A data profile of the people who buy, follow and care about Apartment in Netherlands — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 3,160,702 people in Netherlands.
The average Apartment fan in Netherlands is 46.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include IKEA, Kwantum, Bedroom, with strongest over-indexing on IKEA (1.56× the country average).
Demographically, the Apartment audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Apartment fan in Netherlands is more female, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Apartment profile in Netherlands.
59.5% are female, 40.5% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.9 |
| Estimated audience size | 3,160,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Apartment audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.43× | |
| 02 | Zuid-Holland | ~1M | 1.30× | |
| 03 | North Brabant | ~600K | 1.11× | |
| 04 | Limburg | ~200K | 1.04× | |
| 05 | Flevoland | ~90K | 1.01× | |
| 06 | Gelderland | ~400K | 1.00× | |
| 07 | Overijssel | ~200K | 0.97× | |
| 08 | Utrecht | ~200K | 0.93× | |
| 09 | Friesland | ~100K | 0.84× | |
| 10 | Zeeland | ~60K | 0.84× | |
| 11 | Groningen | ~90K | 0.81× | |
| 12 | Drenthe | ~80K | 0.81× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.49× | ||
| 02 | Garden furniture | Home & Garden | 3.01× | ||
| 03 | Dining room | Home & Garden | 2.81× | ||
| 04 | Architecture & Interior Design | Home & Garden | 2.79× | ||
| 05 | Modern architecture | Arts & Culture | 2.74× | ||
| 06 | Home repair | Home & Garden | 2.65× | ||
| 07 | Bedroom | Home & Garden | 2.63× | ||
| 08 | Home construction | Home & Garden | 2.59× | ||
| 09 | Home Interior Design | Home & Garden | 2.59× | ||
| 10 | Real property | Home & Garden | 2.50× | ||
| 11 | Home Interiors | Home & Garden | 2.31× | ||
| 12 | Bathroom | Home & Garden | 2.30× | ||
| 13 | Renovation | Home & Garden | 2.24× | ||
| 14 | Living room | Home & Garden | 2.17× | ||
| 15 | Chair | Home & Garden | 2.05× | ||
| 16 | Bed | Home & Garden | 1.99× | ||
| 17 | Kwantum | Home & Garden | 1.68× | ||
| 18 | House | Home & Garden | 1.67× | ||
| 19 | Real estate | Business & Career | 1.64× | ||
| 20 | IKEA | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Travelling | THRILL | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.61× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.65× |
Apartment has an estimated audience of 3,160,702 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.5% of Apartment fans are female, 40.5% are male, with an average age of 46.9 years.
Apartment fans show strongest brand affinity for IKEA (1.56×), Kwantum (1.68×), and Bedroom (2.63×) over the country average.
Apartment fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Kwantum (1.68×), Bedroom (2.63×), Renovation (2.24×), and Home repair (2.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.