A data profile of the people who buy, follow and care about Learning in Netherlands — modelled from more than twelve digital signal sources. Learning has an estimated audience of 2,418,656 people in Netherlands.
Learning has an estimated audience of 2,418,656 people in Netherlands. 64.1% are female, 35.9% are male, average age 44.6. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Psychology, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.86× the country average).
Demographically, the Learning audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Learning fan in Netherlands is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Learning profile in Netherlands.
64.1% are female, 35.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.6 |
| Estimated audience size | 2,418,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Learning audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.10× | ||
| 02 | Psychology | Business & Career | 2.09× | ||
| 03 | Hair products | Beauty & Wellness | 1.94× | ||
| 04 | Internet & Social Media | 1.93× | |||
| 05 | Jumbo (supermarket) | Shopping | 1.86× | ||
| 06 | Charity and causes | Business & Career | 1.86× | ||
| 07 | Education | Business & Career | 1.83× | ||
| 08 | Happiness | Health | 1.81× | ||
| 09 | Rabobank | Business & Career | 1.79× | ||
| 10 | Canada | Travel & Leisure | 1.76× | ||
| 11 | Wikipedia | Internet & Social Media | 1.75× | ||
| 12 | TUI | Travel & Leisure | 1.69× | ||
| 13 | Aldi | Shopping | 1.62× | ||
| 14 | Hornbach | Shopping | 1.62× | ||
| 15 | Etos | Health | 1.60× | ||
| 16 | Belgium | Travel & Leisure | 1.57× | ||
| 17 | Online newspaper | News | 1.55× | ||
| 18 | ABN AMRO | Business & Career | 1.53× | ||
| 19 | Indeed.com | Business & Career | 1.53× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.62× | |
| Tradition | CONSERVATISM | 1.59× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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