A data profile of the people who buy, follow and care about Charity and causes in Netherlands — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 2,572,479 people in Netherlands.
The average Charity and causes fan in Netherlands is 49.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include RTL Nieuws, Jumbo (supermarket), YouTube, with strongest over-indexing on RTL Nieuws (1.72× the country average).
Demographically, the Charity and causes audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Charity and causes fan in Netherlands is more female, around 49.0 years old, with strong Need for Security tendencies and a notable affinity for RTL Nieuws.
The key figures that characterise the Charity and causes profile in Netherlands.
66.3% are female, 33.7% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 49.0 |
| Estimated audience size | 2,572,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 48% |
of the worldwide Charity and causes audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
Where the Charity and causes audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.04× | |
| 02 | North Holland | ~500K | 0.99× | |
| 03 | Zuid-Holland | ~600K | 0.97× |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 2.55× | ||
| 02 | Nonprofit organization | Politics & Society | 2.31× | ||
| 03 | postcode loterij | Games | 2.01× | ||
| 04 | Dogs | Pets & Animals | 2.00× | ||
| 05 | HEMA | Shopping | 1.87× | ||
| 06 | The Hague | Travel & Leisure | 1.85× | ||
| 07 | Magazines | Literature | 1.84× | ||
| 08 | Politics and social issues | Politics & Society | 1.81× | ||
| 09 | Video | Movies & TV | 1.80× | ||
| 10 | Hotels | Travel & Leisure | 1.77× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.75× | ||
| 12 | RTL Nieuws | Movies & TV | 1.72× | ||
| 13 | TV | Movies & TV | 1.71× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | IKEA | Home & Garden | 1.61× | ||
| 16 | Rabobank | Business & Career | 1.60× | ||
| 17 | YouTube | Movies & TV | 1.55× | ||
| 18 | Voetbalprimeur | Sports | 1.54× | ||
| 19 | Pets | Pets & Animals | 1.53× | ||
| 20 | Dutch language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.33× | |
| Individualism | JOY | 0.57× | |
| Patriotism | CONSERVATISM | 0.64× |
Charity and causes has an estimated audience of 2,572,479 people in Netherlands, concentrated in Zuid-Holland and North Holland.
66.3% of Charity and causes fans are female, 33.7% are male, with an average age of 49.0 years.
Charity and causes fans show strongest brand affinity for RTL Nieuws (1.72×), Jumbo (supermarket) (1.75×), and YouTube (1.55×) over the country average.
Charity and causes fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Charity and causes itself, the audience over-indexes on Jumbo (supermarket) (1.75×), YouTube (1.55×), HEMA (1.87×), and Magazines (1.84×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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