A data profile of the people who buy, follow and care about House in Netherlands — modelled from more than twelve digital signal sources. House has an estimated audience of 4,982,306 people in Netherlands.
The average House fan in Netherlands is 46.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Rabobank, Hornbach, with strongest over-indexing on Jumbo (supermarket) (1.73× the country average).
Demographically, the House audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical House fan in Netherlands is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the House profile in Netherlands.
57.6% are female, 42.4% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.7 |
| Estimated audience size | 4,982,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide House audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~200K | 1.27× | |
| 02 | North Holland | ~1M | 1.25× | |
| 03 | Zuid-Holland | ~1.5M | 1.10× | |
| 04 | North Brabant | ~800K | 1.07× | |
| 05 | Limburg | ~300K | 1.00× | |
| 06 | Gelderland | ~600K | 0.95× | |
| 07 | Overijssel | ~300K | 0.92× | |
| 08 | Utrecht | ~300K | 0.89× | |
| 09 | Drenthe | ~100K | 0.88× | |
| 10 | Groningen | ~100K | 0.87× | |
| 11 | Friesland | ~200K | 0.85× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.39× | ||
| 02 | Walking | Sports | 2.28× | ||
| 03 | Hornbach | Shopping | 1.79× | ||
| 04 | Internet & Social Media | 1.79× | |||
| 05 | Rabobank | Business & Career | 1.76× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.73× | ||
| 07 | ABN AMRO | Business & Career | 1.73× | ||
| 08 | Kitchen | Home & Garden | 1.73× | ||
| 09 | Etos | Health | 1.72× | ||
| 10 | Belgium | Travel & Leisure | 1.70× | ||
| 11 | Hair products | Beauty & Wellness | 1.68× | ||
| 12 | Happiness | Health | 1.64× | ||
| 13 | Aldi | Shopping | 1.62× | ||
| 14 | Family | Kids & Family | 1.62× | ||
| 15 | Bol.com | Shopping | 1.59× | ||
| 16 | Vacations | Travel & Leisure | 1.58× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Psychology | Business & Career | 1.57× | ||
| 19 | Education | Business & Career | 1.56× | ||
| 20 | Ziggo | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.47× | |
| Extroversion | THRILL | 1.37× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.99× | |
| Risk Appetite | THRILL | 0.99× | |
| Social Media Usage | JOY | 1.00× |
House has an estimated audience of 4,982,306 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.6% of House fans are female, 42.4% are male, with an average age of 46.7 years.
House fans show strongest brand affinity for Jumbo (supermarket) (1.73×), Rabobank (1.76×), and Hornbach (1.79×) over the country average.
House fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Rabobank (1.76×), Hornbach (1.79×), WhatsApp (1.79×), and Real property (3.39×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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