A data profile of the people who buy, follow and care about Eyelash extensions in Brazil — modelled from more than twelve digital signal sources. Eyelash extensions has an estimated audience of 4,071,549 people in Brazil.
The average Eyelash extensions fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Foundation (cosmetics), Mascara, Shellac, with strongest over-indexing on Foundation (cosmetics) (18.7× the country average).
Demographically, the Eyelash extensions audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Eyelash extensions fan in Brazil is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Foundation (cosmetics).
The key figures that characterise the Eyelash extensions profile in Brazil.
82.2% are female, 17.8% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 37.2 |
| Estimated audience size | 4,071,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Eyelash extensions audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 12.7% |
| China | 8.2% |
Where the Eyelash extensions audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~10K | 1.18× | |
| 02 | Tocantins | ~30K | 1.09× | |
| 03 | Amapá | ~20K | 1.06× | |
| 04 | Sergipe | ~40K | 1.04× | |
| 05 | Acre | ~10K | 1.03× | |
| 06 | Rio de Janeiro | ~400K | 1.01× | |
| 07 | Amazonas | ~70K | 1.01× | |
| 08 | Rio Grande do Norte | ~70K | 1.01× | |
| 09 | Piauí | ~60K | 1.01× | |
| 10 | Rondônia | ~30K | 1.01× | |
| 11 | Paraíba | ~80K | 1.00× | |
| 12 | Alagoas | ~60K | 1.00× | |
| 13 | Maranhão | ~100K | 0.98× | |
| 14 | Mato Grosso | ~70K | 0.98× | |
| 15 | Mato Grosso do Sul | ~60K | 0.98× | |
| 16 | Pará | ~100K | 0.96× | |
| 17 | Espírito Santo | ~80K | 0.96× | |
| 18 | Federal District | ~70K | 0.96× | |
| 19 | Pernambuco | ~200K | 0.94× | |
| 20 | Goiás | ~100K | 0.94× | |
| 21 | Ceará | ~200K | 0.93× | |
| 22 | Bahia | ~200K | 0.91× | |
| 23 | Santa Catarina | ~200K | 0.91× | |
| 24 | Rio Grande do Sul | ~200K | 0.90× | |
| 25 | Paraná | ~200K | 0.89× | |
| 26 | Minas Gerais | ~400K | 0.85× | |
| 27 | São Paulo | ~800K | 0.76× |
The strongest cross-interests of the Eyelash extensions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyes Lips Face | Beauty & Wellness | 24.94× | ||
| 02 | Lip liner | Beauty & Wellness | 23.69× | ||
| 03 | BB cream | Beauty & Wellness | 23.60× | ||
| 04 | Concealer | Beauty & Wellness | 22.70× | ||
| 05 | Shellac | Beauty & Wellness | 22.17× | ||
| 06 | Face powder | Beauty & Wellness | 21.97× | ||
| 07 | Foundation (cosmetics) | Beauty & Wellness | 18.70× | ||
| 08 | Mascara | Beauty & Wellness | 16.73× | ||
| 09 | Eye shadow | Beauty & Wellness | 13.48× | ||
| 10 | Lip gloss | Beauty & Wellness | 12.82× | ||
| 11 | Body painting | Beauty & Wellness | 12.81× | ||
| 12 | Artificial nails | Beauty & Wellness | 11.65× | ||
| 13 | Eye liner | Beauty & Wellness | 10.17× | ||
| 14 | Exfoliation (cosmetology) | Beauty & Wellness | 8.76× | ||
| 15 | Lip | Beauty & Wellness | 8.74× | ||
| 16 | Sunscreen | Beauty & Wellness | 7.92× | ||
| 17 | Permanent makeup | Beauty & Wellness | 7.45× | ||
| 18 | Lipstick | Beauty & Wellness | 6.60× | ||
| 19 | Nail art | Beauty & Wellness | 6.59× | ||
| 20 | Facial | Beauty & Wellness | 5.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 4.96× | |
| Price Sensitivity | PREMIUM | 3.25× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.76× |
Eyelash extensions has an estimated audience of 4,071,549 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
82.2% of Eyelash extensions fans are female, 17.8% are male, with an average age of 37.2 years.
Eyelash extensions fans show strongest brand affinity for Foundation (cosmetics) (18.7×), Mascara (16.73×), and Shellac (22.17×) over the country average.
Eyelash extensions fans in Brazil are most concentrated in São Paulo (reach ~800K), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Eyelash extensions itself, the audience over-indexes on Mascara (16.73×), Shellac (22.17×), Face powder (21.97×), and Eye shadow (13.48×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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