Rascasse Audience Intelligence

JYSK Target Market in Netherlands

A data profile of the people who buy, follow and care about JYSK in Netherlands — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 1,768,713 people in Netherlands.

#3among Furniture in Netherlands#82among Brand in Netherlands#48in Home & Garden

The average JYSK fan in Netherlands is 42.5 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Loavies, Loods 5, Danish design, with strongest over-indexing on Loavies (5.77× the country average).

Demographically, the JYSK audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical JYSK fan in Netherlands is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Loavies.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the JYSK profile in Netherlands.

Audience size
1.8M
in Netherlands
Gender
69.3%♀
30.7% male
Age
42.5
average years
Country rank
#653
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JYSK

69.3% are female, 30.7% are male, average age 42.5.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for JYSK audience in Netherlands
MetricValue
Female69.3%
Male30.7%
Average age42.5
Estimated audience size1,768,713
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the JYSK audience in Netherlands
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

3.6%

of the worldwide JYSK audience comes from Netherlands.

Worldwide audience distribution share by country for JYSK
CountryShare
Germany16.3%
Poland7.2%
Spain6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JYSK audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

JYSK customers by region in Netherlands
#RegionReachAffinity×
01Friesland~90K1.27×
02Flevoland~60K1.22×
03Drenthe~60K1.11×
04Limburg~100K1.08×
05Zeeland~40K1.04×
06Overijssel~100K1.03×
07Gelderland~200K1.01×
08Zuid-Holland~400K0.97×
09Groningen~60K0.95×
10North Brabant~300K0.89×
11North Holland~300K0.84×
12Utrecht~80K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JYSK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JYSK audience
#·InterestCategoryAffinity×
01Maisons du MondeHome & Garden7.71×
02ImmowebHome & Garden7.38×
03MajeShopping7.10×
04Loods 5Home & Garden6.93×
05Isabel MarantFashion & Accessoires6.83×
06Horse & RiderPets & Animals6.20×
07LoaviesFashion & Accessoires5.77×
08Danish designHome & Garden5.49×
09Horse trainingPets & Animals5.28×
10Jumping AmsterdamSports5.22×
11Holiday villageTravel & Leisure4.24×
12LeenbakkerHome & Garden3.83×
13Tour de FranceSports3.81×
14Hardware storeHome & Garden3.75×
15IbizaTravel & Leisure3.38×
16Center ParcsTravel & Leisure3.25×
17HorecaTravel & Leisure2.97×
18De BijenkorfShopping2.91×
19HEMAShopping2.54×
20PSV EindhovenSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JYSK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JYSK audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
Price SensitivityPREMIUM1.03×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JYSK audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.48×
IndulgenceJOY0.53×
Family OrientationCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JYSK's target market in Netherlands?

JYSK's target market in Netherlands covers an estimated 1,768,713 people, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of JYSK customers?

69.3% of the JYSK audience are female, 30.7% are male, with an average age of 42.5 years.

03

Which brands do JYSK fans like most?

JYSK fans show strongest brand affinity for Loavies (5.77×), Loods 5 (6.93×), and Danish design (5.49×) over the country average.

04

Where do JYSK fans live in Netherlands?

JYSK fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do JYSK fans also like?

Beyond JYSK itself, the audience over-indexes on Loods 5 (6.93×), Danish design (5.49×), HEMA (2.54×), and Isabel Marant (6.83×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in Netherlands

See JYSK audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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