A data profile of the people who buy, follow and care about Pets in Mexico — modelled from more than twelve digital signal sources. Pets has an estimated audience of 13,799,531 people in Mexico.
The average Pets fan in Mexico is 34.1 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Demographically, the Pets audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The key figures that characterise the Pets profile in Mexico.
50.7% are female, 49.3% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.1 |
| Estimated audience size | 13,799,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Pets audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~1M | 1.84× | |
| 02 | Tlaxcala | ~200K | 1.46× | |
| 03 | Veracruz (state) | ~1M | 1.43× | |
| 04 | Hidalgo | ~500K | 1.43× | |
| 05 | Distrito Federal | ~2.5M | 1.28× | |
| 06 | State of Mexico | ~2.5M | 1.20× | |
| 07 | Puebla | ~900K | 1.19× | |
| 08 | Chiapas | ~500K | 1.14× | |
| 09 | Nayarit | ~100K | 1.01× | |
| 10 | Yucatan | ~300K | 1.00× | |
| 11 | Morelos | ~200K | 0.99× | |
| 12 | Guanajuato | ~600K | 0.97× | |
| 13 | Durango | ~200K | 0.95× | |
| 14 | Campeche | ~100K | 0.95× | |
| 15 | Aguascalientes | ~200K | 0.89× | |
| 16 | Jalisco | ~900K | 0.87× | |
| 17 | Nuevo Leon | ~700K | 0.83× | |
| 18 | Colima | ~70K | 0.83× | |
| 19 | Coahuila de Zaragoza | ~300K | 0.81× | |
| 20 | Baja California Sur | ~90K | 0.81× | |
| 21 | Zacatecas | ~100K | 0.80× | |
| 22 | Chihuahua | ~400K | 0.78× | |
| 23 | Michoacan de Ocampo | ~400K | 0.77× | |
| 24 | Guerrero | ~300K | 0.77× | |
| 25 | Oaxaca | ~300K | 0.74× | |
| 26 | Sinaloa | ~200K | 0.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Extroversion | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Spirituality | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.