Eyelash extensions Audience in Germany
Eyelash extensions has an estimated audience of 3,481,775 people in Germany. 74.7% are female, 25.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eyelash, Eyebrow, Face powder, Microblading, Permanent makeup.
The average Eyelash extensions fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eyelash, Eyebrow, Face powder, with strongest over-indexing on Eyelash (15.2× the country average). Demographically, the Eyelash extensions audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Lashes
Demographics of Eyelash extensions fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 36.8 |
| Estimated audience size | 3,481,775 |
Audience persona
The typical Eyelash extensions fan in Germany is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Eyelash.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 894,508 | 1.17× |
| Bayern | 619,535 | 1.11× |
| Baden-Württemberg | 579,735 | 1.22× |
| Niedersachsen | 350,683 | 1.04× |
| Hessen | 273,408 | 1.03× |
| Rheinland-Pfalz | 206,371 | 1.18× |
| Sachsen | 152,445 | 0.89× |
| Berlin | 133,245 | 0.86× |
| Schleswig-Holstein | 122,095 | 0.98× |
| Brandenburg | 112,583 | 1.04× |
| Thüringen | 83,171 | 0.94× |
| Hamburg | 81,663 | 1.04× |
| Sachsen-Anhalt | 81,387 | 0.9× |
| Mecklenburg-Vorpommern | 51,802 | 0.78× |
| Saarland | 44,608 | 1.04× |
| Bremen | 23,233 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelash | 15.2× | Beauty & Wellness |
| Eyebrow | 11.97× | Beauty & Wellness |
| Face powder | 12.03× | Beauty & Wellness |
| Microblading | 13.54× | Beauty & Wellness |
| Permanent makeup | 8.38× | Beauty & Wellness |
| Eye liner | 9.38× | Beauty & Wellness |
| Nail salon | 8.37× | Beauty & Wellness |
| Long Lashes | 10.79× | Beauty & Wellness |
| BB cream | 11.11× | Beauty & Wellness |
| Artificial nails | 7.54× | Beauty & Wellness |
| Manicure | 6.34× | Beauty & Wellness |
| CC cream | 12.37× | Beauty & Wellness |
| Hair Extensions | 7.94× | Beauty & Wellness |
| Pedicure | 5.9× | Beauty & Wellness |
| Nail art | 6.27× | Beauty & Wellness |
| Eyelid | 18.33× | Beauty & Wellness |
| Foundation (cosmetics) | 7.31× | Beauty & Wellness |
| Lip gloss | 6.98× | Beauty & Wellness |
| Anti-aging cream | 6.16× | Beauty & Wellness |
| Nail polish | 5.82× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.91 |
| Design Affinity | PREMIUM | 1.74 |
| Luxury Orientation | PREMIUM | 1.66 |
| Extroversion | THRILL | 1.51 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 12.7% |
| China | 8.2% |
See Eyelash extensions audiences in other countries
More Lashes audiences in Germany
- Ardell Lashes (10,418)
- NovaLash Eyelash Extensions (625)
- Lush Lashes (547)
- House of Lashes (495)
- Xtreme Lashes (311)
Frequently asked questions
How many fans does Eyelash extensions have in Germany?
Eyelash extensions has an estimated audience of 3,481,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eyelash extensions fans?
74.7% of Eyelash extensions fans are female, 25.3% are male, with an average age of 36.8 years.
Which brands do Eyelash extensions fans like most?
Eyelash extensions fans show strongest brand affinity for Eyelash (15.2×), Eyebrow (11.97×), and Face powder (12.03×) over the country average.
Where do Eyelash extensions fans live in Germany?
Eyelash extensions fans in Germany are most concentrated in Nordrhein-Westfalen (reach 894,508), Bayern (reach 619,535), and Baden-Württemberg (reach 579,735). These three regions account for the largest share of the active audience.
What other brands do Eyelash extensions fans also like?
Beyond Eyelash extensions itself, the audience over-indexes on Eyebrow (11.97×), Face powder (12.03×), Microblading (13.54×), and Permanent makeup (8.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.