A data profile of the people who buy, follow and care about Woman in Netherlands — modelled from more than twelve digital signal sources. Woman has an estimated audience of 4,710,459 people in Netherlands.
Woman has an estimated audience of 4,710,459 people in Netherlands. 71.9% are female, 28.1% are male, average age 45.8. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.85× the country average).
Demographically, the Woman audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Woman fan in Netherlands is more female, around 45.8 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Woman profile in Netherlands.
71.9% are female, 28.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 45.8 |
| Estimated audience size | 4,710,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Woman audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.21× | ||
| 02 | Hair products | Beauty & Wellness | 1.89× | ||
| 03 | Internet & Social Media | 1.87× | |||
| 04 | Jumbo (supermarket) | Shopping | 1.85× | ||
| 05 | Happiness | Health | 1.83× | ||
| 06 | Etos | Health | 1.82× | ||
| 07 | Psychology | Business & Career | 1.75× | ||
| 08 | Belgium | Travel & Leisure | 1.68× | ||
| 09 | Hornbach | Shopping | 1.67× | ||
| 10 | Family | Kids & Family | 1.67× | ||
| 11 | Rabobank | Business & Career | 1.64× | ||
| 12 | Education | Business & Career | 1.61× | ||
| 13 | Aldi | Shopping | 1.59× | ||
| 14 | Vacations | Travel & Leisure | 1.57× | ||
| 15 | Shoes | Fashion & Accessoires | 1.56× | ||
| 16 | Nature | Home & Garden | 1.56× | ||
| 17 | ABN AMRO | Business & Career | 1.56× | ||
| 18 | Canada | Travel & Leisure | 1.52× | ||
| 19 | Pets | Pets & Animals | 1.51× | ||
| 20 | Kruidvat | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Indulgence | JOY | 1.52× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Individualism | JOY | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.