A data profile of the people who buy, follow and care about VidaXL in Netherlands — modelled from more than twelve digital signal sources. VidaXL has an estimated audience of 1,640,971 people in Netherlands.
The average VidaXL fan in Netherlands is 45.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Bed sheet, Lidl, IKEA, with strongest over-indexing on Bed sheet (8.78× the country average).
Demographically, the VidaXL audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical VidaXL fan in Netherlands is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Bed sheet.
The key figures that characterise the VidaXL profile in Netherlands.
61.0% are female, 39.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.5 |
| Estimated audience size | 1,640,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
Where the VidaXL audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.29× | |
| 02 | Flevoland | ~50K | 1.18× | |
| 03 | Gelderland | ~200K | 1.05× | |
| 04 | Friesland | ~60K | 1.01× | |
| 05 | Drenthe | ~50K | 1.01× | |
| 06 | North Brabant | ~300K | 0.98× | |
| 07 | Overijssel | ~100K | 0.98× | |
| 08 | Zuid-Holland | ~400K | 0.96× | |
| 09 | North Holland | ~200K | 0.78× | |
| 10 | Groningen | ~40K | 0.74× |
The strongest cross-interests of the VidaXL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 8.78× | ||
| 02 | Costa Rica | Travel & Leisure | 7.17× | ||
| 03 | Vitra | Home & Garden | 6.70× | ||
| 04 | Bedroom furniture | Home & Garden | 4.50× | ||
| 05 | Modern architecture | Arts & Culture | 3.73× | ||
| 06 | Scandinavian design | Home & Garden | 3.58× | ||
| 07 | Property finder | Home & Garden | 3.30× | ||
| 08 | Home Appliances | Home & Garden | 3.09× | ||
| 09 | Garden centre | Home & Garden | 2.37× | ||
| 10 | Apartment | Business & Career | 2.21× | ||
| 11 | Lidl | Shopping | 2.05× | ||
| 12 | Documentary movies | Movies & TV | 1.93× | ||
| 13 | Hornbach | Shopping | 1.92× | ||
| 14 | IKEA | Home & Garden | 1.89× | ||
| 15 | Home improvement | Home & Garden | 1.67× | ||
| 16 | Cooking | Food & Beverages | 1.60× | ||
| 17 | Furniture | Home & Garden | 1.54× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.52× | ||
| 19 | Albert Heijn | Shopping | 1.52× | ||
| 20 | AliExpress | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.66× | |
| Design Affinity | PREMIUM | 1.64× | |
| DIY Mentality | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Spirituality | BALANCE | 0.98× | |
| Early Adopter Mentality | POWER | 1.00× |
VidaXL's target market in Netherlands covers an estimated 1,640,971 people, concentrated in Zuid-Holland and North Brabant.
61.0% of the VidaXL audience are female, 39.0% are male, with an average age of 45.5 years.
VidaXL fans show strongest brand affinity for Bed sheet (8.78×), Lidl (2.05×), and IKEA (1.89×) over the country average.
VidaXL fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~300K), and North Holland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond VidaXL itself, the audience over-indexes on Lidl (2.05×), IKEA (1.89×), Modern architecture (3.73×), and Bedroom furniture (4.5×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for VidaXL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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