A data profile of the people who buy, follow and care about Eye shadow in Italy — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 4,740,562 people in Italy.
The average Eye shadow fan in Italy is 38.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Lip gloss, Concealer, Makeup Lessons, with strongest over-indexing on Lip gloss (8.39× the country average).
Demographically, the Eye shadow audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eye shadow fan in Italy is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.
The key figures that characterise the Eye shadow profile in Italy.
80.2% are female, 19.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 38.0 |
| Estimated audience size | 4,740,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Eye shadow audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 17.2% |
| China | 11.7% |
| United States | 11.7% |
Where the Eye shadow audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.25× | |
| 02 | Campania | ~600K | 1.07× | |
| 03 | Sicilia | ~400K | 1.04× | |
| 04 | Veneto | ~400K | 1.04× | |
| 05 | Molise | ~20K | 1.04× | |
| 06 | Basilicata | ~40K | 1.03× | |
| 07 | Piedmont | ~400K | 1.02× | |
| 08 | Aosta Valley | ~10K | 1.01× | |
| 09 | Emilia-Romagna | ~400K | 1.00× | |
| 10 | Puglia | ~300K | 0.99× | |
| 11 | Tuscany | ~300K | 0.98× | |
| 12 | Friuli-Venezia Giulia | ~90K | 0.98× | |
| 13 | Umbria | ~80K | 0.98× | |
| 14 | Sardinia | ~100K | 0.97× | |
| 15 | Trentino-Alto Adige/Südtirol | ~90K | 0.97× | |
| 16 | Lazio | ~600K | 0.96× | |
| 17 | Calabria | ~100K | 0.96× | |
| 18 | Abruzzo | ~100K | 0.96× | |
| 19 | Marche | ~100K | 0.95× | |
| 20 | Liguria | ~100K | 0.94× |
The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concealer | Beauty & Wellness | 10.70× | ||
| 02 | Makeup Lessons | Beauty & Wellness | 10.17× | ||
| 03 | Lip gloss | Beauty & Wellness | 8.39× | ||
| 04 | Moisturizer | Home & Garden | 7.58× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 7.57× | ||
| 06 | Makeup brush | Beauty & Wellness | 6.63× | ||
| 07 | Microblading | Beauty & Wellness | 6.35× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 6.27× | ||
| 09 | Artificial nails | Beauty & Wellness | 5.72× | ||
| 10 | Mascara | Beauty & Wellness | 5.69× | ||
| 11 | Nail art | Beauty & Wellness | 5.68× | ||
| 12 | Lip | Beauty & Wellness | 5.64× | ||
| 13 | Eye liner | Beauty & Wellness | 5.55× | ||
| 14 | Eyelash | Beauty & Wellness | 5.42× | ||
| 15 | Eyebrow | Beauty & Wellness | 5.22× | ||
| 16 | Makeup Tutorials | Beauty & Wellness | 5.11× | ||
| 17 | Nail polish | Beauty & Wellness | 4.70× | ||
| 18 | Organic product | Food & Beverages | 4.70× | ||
| 19 | Nail salon | Beauty & Wellness | 4.59× | ||
| 20 | Pedicure | Beauty & Wellness | 4.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.27× | |
| Design Affinity | PREMIUM | 1.64× | |
| Individualism | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.67× |
Eye shadow has an estimated audience of 4,740,562 people in Italy, concentrated in Lombardy and Campania.
80.2% of Eye shadow fans are female, 19.8% are male, with an average age of 38.0 years.
Eye shadow fans show strongest brand affinity for Lip gloss (8.39×), Concealer (10.7×), and Makeup Lessons (10.17×) over the country average.
Eye shadow fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Eye shadow itself, the audience over-indexes on Concealer (10.7×), Makeup Lessons (10.17×), Nail art (5.68×), and Artificial nails (5.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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