Rascasse Audience Intelligence

Nail art Audience in United States

A data profile of the people who buy, follow and care about Nail art in United States — modelled from more than twelve digital signal sources. Nail art has an estimated audience of 18,398,799 people in United States.

#4among Nails in United States#1256among Topic in United States#47in Beauty & Wellness

The average Nail art fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Englishtown, New Jersey, Republic Records, Hair Extensions, with strongest over-indexing on Englishtown, New Jersey (235.98× the country average).

Demographically, the Nail art audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nail art fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Englishtown, New Jersey.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail art profile in United States.

Audience size
18.4M
in United States
Gender
75.6%♀
24.4% male
Age
33.7
average years
Country rank
#1825
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail art fans

75.6% are female, 24.4% are male, average age 33.7.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Nail art audience in United States
MetricValue
Female75.6%
Male24.4%
Average age33.7
Estimated audience size18,398,799
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Nail art audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Nail art audience comes from United States.

Worldwide audience distribution share by country for Nail art
CountryShare
Japan14.3%
China12.8%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail art audience in United States is strongest.

Fig. 05

Top regions by affinity

Nail art fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K2.19×
02Delaware~90K1.70×
03Indiana~500K1.46×
04Alabama~300K1.32×
05Arizona~500K1.25×
06South Dakota~50K1.24×
07Michigan~600K1.22×
08Florida~1.5M1.20×
09Missouri~300K1.16×
10Wisconsin~300K1.16×
11Wyoming~30K1.16×
12Kentucky~300K1.14×
13Idaho~100K1.14×
14Utah~200K1.12×
15Virginia~500K1.11×
16Georgia~600K1.09×
17New Jersey~500K1.09×
18Tennessee~400K1.08×
19Nevada~200K1.08×
20Iowa~200K1.03×
21Hawaii~80K1.02×
22New York~1M1.00×
23Washington~400K0.99×
24Ohio~600K0.98×
25Montana~50K0.97×
26Oklahoma~200K0.96×
27Arkansas~100K0.96×
28Connecticut~200K0.93×
29Nebraska~90K0.93×
30West Virginia~80K0.92×
31California~2M0.90×
32Illinois~500K0.88×
33South Carolina~200K0.88×
34Oregon~200K0.88×
35North Carolina~500K0.87×
36New Mexico~80K0.87×
37Texas~1.5M0.86×
38Pennsylvania~500K0.85×
39Alaska~30K0.85×
40Mississippi~100K0.84×
41Louisiana~200K0.81×
42Maine~50K0.81×
43North Dakota~30K0.81×
44Maryland~200K0.77×
45Colorado~200K0.75×
46Rhode Island~40K0.73×
47New Hampshire~50K0.72×
48Minnesota~200K0.71×
49Massachusetts~200K0.69×
50Washington, District of Columbia~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Nail art, United States
0.68×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nail art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nail art audience
#·InterestCategoryAffinity×
01Englishtown, New JerseyTravel & Leisure235.98×
02Republic RecordsMusic & Radio124.12×
03Long LashesBeauty & Wellness6.06×
04Long hairBeauty & Wellness4.27×
05Nail salonBeauty & Wellness4.27×
06Artificial nailsBeauty & Wellness4.24×
07Hair ExtensionsBeauty & Wellness4.23×
08Nail polishBeauty & Wellness4.17×
09PedicureBeauty & Wellness3.83×
10EyelashBeauty & Wellness3.58×
11Hair coloringBeauty & Wellness3.36×
12Dog loversPets & Animals3.20×
13ShampooBeauty & Wellness3.17×
14BraidHome & Garden3.04×
151080iTechnology & Electronics2.86×
16SephoraShopping2.46×
17KPop Demon HuntersMovies & TV2.31×
18MemeInternet & Social Media2.13×
19SpotifyInternet & Social Media1.70×
20VehiclesCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nail art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nail art audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.82×
Quality AwarenessPREMIUM1.66×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nail art audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.55×
Community OrientationOPEN0.74×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nail art have in United States?

Nail art has an estimated audience of 18,398,799 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Nail art fans?

75.6% of Nail art fans are female, 24.4% are male, with an average age of 33.7 years.

03

Which brands do Nail art fans like most?

Nail art fans show strongest brand affinity for Englishtown, New Jersey (235.98×), Republic Records (124.12×), and Hair Extensions (4.23×) over the country average.

04

Where do Nail art fans live in United States?

Nail art fans in United States are most concentrated in California (reach ~2M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nail art fans also like?

Beyond Nail art itself, the audience over-indexes on Republic Records (124.12×), Hair Extensions (4.23×), Long hair (4.27×), and Long Lashes (6.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in United States

See Nail art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nail art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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