A data profile of the people who buy, follow and care about House in Brazil — modelled from more than twelve digital signal sources. House has an estimated audience of 23,506,041 people in Brazil.
House has an estimated audience of 23,506,041 people in Brazil. 62.4% are female, 37.6% are male, average age 42.1. Top brand affinities: MSN, Hairstyle, Lodging, Churrascaria, Waxing.
Top brand affinities include MSN, Hairstyle, Lodging, with strongest over-indexing on MSN (1.56× the country average).
Demographically, the House audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical House fan in Brazil is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for MSN.
The key figures that characterise the House profile in Brazil.
62.4% are female, 37.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.1 |
| Estimated audience size | 23,506,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide House audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 1.91× | ||
| 02 | Sodimac | Home & Garden | 1.67× | ||
| 03 | Drywall | Home & Garden | 1.66× | ||
| 04 | Makita | Home & Garden | 1.64× | ||
| 05 | Duvet | Home & Garden | 1.64× | ||
| 06 | Flea market | Home & Garden | 1.64× | ||
| 07 | Christmas decoration | Home & Garden | 1.64× | ||
| 08 | IKEA | Home & Garden | 1.64× | ||
| 09 | Masonry | Home & Garden | 1.63× | ||
| 10 | Churrascaria | Food & Beverages | 1.62× | ||
| 11 | Meryl Streep | Movies & TV | 1.61× | ||
| 12 | MSN | News | 1.56× | ||
| 13 | WD-40 | Home & Garden | 1.56× | ||
| 14 | Lodging | Travel & Leisure | 1.52× | ||
| 15 | Yahoo! | Internet & Social Media | 1.52× | ||
| 16 | Futon | Home & Garden | 1.52× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 18 | Waxing | Beauty & Wellness | 1.50× | ||
| 19 | Automobile repair shop | Cars & Mobility | 1.50× | ||
| 20 | OQVestir | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Design Affinity | PREMIUM | 1.24× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.89× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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