House Audience in Brazil
House has an estimated audience of 23,506,041 people in Brazil. 62.4% are female, 37.6% are male, average age 42.1. Top brand affinities: Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, São Paulo FC, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.97× the country average). Demographically, the House audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.1 |
| Estimated audience size | 23,506,041 |
Audience persona
The typical House fan in Brazil is more female, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.97× | Sports |
| Polo Ralph Lauren | 19.07× | Fashion & Accessoires |
| Sport Club Corinthians Paulista | 2.09× | Sports |
| São Paulo FC | 2.02× | Sports |
| Neymar | 2.36× | Sports |
| Harry Potter | 1.74× | Movies & TV |
| Smart device | 6.96× | Technology & Electronics |
| Cruzeiro Esporte Clube | 1.72× | Sports |
| Fast food | 2.51× | Food & Beverages |
| AliExpress | 2.78× | Shopping |
| Santos FC | 1.52× | Sports |
| Sport Club Internacional | 1.83× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.12× | Sports |
| SUVs | 2.61× | Cars & Mobility |
| UEFA Champions League | 2.21× | Sports |
| Nature | 1.81× | Home & Garden |
| Discounts and allowances | 2.96× | Shopping |
| TikTok | 2.06× | Internet & Social Media |
| Sephora | 2.84× | Shopping |
| Honda | 2.43× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.28 |
| Mindfulness | BALANCE | 2.07 |
| Urban Lifestyle | OPEN | 1.54 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Price Sensitivity | PREMIUM | 1.52 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.