Pets Audience in Brazil
Pets has an estimated audience of 30,026,209 people in Brazil. 57.6% are female, 42.4% are male, average age 39.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Pets Lovers, Horse & Rider, Pony, Equine nutrition, Maybelline.
The average Pets fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Pets Lovers, Horse & Rider, Pony, with strongest over-indexing on Pets Lovers (1.77× the country average). Demographically, the Pets audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster
Demographics of Pets fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 39.8 |
| Estimated audience size | 30,026,209 |
Audience persona
The typical Pets fan in Brazil is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Pets Lovers.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 9,103,016 | 1.16× |
| Minas Gerais | 2,982,733 | 0.96× |
| Rio de Janeiro | 2,281,862 | 0.81× |
| Rio Grande do Sul | 2,200,385 | 1.24× |
| Paraná | 1,924,735 | 1.05× |
| Santa Catarina | 1,682,110 | 1.22× |
| Bahia | 1,478,024 | 0.75× |
| Goiás | 1,338,071 | 1.17× |
| Pernambuco | 1,288,352 | 0.94× |
| Ceará | 1,176,046 | 0.9× |
| Pará | 874,136 | 0.89× |
| Federal District | 802,187 | 1.6× |
| Espírito Santo | 620,356 | 0.99× |
| Rio Grande do Norte | 585,510 | 1.17× |
| Mato Grosso do Sul | 558,826 | 1.28× |
| Amazonas | 557,653 | 1.07× |
| Maranhão | 547,222 | 0.73× |
| Mato Grosso | 542,499 | 0.96× |
| Paraíba | 495,011 | 0.82× |
| Alagoas | 346,258 | 0.79× |
| Piauí | 324,018 | 0.78× |
| Sergipe | 307,813 | 0.98× |
| Rondônia | 204,533 | 0.82× |
| Tocantins | 186,432 | 0.94× |
| Roraima | 127,088 | 1.5× |
| Amapá | 97,794 | 0.92× |
| Acre | 59,436 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pets Lovers | 1.77× | |
| Horse & Rider | 1.56× | Pets & Animals |
| Pony | 1.55× | Pets & Animals |
| Equine nutrition | 1.53× | Pets & Animals |
| Maybelline | 1.53× | Beauty & Wellness |
| Horse care | 1.5× | Pets & Animals |
| Eventing | 1.53× | Sports |
| Horse show | 1.51× | Pets & Animals |
| Obedience school | 1.56× | Pets & Animals |
| PiCK UP! | 1.52× | Food & Beverages |
| Shalwar kameez | 1.55× | Fashion & Accessoires |
| Attack on Titan (video game) | 3.55× | Games |
| New Cairo | 1.54× | Travel & Leisure |
| Black Friday Deals | 1.63× | Shopping |
| Laneige | 1.53× | Beauty & Wellness |
| Take Me Out (UK game show) | 2.58× | Movies & TV |
| Pferd | 1.54× | Pets & Animals |
| Horse grooming | 1.65× | Pets & Animals |
| Viver de Blog | 1.64× | |
| Universiti Putra Malaysia | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.56 |
| Price Sensitivity | PREMIUM | 1.56 |
| Spirituality | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.3 |
| Travelling | THRILL | 1.23 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Pets audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
Frequently asked questions
How many fans does Pets have in Brazil?
Pets has an estimated audience of 30,026,209 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Pets fans?
57.6% of Pets fans are female, 42.4% are male, with an average age of 39.8 years.
Which brands do Pets fans like most?
Pets fans show strongest brand affinity for Pets Lovers (1.77×), Horse & Rider (1.56×), and Pony (1.55×) over the country average.
Where do Pets fans live in Brazil?
Pets fans in Brazil are most concentrated in São Paulo (reach 9,103,016), Minas Gerais (reach 2,982,733), and Rio de Janeiro (reach 2,281,862). These three regions account for the largest share of the active audience.
What other brands do Pets fans also like?
Beyond Pets itself, the audience over-indexes on Horse & Rider (1.56×), Pony (1.55×), Equine nutrition (1.53×), and Maybelline (1.53×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.