A data profile of the people who buy, follow and care about Nail salon in Brazil — modelled from more than twelve digital signal sources. Nail salon has an estimated audience of 5,170,060 people in Brazil.
The average Nail salon fan in Brazil is 37.4 years old, more female, and lives primarily in Rio de Janeiro.
The audience is concentrated in Rio de Janeiro, São Paulo, Bahia.
Top brand affinities include Artificial nails, Nail art, Pedicure, with strongest over-indexing on Artificial nails (21.51× the country average).
Demographically, the Nail salon audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Nail salon fan in Brazil is more female, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Artificial nails.
The key figures that characterise the Nail salon profile in Brazil.
82.2% are female, 17.8% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 37.4 |
| Estimated audience size | 5,170,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Nail salon audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 15.7% |
| Italy | 5.4% |
Where the Nail salon audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~3M | 5.76× | |
| 02 | Santa Catarina | ~400K | 1.61× | |
| 03 | Bahia | ~500K | 1.43× | |
| 04 | São Paulo | ~2M | 1.35× | |
| 05 | Amapá | ~20K | 1.05× | |
| 06 | Roraima | ~10K | 1.02× | |
| 07 | Acre | ~20K | 1.01× | |
| 08 | Rio Grande do Norte | ~90K | 1.00× | |
| 09 | Tocantins | ~30K | 0.97× | |
| 10 | Rondônia | ~40K | 0.96× | |
| 11 | Pernambuco | ~200K | 0.95× | |
| 12 | Amazonas | ~90K | 0.95× | |
| 13 | Alagoas | ~70K | 0.95× | |
| 14 | Sergipe | ~50K | 0.95× | |
| 15 | Piauí | ~70K | 0.94× | |
| 16 | Federal District | ~80K | 0.93× | |
| 17 | Mato Grosso do Sul | ~70K | 0.93× | |
| 18 | Paraíba | ~100K | 0.92× | |
| 19 | Mato Grosso | ~90K | 0.91× | |
| 20 | Maranhão | ~100K | 0.90× | |
| 21 | Espírito Santo | ~100K | 0.88× | |
| 22 | Paraná | ~300K | 0.87× | |
| 23 | Pará | ~100K | 0.87× | |
| 24 | Ceará | ~200K | 0.86× | |
| 25 | Goiás | ~200K | 0.86× | |
| 26 | Rio Grande do Sul | ~200K | 0.80× | |
| 27 | Minas Gerais | ~400K | 0.70× |
The strongest cross-interests of the Nail salon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artificial nails | Beauty & Wellness | 21.51× | ||
| 02 | Nail file | Beauty & Wellness | 21.18× | ||
| 03 | Pedicure | Beauty & Wellness | 17.39× | ||
| 04 | Nail art | Beauty & Wellness | 17.09× | ||
| 05 | Pretty Nails | Beauty & Wellness | 14.92× | ||
| 06 | Nail clipper | Beauty & Wellness | 12.90× | ||
| 07 | Nail polish | Beauty & Wellness | 10.70× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 10.35× | ||
| 09 | Shellac | Beauty & Wellness | 9.76× | ||
| 10 | Glass fiber | Technology & Electronics | 8.13× | ||
| 11 | Permanent makeup | Beauty & Wellness | 6.30× | ||
| 12 | Manicure & Pedicure | Beauty & Wellness | 5.59× | ||
| 13 | Eyebrow | Beauty & Wellness | 5.52× | ||
| 14 | Hand | Health | 5.49× | ||
| 15 | Waxing | Beauty & Wellness | 5.39× | ||
| 16 | Stretching | Sports | 5.36× | ||
| 17 | Foundation (cosmetics) | Beauty & Wellness | 4.90× | ||
| 18 | Eye liner | Beauty & Wellness | 4.55× | ||
| 19 | Lip gloss | Beauty & Wellness | 4.17× | ||
| 20 | Hair removal | Beauty & Wellness | 3.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.77× | |
| Creativity | OPEN | 1.44× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.49× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.57× |
Nail salon has an estimated audience of 5,170,060 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
82.2% of Nail salon fans are female, 17.8% are male, with an average age of 37.4 years.
Nail salon fans show strongest brand affinity for Artificial nails (21.51×), Nail art (17.09×), and Pedicure (17.39×) over the country average.
Nail salon fans in Brazil are most concentrated in Rio de Janeiro (reach ~3M), São Paulo (reach ~2M), and Bahia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nail salon itself, the audience over-indexes on Nail art (17.09×), Pedicure (17.39×), Nail polish (10.7×), and Pretty Nails (14.92×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nail salon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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