Nail salon Audience in United States

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Nail salon has an estimated audience of 18,105,947 people in United States. 76.5% are female, 23.5% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Nail polish, Pedicure, Artificial nails, Hair Extensions, Gel nails.

The average Nail salon fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nail polish, Pedicure, Artificial nails, with strongest over-indexing on Nail polish (7.67× the country average). Demographically, the Nail salon audience skews more female with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Nails

Demographics of Nail salon fans

Demographic split for Nail salon audience in United States
MetricValue
Female76.5%
Male23.5%
Average age34.5
Estimated audience size18,105,947

Audience persona

The typical Nail salon fan in United States is more female, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nail polish.

Top regions in United States

Top regions ranked by reach for Nail salon in United States
RegionReachAffinity
California2,169,5291.09×
Texas2,012,5631.29×
Florida1,641,8491.34×
New York1,422,8671.41×
Georgia770,2271.38×
North Carolina679,1081.25×
Illinois647,4501.07×
Pennsylvania629,4841.03×
Virginia624,0031.41×
New Jersey538,2321.17×
Ohio494,2330.89×
Michigan428,8790.91×
Washington401,4171.11×
Massachusetts381,7881.07×
Arizona381,1931.03×
Maryland372,2681.2×
Tennessee363,4091×
Colorado352,8401.24×
South Carolina323,2791.19×
Indiana295,5340.89×
Missouri269,9020.92×
Alabama235,8310.93×
Oregon232,5041.12×
Minnesota221,9330.86×
Louisiana219,5080.94×
Wisconsin218,1320.8×
Oklahoma211,0591.05×
Kentucky196,9670.87×
Connecticut184,4931.02×
Nevada170,8820.98×
Utah145,4660.9×
Kansas128,2860.9×
Arkansas128,2450.86×
Iowa126,3370.85×
Mississippi110,0640.74×
Washington, District of Columbia104,0901.91×
New Mexico96,3661.06×
Hawaii91,2691.17×
Nebraska76,8990.85×
Idaho76,5160.84×
Rhode Island53,8960.94×
Delaware53,7571.08×
New Hampshire53,4940.75×
West Virginia48,7660.58×
Maine45,4950.7×
Alaska41,5651.07×
Montana33,2680.66×
South Dakota26,0910.62×
North Dakota26,0240.7×
Vermont22,7350.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nail salon audience
BrandAffinityCategory
Nail polish7.67×Beauty & Wellness
Pedicure7.39×Beauty & Wellness
Artificial nails7.18×Beauty & Wellness
Hair Extensions4.97×Beauty & Wellness
Gel nails10.67×Beauty & Wellness
Manicure4.73×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Macy's2.67×Shopping
Braid3.71×Home & Garden
Curly Hair3.93×Beauty & Wellness
Eyelash extensions4.44×Beauty & Wellness
Wig3.23×Beauty & Wellness
ULTA Beauty3.22×Beauty & Wellness
Nail art4.46×Beauty & Wellness
Shoes1.84×Fashion & Accessoires
Euphoria1.65×Movies & TV
Sephora2.52×Shopping
Natural skin care3.67×Beauty & Wellness
Fashion Nova3.08×Shopping
Eyebrow3.84×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nail salon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
Price SensitivityPREMIUM1.18
Luxury OrientationPREMIUM1.18
Early Adopter MentalityPOWER1.16
Pet OwnershipJOY1.13
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Nail salon
CountryShare
United States15.9%
Japan15.8%
Italy5.4%

See Nail salon audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Nail salon have in United States?

Nail salon has an estimated audience of 18,105,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Nail salon fans?

76.5% of Nail salon fans are female, 23.5% are male, with an average age of 34.5 years.

Which brands do Nail salon fans like most?

Nail salon fans show strongest brand affinity for Nail polish (7.67×), Pedicure (7.39×), and Artificial nails (7.18×) over the country average.

Where do Nail salon fans live in United States?

Nail salon fans in United States are most concentrated in California (reach 2,169,529), Texas (reach 2,012,563), and Florida (reach 1,641,849). These three regions account for the largest share of the active audience.

What other brands do Nail salon fans also like?

Beyond Nail salon itself, the audience over-indexes on Pedicure (7.39×), Artificial nails (7.18×), Hair Extensions (4.97×), and Gel nails (10.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nail salon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.