A data profile of the people who buy, follow and care about Eyelash extensions in Italy — modelled from more than twelve digital signal sources. Eyelash extensions has an estimated audience of 5,344,625 people in Italy.
The average Eyelash extensions fan in Italy is 38.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eyelash, Eyebrow, Nail salon, with strongest over-indexing on Eyelash (18.29× the country average).
Demographically, the Eyelash extensions audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eyelash extensions fan in Italy is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Eyelash.
The key figures that characterise the Eyelash extensions profile in Italy.
78.5% are female, 21.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 38.8 |
| Estimated audience size | 5,344,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Eyelash extensions audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 12.7% |
| China | 8.2% |
Where the Eyelash extensions audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~800K | 1.18× | |
| 02 | Tuscany | ~400K | 1.10× | |
| 03 | Lombardy | ~1M | 1.09× | |
| 04 | Sicilia | ~500K | 1.03× | |
| 05 | Basilicata | ~50K | 1.03× | |
| 06 | Veneto | ~400K | 1.02× | |
| 07 | Liguria | ~200K | 1.02× | |
| 08 | Aosta Valley | ~10K | 1.02× | |
| 09 | Umbria | ~90K | 1.01× | |
| 10 | Sardinia | ~100K | 1.00× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 12 | Campania | ~600K | 0.99× | |
| 13 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 14 | Molise | ~30K | 0.99× | |
| 15 | Calabria | ~200K | 0.98× | |
| 16 | Abruzzo | ~100K | 0.98× | |
| 17 | Marche | ~100K | 0.97× | |
| 18 | Emilia-Romagna | ~400K | 0.93× | |
| 19 | Puglia | ~300K | 0.93× | |
| 20 | Piedmont | ~400K | 0.92× |
The strongest cross-interests of the Eyelash extensions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash | Beauty & Wellness | 18.29× | ||
| 02 | Eyebrow | Beauty & Wellness | 11.79× | ||
| 03 | Hair Extensions | Beauty & Wellness | 10.54× | ||
| 04 | Microblading | Beauty & Wellness | 10.23× | ||
| 05 | Concealer | Beauty & Wellness | 9.95× | ||
| 06 | Human hair growth | Health | 9.64× | ||
| 07 | Nail salon | Beauty & Wellness | 8.97× | ||
| 08 | Eye shadow | Beauty & Wellness | 8.60× | ||
| 09 | Artificial nails | Beauty & Wellness | 8.18× | ||
| 10 | Permanent makeup | Beauty & Wellness | 8.12× | ||
| 11 | Pedicure | Beauty & Wellness | 7.79× | ||
| 12 | Lip gloss | Beauty & Wellness | 7.72× | ||
| 13 | Foundation (cosmetics) | Beauty & Wellness | 7.61× | ||
| 14 | Eye liner | Beauty & Wellness | 7.58× | ||
| 15 | Nail polish | Beauty & Wellness | 7.41× | ||
| 16 | Shellac | Beauty & Wellness | 7.32× | ||
| 17 | Mascara | Beauty & Wellness | 6.98× | ||
| 18 | Manicure | Beauty & Wellness | 6.83× | ||
| 19 | Manicure & Pedicure | Beauty & Wellness | 6.04× | ||
| 20 | Nail art | Beauty & Wellness | 5.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.58× | |
| Design Affinity | PREMIUM | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Career Orientation | POWER | 0.80× |
Eyelash extensions has an estimated audience of 5,344,625 people in Italy, concentrated in Lombardy and Lazio.
78.5% of Eyelash extensions fans are female, 21.5% are male, with an average age of 38.8 years.
Eyelash extensions fans show strongest brand affinity for Eyelash (18.29×), Eyebrow (11.79×), and Nail salon (8.97×) over the country average.
Eyelash extensions fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Eyelash extensions itself, the audience over-indexes on Eyebrow (11.79×), Nail salon (8.97×), Permanent makeup (8.12×), and Artificial nails (8.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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