A data profile of the people who buy, follow and care about Pets in Netherlands — modelled from more than twelve digital signal sources. Pets has an estimated audience of 7,155,065 people in Netherlands.
The average Pets fan in Netherlands is 44.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, Amsterdam, Dutch language, with strongest over-indexing on Netherlands (1.59× the country average).
Demographically, the Pets audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pets fan in Netherlands is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Netherlands.
The key figures that characterise the Pets profile in Netherlands.
58.2% are female, 41.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.4 |
| Estimated audience size | 7,155,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Pets audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1.5M | 1.19× | |
| 02 | Gelderland | ~1M | 1.12× | |
| 03 | Drenthe | ~200K | 1.12× | |
| 04 | North Holland | ~1.5M | 1.09× | |
| 05 | Zuid-Holland | ~2M | 1.07× | |
| 06 | Overijssel | ~500K | 1.05× | |
| 07 | Friesland | ~300K | 1.02× | |
| 08 | Limburg | ~500K | 0.94× | |
| 09 | Flevoland | ~200K | 0.91× | |
| 10 | Groningen | ~200K | 0.89× | |
| 11 | Utrecht | ~500K | 0.87× | |
| 12 | Zeeland | ~100K | 0.78× |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.77× | ||
| 02 | Dutch language | Politics & Society | 1.62× | ||
| 03 | Culture | Literature | 1.60× | ||
| 04 | Leisure | Travel & Leisure | 1.60× | ||
| 05 | Netherlands | Travel & Leisure | 1.59× | ||
| 06 | Advertising | Business & Career | 1.59× | ||
| 07 | Amsterdam | Travel & Leisure | 1.58× | ||
| 08 | Magazines | Literature | 1.56× | ||
| 09 | Architecture | Business & Career | 1.56× | ||
| 10 | Printing | Technology & Electronics | 1.56× | ||
| 11 | Video | Movies & TV | 1.55× | ||
| 12 | The Hague | Travel & Leisure | 1.54× | ||
| 13 | History | Literature | 1.53× | ||
| 14 | Photograph | Technology & Electronics | 1.53× | ||
| 15 | Politics and social issues | Politics & Society | 1.52× | ||
| 16 | Hotels | Travel & Leisure | 1.52× | ||
| 17 | Internet & Social Media | 1.52× | |||
| 18 | Child | Kids & Family | 1.52× | ||
| 19 | Social network | Internet & Social Media | 1.51× | ||
| 20 | Woman | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.14× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Urban Lifestyle | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Individualism | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.70× |
Pets has an estimated audience of 7,155,065 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.2% of Pets fans are female, 41.8% are male, with an average age of 44.4 years.
Pets fans show strongest brand affinity for Netherlands (1.59×), Amsterdam (1.58×), and Dutch language (1.62×) over the country average.
Pets fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~1.5M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pets itself, the audience over-indexes on Amsterdam (1.58×), Dutch language (1.62×), Magazines (1.56×), and Culture (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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