A data profile of the people who buy, follow and care about House in Spain — modelled from more than twelve digital signal sources. House has an estimated audience of 13,640,253 people in Spain.
House has an estimated audience of 13,640,253 people in Spain. 61.9% are female, 38.1% are male, average age 47.2. Top brand affinities: Iberia (airline), WhatsApp, Family, Mango, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Family, with strongest over-indexing on Iberia (airline) (2.39× the country average).
Demographically, the House audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical House fan in Spain is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the House profile in Spain.
61.9% are female, 38.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 47.2 |
| Estimated audience size | 13,640,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide House audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.15× | ||
| 02 | Mango | Shopping | 2.70× | ||
| 03 | Refrigerator | Home & Garden | 2.63× | ||
| 04 | Internet & Social Media | 2.43× | |||
| 05 | Iberia (airline) | Travel & Leisure | 2.39× | ||
| 06 | Local food | Food & Beverages | 2.23× | ||
| 07 | Livemusic | Music & Radio | 2.22× | ||
| 08 | Distilled beverage | Food & Beverages | 2.10× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 10 | Aldi | Shopping | 1.91× | ||
| 11 | MSN | News | 1.90× | ||
| 12 | IBEX 35 | Business & Career | 1.76× | ||
| 13 | Julio Iglesias | Music & Radio | 1.74× | ||
| 14 | Caixabank | Business & Career | 1.72× | ||
| 15 | Kitchen | Home & Garden | 1.70× | ||
| 16 | Home improvement | Home & Garden | 1.65× | ||
| 17 | Spas | Beauty & Wellness | 1.58× | ||
| 18 | IKEA | Home & Garden | 1.57× | ||
| 19 | Family | Kids & Family | 1.56× | ||
| 20 | Home Appliances | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Tradition | CONSERVATISM | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.