A data profile of the people who buy, follow and care about Waxing in Brazil — modelled from more than twelve digital signal sources. Waxing has an estimated audience of 5,012,738 people in Brazil.
The average Waxing fan in Brazil is 37.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Facial nerve, Hair removal, Tweezers, with strongest over-indexing on Facial nerve (46.41× the country average).
Demographically, the Waxing audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Waxing fan in Brazil is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Facial nerve.
The key figures that characterise the Waxing profile in Brazil.
85.1% are female, 14.9% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 85.1% |
| Male | 14.9% |
| Average age | 37.3 |
| Estimated audience size | 5,012,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Waxing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 14.0% |
| Italy | 5.4% |
Where the Waxing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.57× | |
| 02 | Rio de Janeiro | ~700K | 1.44× | |
| 03 | São Paulo | ~2M | 1.36× | |
| 04 | Pernambuco | ~300K | 1.19× | |
| 05 | Santa Catarina | ~300K | 1.18× | |
| 06 | Minas Gerais | ~600K | 1.17× | |
| 07 | Ceará | ~200K | 1.12× | |
| 08 | Goiás | ~200K | 1.11× | |
| 09 | Rio Grande do Sul | ~300K | 1.08× | |
| 10 | Paraná | ~300K | 1.07× | |
| 11 | Paraíba | ~100K | 1.06× | |
| 12 | Espírito Santo | ~100K | 1.05× | |
| 13 | Alagoas | ~80K | 1.03× | |
| 14 | Bahia | ~300K | 1.02× | |
| 15 | Rio Grande do Norte | ~80K | 1.02× | |
| 16 | Sergipe | ~50K | 0.99× | |
| 17 | Roraima | ~10K | 0.99× | |
| 18 | Amazonas | ~80K | 0.97× | |
| 19 | Amapá | ~20K | 0.96× | |
| 20 | Acre | ~20K | 0.96× | |
| 21 | Mato Grosso do Sul | ~70K | 0.95× | |
| 22 | Tocantins | ~30K | 0.92× | |
| 23 | Rondônia | ~40K | 0.91× | |
| 24 | Piauí | ~60K | 0.90× | |
| 25 | Maranhão | ~100K | 0.85× | |
| 26 | Mato Grosso | ~80K | 0.85× | |
| 27 | Pará | ~100K | 0.83× |
The strongest cross-interests of the Waxing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial nerve | Health | 46.41× | ||
| 02 | Tweezers | Health | 43.97× | ||
| 03 | Threading (epilation) | Beauty & Wellness | 27.47× | ||
| 04 | anahi | Movies & TV | 23.06× | ||
| 05 | Axilla | Health | 19.31× | ||
| 06 | Laser diode | Technology & Electronics | 14.54× | ||
| 07 | Perspiration | Health | 10.41× | ||
| 08 | Hair removal | Beauty & Wellness | 7.98× | ||
| 09 | Nail salon | Beauty & Wellness | 6.62× | ||
| 10 | Pedicure | Beauty & Wellness | 6.22× | ||
| 11 | Nail art | Beauty & Wellness | 5.62× | ||
| 12 | Artificial nails | Beauty & Wellness | 4.84× | ||
| 13 | Manicure | Beauty & Wellness | 4.50× | ||
| 14 | Permanent makeup | Beauty & Wellness | 4.36× | ||
| 15 | Eyebrow | Beauty & Wellness | 3.10× | ||
| 16 | Manicure & Pedicure | Beauty & Wellness | 2.78× | ||
| 17 | Andressa Urach | Fashion & Accessoires | 2.63× | ||
| 18 | Preta Gil | Music & Radio | 2.25× | ||
| 19 | Portuguese language | Politics & Society | 1.69× | ||
| 20 | Seleção Brasileira | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Spirituality | BALANCE | 1.46× | |
| Creativity | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Career Orientation | POWER | 0.65× |
Waxing has an estimated audience of 5,012,738 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
85.1% of Waxing fans are female, 14.9% are male, with an average age of 37.3 years.
Waxing fans show strongest brand affinity for Facial nerve (46.41×), Hair removal (7.98×), and Tweezers (43.97×) over the country average.
Waxing fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Waxing itself, the audience over-indexes on Hair removal (7.98×), Tweezers (43.97×), anahi (23.06×), and Axilla (19.31×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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