VidaXL Audience in Germany
VidaXL has an estimated audience of 1,538,993 people in Germany. 59.0% are female, 41.0% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Jack White, Indigenous Australian art, Škoda Kodiaq.
The average VidaXL fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Jack White, with strongest over-indexing on Rossmann (1.74× the country average). Demographically, the VidaXL audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of VidaXL fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.4 |
| Estimated audience size | 1,538,993 |
Audience persona
The typical VidaXL fan in Germany is more female, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,352 | 1.11× |
| Bayern | 225,988 | 0.91× |
| Baden-Württemberg | 193,781 | 0.92× |
| Niedersachsen | 171,044 | 1.14× |
| Hessen | 96,155 | 0.82× |
| Sachsen | 84,214 | 1.12× |
| Rheinland-Pfalz | 82,406 | 1.07× |
| Brandenburg | 66,495 | 1.39× |
| Berlin | 53,498 | 0.78× |
| Sachsen-Anhalt | 52,485 | 1.32× |
| Schleswig-Holstein | 51,329 | 0.93× |
| Thüringen | 48,267 | 1.23× |
| Hamburg | 24,020 | 0.69× |
| Saarland | 21,871 | 1.16× |
| Mecklenburg-Vorpommern | 19,265 | 0.66× |
| Bremen | 9,878 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.74× | Shopping |
| Gil Ofarim | 2× | Music & Radio |
| Jack White | 2.16× | Movies & TV |
| Indigenous Australian art | 6.02× | Arts & Culture |
| Škoda Kodiaq | 1.78× | Cars & Mobility |
| Information sensitivity | 3.16× | Technology & Electronics |
| Vijesti.ba | 2.26× | News |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Microsoft Exchange Server | 5.78× | Technology & Electronics |
| Gloria | 2.08× | Music & Radio |
| Huck (magazine) | 4.06× | Internet & Social Media |
| The Equalizer | 2.08× | Movies & TV |
| Building insulation | 1.76× | Home & Garden |
| Emil Nolde | 2.13× | Arts & Culture |
| Soldering iron | 2.13× | Home & Garden |
| La Crosse, Wisconsin | 2.17× | Travel & Leisure |
| Celtic mythology | 2× | Arts & Culture |
| Carrie (novel) | 2.14× | Literature |
| Coworking | 1.5× | Business & Career |
| Throne of Glass | 2.07× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.8 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 14.4% |
| Germany | 13.9% |
| France | 9.3% |
See VidaXL audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does VidaXL have in Germany?
VidaXL has an estimated audience of 1,538,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VidaXL fans?
59.0% of VidaXL fans are female, 41.0% are male, with an average age of 42.4 years.
Which brands do VidaXL fans like most?
VidaXL fans show strongest brand affinity for Rossmann (1.74×), Gil Ofarim (2×), and Jack White (2.16×) over the country average.
Where do VidaXL fans live in Germany?
VidaXL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,352), Bayern (reach 225,988), and Baden-Württemberg (reach 193,781). These three regions account for the largest share of the active audience.
What other brands do VidaXL fans also like?
Beyond VidaXL itself, the audience over-indexes on Gil Ofarim (2×), Jack White (2.16×), Indigenous Australian art (6.02×), and Škoda Kodiaq (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VidaXL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.