64×), Employment website (1.51×), and Gluten (1.56×) over the country average.
Learning fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Aveiro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Learning itself, the audience over-indexes on Employment website (1.51×), Gluten (1.56×), Data science (1.51×), and Babbel (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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