A data profile of the people who buy, follow and care about Cooking in Netherlands — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 6,060,014 people in Netherlands.
The average Cooking fan in Netherlands is 45.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Movies, Hornbach, with strongest over-indexing on Google Maps (2.06× the country average).
Demographically, the Cooking audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cooking fan in Netherlands is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Cooking profile in Netherlands.
61.0% are female, 39.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.4 |
| Estimated audience size | 6,060,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Cooking audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.56× | |
| 02 | Zuid-Holland | ~2M | 1.37× | |
| 03 | North Brabant | ~1M | 1.07× | |
| 04 | Flevoland | ~200K | 1.04× | |
| 05 | Gelderland | ~800K | 1.02× | |
| 06 | Utrecht | ~500K | 0.97× | |
| 07 | Overijssel | ~400K | 0.97× | |
| 08 | Limburg | ~400K | 0.92× | |
| 09 | Groningen | ~200K | 0.88× | |
| 10 | Friesland | ~200K | 0.86× | |
| 11 | Drenthe | ~200K | 0.86× | |
| 12 | Zeeland | ~100K | 0.86× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blokker | Technology & Electronics | 2.45× | ||
| 02 | MS Mode | Fashion & Accessoires | 2.39× | ||
| 03 | Magnesium | Health | 2.33× | ||
| 04 | MSN | News | 2.25× | ||
| 05 | Spar (retailer) | Shopping | 2.25× | ||
| 06 | Vattenfall | Home & Garden | 2.23× | ||
| 07 | Garden furniture | Home & Garden | 2.17× | ||
| 08 | JYSK | Home & Garden | 2.15× | ||
| 09 | Google Maps | Internet & Social Media | 2.06× | ||
| 10 | Holiday cottage | Travel & Leisure | 1.96× | ||
| 11 | Indeed.com | Business & Career | 1.86× | ||
| 12 | Hygiene | Beauty & Wellness | 1.82× | ||
| 13 | Self-awareness | Health | 1.78× | ||
| 14 | Charity and causes | Business & Career | 1.71× | ||
| 15 | Hornbach | Shopping | 1.60× | ||
| 16 | Drop shipping | Shopping | 1.56× | ||
| 17 | Movies | Movies & TV | 1.55× | ||
| 18 | Belgium | Travel & Leisure | 1.55× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Recipes | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.88× | |
| Community Orientation | OPEN | 1.61× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Creativity | OPEN | 0.94× | |
| Extroversion | THRILL | 0.94× |
Cooking has an estimated audience of 6,060,014 people in Netherlands, concentrated in Zuid-Holland and North Holland.
61.0% of Cooking fans are female, 39.0% are male, with an average age of 45.4 years.
Cooking fans show strongest brand affinity for Google Maps (2.06×), Movies (1.55×), and Hornbach (1.6×) over the country average.
Cooking fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~1.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cooking itself, the audience over-indexes on Movies (1.55×), Hornbach (1.6×), Indeed.com (1.86×), and MS Mode (2.39×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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