A data profile of the people who buy, follow and care about Video in Netherlands — modelled from more than twelve digital signal sources. Video has an estimated audience of 5,176,373 people in Netherlands.
The average Video fan in Netherlands is 45.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.69× the country average).
Demographically, the Video audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Video fan in Netherlands is balanced, around 45.9 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Video profile in Netherlands.
50.5% are female, 49.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 45.9 |
| Estimated audience size | 5,176,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Video audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.37× | |
| 02 | Zuid-Holland | ~2.5M | 1.97× | |
| 03 | Gelderland | ~700K | 1.05× | |
| 04 | North Brabant | ~800K | 1.02× | |
| 05 | Flevoland | ~100K | 0.97× | |
| 06 | Utrecht | ~400K | 0.91× | |
| 07 | Limburg | ~300K | 0.74× | |
| 08 | Overijssel | ~300K | 0.73× | |
| 09 | Drenthe | ~100K | 0.65× | |
| 10 | Zeeland | ~70K | 0.62× | |
| 11 | Friesland | ~100K | 0.58× | |
| 12 | Groningen | ~100K | 0.54× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 1.90× | ||
| 02 | Internet & Social Media | 1.81× | |||
| 03 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 04 | Hair products | Beauty & Wellness | 1.76× | ||
| 05 | Rabobank | Business & Career | 1.70× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 07 | Ziggo | Technology & Electronics | 1.69× | ||
| 08 | Canada | Travel & Leisure | 1.66× | ||
| 09 | Happiness | Health | 1.66× | ||
| 10 | ABN AMRO | Business & Career | 1.64× | ||
| 11 | Dogs | Pets & Animals | 1.62× | ||
| 12 | Belgium | Travel & Leisure | 1.61× | ||
| 13 | Hornbach | Shopping | 1.58× | ||
| 14 | Education | Business & Career | 1.58× | ||
| 15 | Current events | Arts & Culture | 1.56× | ||
| 16 | Kitchen | Home & Garden | 1.56× | ||
| 17 | Pets | Pets & Animals | 1.55× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | Nature | Home & Garden | 1.54× | ||
| 20 | Family | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Video has an estimated audience of 5,176,373 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.5% of Video fans are female, 49.5% are male, with an average age of 45.9 years.
Video fans show strongest brand affinity for Jumbo (supermarket) (1.69×), WhatsApp (1.81×), and Rabobank (1.7×) over the country average.
Video fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2.5M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on WhatsApp (1.81×), Rabobank (1.7×), Pets (1.55×), and Aldi (1.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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