A data profile of the people who buy, follow and care about Nature in Netherlands — modelled from more than twelve digital signal sources. Nature has an estimated audience of 5,610,815 people in Netherlands.
The average Nature fan in Netherlands is 47.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, Instagram, Jumbo (supermarket), with strongest over-indexing on Max Verstappen (1.51× the country average).
Demographically, the Nature audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nature fan in Netherlands is more female, around 47.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Nature profile in Netherlands.
58.4% are female, 41.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 47.0 |
| Estimated audience size | 5,610,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Nature audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~2M | 1.45× | |
| 02 | North Holland | ~1.5M | 1.36× | |
| 03 | Groningen | ~200K | 1.06× | |
| 04 | Utrecht | ~500K | 1.05× | |
| 05 | North Brabant | ~900K | 1.04× | |
| 06 | Gelderland | ~700K | 1.02× | |
| 07 | Flevoland | ~200K | 1.00× | |
| 08 | Limburg | ~300K | 0.92× | |
| 09 | Overijssel | ~400K | 0.89× | |
| 10 | Friesland | ~200K | 0.87× | |
| 11 | Drenthe | ~100K | 0.80× | |
| 12 | Zeeland | ~90K | 0.71× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vacations | Travel & Leisure | 1.69× | ||
| 02 | Current events | Arts & Culture | 1.63× | ||
| 03 | History | Literature | 1.63× | ||
| 04 | Social media | Business & Career | 1.62× | ||
| 05 | Jumbo (supermarket) | Shopping | 1.61× | ||
| 06 | Hotels | Travel & Leisure | 1.61× | ||
| 07 | Photography | Arts & Culture | 1.58× | ||
| 08 | Family | Kids & Family | 1.57× | ||
| 09 | Beauty | Beauty & Wellness | 1.55× | ||
| 10 | Automobiles | Cars & Mobility | 1.55× | ||
| 11 | Business | Business & Career | 1.54× | ||
| 12 | Cooking | Food & Beverages | 1.53× | ||
| 13 | Physical fitness | Sports | 1.53× | ||
| 14 | Internet & Social Media | 1.52× | |||
| 15 | Magazines | Literature | 1.52× | ||
| 16 | The Hague | Travel & Leisure | 1.52× | ||
| 17 | Max Verstappen | Sports | 1.51× | ||
| 18 | Fitness and wellness | Sports | 1.51× | ||
| 19 | Dutch language | Politics & Society | 1.51× | ||
| 20 | Physical exercise | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.18× | |
| Travelling | THRILL | 1.15× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Sustainability | BALANCE | 0.69× | |
| Individualism | JOY | 0.69× |
Nature has an estimated audience of 5,610,815 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.4% of Nature fans are female, 41.6% are male, with an average age of 47.0 years.
Nature fans show strongest brand affinity for Max Verstappen (1.51×), Instagram (1.52×), and Jumbo (supermarket) (1.61×) over the country average.
Nature fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~1.5M), and North Brabant (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Instagram (1.52×), Jumbo (supermarket) (1.61×), Beauty (1.55×), and Business (1.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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