House Audience in Spain
House has an estimated audience of 13,640,253 people in Spain. 61.9% are female, 38.1% are male, average age 47.2. Top brand affinities: Singer-songwriter, MSN, Aldi, Sports nutrition, TripAdvisor.
Top brand affinities include Singer-songwriter, MSN, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the House audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 47.2 |
| Estimated audience size | 13,640,253 |
Audience persona
The typical House fan in Spain is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.56× | News |
| Aldi | 3.45× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.94× | Travel & Leisure |
| Julio Iglesias | 2.92× | Music & Radio |
| Livemusic | 3.88× | Music & Radio |
| Local food | 3.36× | Food & Beverages |
| Movistar | 2.44× | Technology & Electronics |
| Stradivarius | 2.54× | Shopping |
| CAC 40 | 2.84× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Conforama | 3.19× | Home & Garden |
| Oncology | 5.64× | Health |
| Mapfre | 2.53× | Business & Career |
| Orange | 2.69× | Technology & Electronics |
| 1.65× | Internet & Social Media | |
| Zara Home | 2.57× | Home & Garden |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.02 |
| Family Orientation | CONSERVATISM | 1.02 |
| Luxury Orientation | PREMIUM | 0.99 |
| Need for Security | CONSERVATISM | 0.97 |
| DIY Mentality | THRILL | 0.94 |
| Quality Awareness | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.