Rascasse Audience Intelligence

Eyelash extensions Audience in Germany

A data profile of the people who buy, follow and care about Eyelash extensions in Germany — modelled from more than twelve digital signal sources. Eyelash extensions has an estimated audience of 3,481,775 people in Germany.

#1082among Topic in Germany#35in Beauty & Wellness

The average Eyelash extensions fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eyelash, Eyebrow, Face powder, with strongest over-indexing on Eyelash (15.2× the country average).

Demographically, the Eyelash extensions audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyelash extensions fan in Germany is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Eyelash.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelash extensions profile in Germany.

Audience size
3.5M
in Germany
Gender
74.7%♀
25.3% male
Age
36.8
average years
Country rank
#1756
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelash extensions fans

74.7% are female, 25.3% are male, average age 36.8.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Eyelash extensions audience in Germany
MetricValue
Female74.7%
Male25.3%
Average age36.8
Estimated audience size3,481,775
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Eyelash extensions audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Eyelash extensions audience comes from Germany.

Worldwide audience distribution share by country for Eyelash extensions
CountryShare
United States16.5%
Japan12.7%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelash extensions audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyelash extensions fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.18×
02Rheinland-Pfalz~200K1.17×
03Nordrhein-Westfalen~900K1.13×
04Saarland~50K1.08×
05Bayern~600K1.07×
06Brandenburg~100K1.05×
07Hessen~300K1.03×
08Niedersachsen~300K1.02×
09Hamburg~80K1.01×
10Schleswig-Holstein~100K0.99×
11Thüringen~80K0.95×
12Sachsen-Anhalt~90K0.94×
13Sachsen~200K0.90×
14Berlin~100K0.87×
15Bremen~30K0.86×
16Mecklenburg-Vorpommern~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Eyelash extensions, Germany
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyelash extensions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyelash extensions audience
#·InterestCategoryAffinity×
01EyelidBeauty & Wellness18.33×
02EyelashBeauty & Wellness15.20×
03MicrobladingBeauty & Wellness13.54×
04CC creamBeauty & Wellness12.37×
05Face powderBeauty & Wellness12.03×
06EyebrowBeauty & Wellness11.97×
07BB creamBeauty & Wellness11.11×
08Long LashesBeauty & Wellness10.79×
09Eye linerBeauty & Wellness9.38×
10Permanent makeupBeauty & Wellness8.38×
11Nail salonBeauty & Wellness8.37×
12Hair ExtensionsBeauty & Wellness7.94×
13Artificial nailsBeauty & Wellness7.54×
14Foundation (cosmetics)Beauty & Wellness7.31×
15Lip glossBeauty & Wellness6.98×
16ManicureBeauty & Wellness6.34×
17Nail artBeauty & Wellness6.27×
18Anti-aging creamBeauty & Wellness6.16×
19PedicureBeauty & Wellness5.90×
20Nail polishBeauty & Wellness5.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyelash extensions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyelash extensions audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.23×
IndividualismJOY2.08×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyelash extensions audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.38×
PatriotismCONSERVATISM0.42×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyelash extensions have in Germany?

Eyelash extensions has an estimated audience of 3,481,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eyelash extensions fans?

74.7% of Eyelash extensions fans are female, 25.3% are male, with an average age of 36.8 years.

03

Which brands do Eyelash extensions fans like most?

Eyelash extensions fans show strongest brand affinity for Eyelash (15.2×), Eyebrow (11.97×), and Face powder (12.03×) over the country average.

04

Where do Eyelash extensions fans live in Germany?

Eyelash extensions fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Eyelash extensions fans also like?

Beyond Eyelash extensions itself, the audience over-indexes on Eyebrow (11.97×), Face powder (12.03×), Microblading (13.54×), and Permanent makeup (8.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Eyelash extensions audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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