Pets Audience in Mexico

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Pets has an estimated audience of 13,799,531 people in Mexico. 50.7% are female, 49.3% are male, average age 34.1. Top regions: Distrito Federal, State of Mexico, Veracruz (state).

The average Pets fan in Mexico is 34.1 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Demographically, the Pets audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster

Demographics of Pets fans

Demographic split for Pets audience in Mexico
MetricValue
Female50.7%
Male49.3%
Average age34.1
Estimated audience size13,799,531

Top regions in Mexico

Top regions ranked by reach for Pets in Mexico
RegionReachAffinity
Distrito Federal2,326,2271.28×
State of Mexico2,274,2221.2×
Veracruz (state)1,171,0631.44×
Baja California1,062,1501.85×
Jalisco882,2630.87×
Puebla877,1351.2×
Nuevo Leon687,7200.83×
Guanajuato633,6540.97×
Hidalgo484,0881.45×
Chiapas476,1381.15×
Chihuahua366,3710.77×
Michoacan de Ocampo360,2150.75×
Coahuila de Zaragoza327,9530.79×
Yucatan285,8871×
Oaxaca275,2250.72×
Guerrero259,5760.74×
Tlaxcala237,8401.5×
Morelos236,5450.99×
Durango181,0200.95×
Aguascalientes153,6110.88×
Sinaloa141,1770.39×
Nayarit135,1331.01×
Zacatecas133,7400.76×
Campeche98,9700.94×
Baja California Sur85,5000.78×
Colima70,2060.79×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pets audience
TraitClusterScore
Design AffinityPREMIUM2.55
Luxury OrientationPREMIUM2.29
Quality AwarenessPREMIUM2.05
Family OrientationCONSERVATISM2
Price SensitivityPREMIUM1.82
Early Adopter MentalityPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Pets
CountryShare
United States20.3%
Japan6.6%
United Kingdom4.5%

See Pets audiences in other countries

More Lifestyle cluster audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.