A data profile of the people who buy, follow and care about Manicure in Italy — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 7,873,444 people in Italy.
The average Manicure fan in Italy is 39.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pedicure, Nail salon, Artificial nails, with strongest over-indexing on Pedicure (11.19× the country average).
Demographically, the Manicure audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Manicure fan in Italy is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure profile in Italy.
78.5% are female, 21.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 39.3 |
| Estimated audience size | 7,873,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Manicure audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.4% |
| Italy | 5.4% |
Where the Manicure audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.48× | |
| 02 | Lazio | ~1.5M | 1.37× | |
| 03 | Sicilia | ~900K | 1.25× | |
| 04 | Tuscany | ~600K | 1.24× | |
| 05 | Piedmont | ~700K | 1.16× | |
| 06 | Emilia-Romagna | ~700K | 1.11× | |
| 07 | Campania | ~900K | 1.05× | |
| 08 | Puglia | ~600K | 1.01× | |
| 09 | Liguria | ~200K | 1.00× | |
| 10 | Veneto | ~600K | 0.99× | |
| 11 | Abruzzo | ~200K | 0.95× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 13 | Calabria | ~200K | 0.93× | |
| 14 | Marche | ~200K | 0.93× | |
| 15 | Basilicata | ~70K | 0.92× | |
| 16 | Aosta Valley | ~20K | 0.92× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.91× | |
| 18 | Sardinia | ~200K | 0.90× | |
| 19 | Umbria | ~100K | 0.88× | |
| 20 | Molise | ~30K | 0.88× |
The strongest cross-interests of the Manicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 11.19× | ||
| 02 | Nail salon | Beauty & Wellness | 10.75× | ||
| 03 | Artificial nails | Beauty & Wellness | 8.98× | ||
| 04 | Gel nails | Beauty & Wellness | 8.75× | ||
| 05 | Nail polish | Beauty & Wellness | 8.65× | ||
| 06 | Shellac | Beauty & Wellness | 7.50× | ||
| 07 | Nail art | Beauty & Wellness | 6.96× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 5.72× | ||
| 09 | Eyelash | Beauty & Wellness | 5.60× | ||
| 10 | Pretty Nails | Beauty & Wellness | 5.10× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 4.79× | ||
| 12 | Keratin | Beauty & Wellness | 4.61× | ||
| 13 | Lip gloss | Beauty & Wellness | 4.57× | ||
| 14 | Eyebrow | Beauty & Wellness | 4.40× | ||
| 15 | Eye shadow | Beauty & Wellness | 4.11× | ||
| 16 | Permanent makeup | Beauty & Wellness | 3.61× | ||
| 17 | Zadar | Travel & Leisure | 2.69× | ||
| 18 | Skin care | Beauty & Wellness | 2.61× | ||
| 19 | Message in a Bottle (film) | Movies & TV | 1.75× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.71× | |
| Creativity | OPEN | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.70× |
Manicure has an estimated audience of 7,873,444 people in Italy, concentrated in Lombardy and Lazio.
78.5% of Manicure fans are female, 21.5% are male, with an average age of 39.3 years.
Manicure fans show strongest brand affinity for Pedicure (11.19×), Nail salon (10.75×), and Artificial nails (8.98×) over the country average.
Manicure fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Manicure itself, the audience over-indexes on Nail salon (10.75×), Artificial nails (8.98×), Nail polish (8.65×), and Nail art (6.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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