A data profile of the people who buy, follow and care about Pets in Brazil — modelled from more than twelve digital signal sources. Pets has an estimated audience of 30,026,209 people in Brazil.
The average Pets fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Horse & Rider, Pony, Equine nutrition, with strongest over-indexing on Horse & Rider (1.56× the country average).
Demographically, the Pets audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pets fan in Brazil is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Horse & Rider.
The key figures that characterise the Pets profile in Brazil.
57.6% are female, 42.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 39.8 |
| Estimated audience size | 30,026,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Pets audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
Where the Pets audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~800K | 1.59× | |
| 02 | Roraima | ~100K | 1.41× | |
| 03 | Mato Grosso do Sul | ~600K | 1.26× | |
| 04 | Rio Grande do Sul | ~2M | 1.24× | |
| 05 | Santa Catarina | ~1.5M | 1.22× | |
| 06 | São Paulo | ~9M | 1.16× | |
| 07 | Goiás | ~1.5M | 1.16× | |
| 08 | Rio Grande do Norte | ~600K | 1.16× | |
| 09 | Amazonas | ~600K | 1.07× | |
| 10 | Paraná | ~2M | 1.05× | |
| 11 | Espírito Santo | ~600K | 0.99× | |
| 12 | Sergipe | ~300K | 0.99× | |
| 13 | Mato Grosso | ~500K | 0.97× | |
| 14 | Minas Gerais | ~3M | 0.96× | |
| 15 | Tocantins | ~200K | 0.95× | |
| 16 | Pernambuco | ~1.5M | 0.94× | |
| 17 | Amapá | ~100K | 0.94× | |
| 18 | Ceará | ~1M | 0.90× | |
| 19 | Pará | ~900K | 0.90× | |
| 20 | Rondônia | ~200K | 0.84× | |
| 21 | Paraíba | ~500K | 0.83× | |
| 22 | Rio de Janeiro | ~2.5M | 0.81× | |
| 23 | Alagoas | ~400K | 0.81× | |
| 24 | Piauí | ~300K | 0.80× | |
| 25 | Bahia | ~1.5M | 0.75× | |
| 26 | Maranhão | ~600K | 0.74× | |
| 27 | Acre | ~70K | 0.71× |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Attack on Titan (video game) | Games | 3.55× | ||
| 02 | Take Me Out (UK game show) | Movies & TV | 2.58× | ||
| 03 | Universiti Putra Malaysia | Business & Career | 2.17× | ||
| 04 | Horse grooming | Pets & Animals | 1.65× | ||
| 05 | Viver de Blog | Website / Newspaper / Magazine | 1.64× | ||
| 06 | Black Friday Deals | Shopping | 1.63× | ||
| 07 | Horse & Rider | Pets & Animals | 1.56× | ||
| 08 | Obedience school | Pets & Animals | 1.56× | ||
| 09 | Pony | Pets & Animals | 1.55× | ||
| 10 | Shalwar kameez | Fashion & Accessoires | 1.55× | ||
| 11 | New Cairo | Travel & Leisure | 1.54× | ||
| 12 | Pferd | Pets & Animals | 1.54× | ||
| 13 | Equine nutrition | Pets & Animals | 1.53× | ||
| 14 | Maybelline | Beauty & Wellness | 1.53× | ||
| 15 | Eventing | Sports | 1.53× | ||
| 16 | Laneige | Beauty & Wellness | 1.53× | ||
| 17 | PiCK UP! | Food & Beverages | 1.52× | ||
| 18 | Jaripeo | Sports | 1.52× | ||
| 19 | Horse show | Pets & Animals | 1.51× | ||
| 20 | Horse care | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.18× | |
| DIY Mentality | THRILL | 0.98× | |
| Luxury Orientation | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Convenience Orientation | PREMIUM | 0.72× | |
| Risk Appetite | THRILL | 0.74× |
Pets has an estimated audience of 30,026,209 people in Brazil, concentrated in São Paulo and Minas Gerais.
57.6% of Pets fans are female, 42.4% are male, with an average age of 39.8 years.
Pets fans show strongest brand affinity for Horse & Rider (1.56×), Pony (1.55×), and Equine nutrition (1.53×) over the country average.
Pets fans in Brazil are most concentrated in São Paulo (reach ~9M), Minas Gerais (reach ~3M), and Rio de Janeiro (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Pets itself, the audience over-indexes on Pony (1.55×), Equine nutrition (1.53×), Maybelline (1.53×), and Horse care (1.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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