A data profile of the people who buy, follow and care about Nail art in Italy — modelled from more than twelve digital signal sources. Nail art has an estimated audience of 8,207,307 people in Italy.
The average Nail art fan in Italy is 38.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
The key figures that characterise the Nail art profile in Italy.
74.6% are female, 25.4% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 38.8 |
| Estimated audience size | 8,207,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Nail art audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 14.3% |
| China | 12.8% |
| United States | 12.7% |
Where the Nail art audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1M | 1.48× | |
| 02 | Campania | ~1.5M | 1.41× | |
| 03 | Puglia | ~700K | 1.28× | |
| 04 | Lazio | ~1M | 1.22× | |
| 05 | Abruzzo | ~200K | 1.22× | |
| 06 | Calabria | ~300K | 1.18× | |
| 07 | Tuscany | ~600K | 1.11× | |
| 08 | Basilicata | ~80K | 1.04× | |
| 09 | Lombardy | ~1.5M | 1.03× | |
| 10 | Marche | ~200K | 0.99× | |
| 11 | Umbria | ~100K | 0.96× | |
| 12 | Molise | ~40K | 0.96× | |
| 13 | Piedmont | ~500K | 0.90× | |
| 14 | Emilia-Romagna | ~600K | 0.88× | |
| 15 | Aosta Valley | ~20K | 0.84× | |
| 16 | Veneto | ~500K | 0.83× | |
| 17 | Friuli-Venezia Giulia | ~100K | 0.82× | |
| 18 | Liguria | ~200K | 0.80× | |
| 19 | Sardinia | ~200K | 0.80× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Nail art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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